Acino ? Delivering Health

Optimizing BtB concept
Price Pressure – What we are doing to optimize earnings:
Identify Unique Selling Points and address them during development to create
more value added products using advanced drug delivery systems
– New formulation, easier to apply (e.g. small implant instead of bulky emulsion)
– Prolonged release formulation (e.g. to administer once a day instead of three
times daily)
Selection of business partners with marketing conceptions not based on
lowest price strategy
– Looking for local specialists, e.g. pain companies suitable to Acino’s pain
portfolio, with branded product strategies
Differentiated country specific pricing with one partner
– Dedicated selling prices for low price countries and high price countries
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