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6 ANDRÉ HECK Figure 3. ERA archives (between editors, referees and authors). backgrounds. One of these was a retired historian, Jean Haubenestel, who wrote a book telling the story of Alsatian maids in Paris (Fig. 4). Who could be interested in the story of Alsatian maids in Paris? This is exactly what he was told by the publishers he approached and who turned him down. You might have experienced similar reactions with some of your projects. But this gentleman decided to go ahead on his own. He got a good printer-binder, advertized the book on his web site, left the usual 30-40% margin to book distributors, got things straight with the income tax office (where some 10% on earnings have to be left) and ... he is making money.
FPCA-II OPENING COMMENTS 7 Figure 4. Alsatian maids in Paris: a very successful example of classical self-publishing. (reproduced with permission) Just like for our specialized books in astronomy, his commercial publishers would have been quite happy to sell a few hundred copies on which he would have got peanuts in terms of royalties. Guess how much Haubenestel is selling? He is currently reaching 4000 copies and he is going to print another thousand. For a book on Alsatian maids in Paris. And there is no blue literature inside, even if the book cover is a (possibly involuntary) masterpiece of subliminal messages.
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