download as PDF - The Word Magazine

Advertorial
The Word
& Cachemire
Coton et Soie
— Picture the following. An unassuming town
house nestled in a quiet street off Ixelles' Avenue
Brugmann. A boutique on the ground fl oor,
offi ces on the fi rst and a showroom on the top
one. Smooth, luxurious and contemporary
interiors. Experienced and accommodating sales
assistants, more akin to style consultants. Oh, and
exquisitely fi ne and elegant clothes. The Word
is welcomed into the understated and wonderful
world of Cachemire Coton et Soie…
68 — THE THIRD WORD
Opened over 17 years ago, the boutique
begun on the back of owner Sophie Helsmoortel’s
belief that people “were buying a
lot of everything” as she says, and needed a
helping hand. Her timely concept: a shop
specialising in white blouses, grey fl annel
trousers for women and, evidently, cashmere.
From the outset, Cachemire offered,
the ideal environment for discreet, styleconscious
women to indulge in their most
treasured of occupations.
“Sophie has created a timeless universe of
tasteful luxury” says Marie Raynal of agents
TWL, who have worked with Cachemire for
the past couple of years, “one which is never
too obvious or loud”. Ringing true to the
owner’s recognition of a discerning and selfrespecting
clientele, the boutique doesn’t
do brands – although it stocks some of the
fi nest – but instead chooses to downplay its
many staple names in favour of a strength of
character, personality and conviction.
“Our clientele comes to us for our handpicked
selections, expertise and passion”
confi rms Sophie. And what goes on behindthe-scenes
to maintain such a high level of
service requires a reliable, loyal and dedi-