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From the forest to the consumer - GVces - Fundação Getulio Vargas

From the forest to the consumer - GVces - Fundação Getulio Vargas

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abandoned years ago due <strong>to</strong> administration problems: processing. They plan <strong>to</strong><br />

start in 2011 with 25% of <strong>the</strong> timber usually outsourced <strong>to</strong> sawmills. “We have<br />

buyers for all our community production, especially in <strong>the</strong> United Kingdom,”<br />

Aquino says. The communities want <strong>to</strong> receive certification by <strong>the</strong> FSC as well<br />

as a Fair Trade label, which attests <strong>to</strong> <strong>the</strong> product’s origin and ensures <strong>the</strong> producers<br />

get paid 10% more than <strong>the</strong>ir conventional competi<strong>to</strong>rs. “We prefer <strong>to</strong><br />

depend on <strong>the</strong> market ra<strong>the</strong>r than on government welfare as is <strong>the</strong> case with<br />

<strong>the</strong> community use of public <strong>forest</strong>s,” says Aquino, adding that things have<br />

improved since Chico Mendes’ time.<br />

A new vision for <strong>the</strong> logging<br />

business in <strong>the</strong> Amazon<br />

The model developed by Acre, despite <strong>the</strong> challenges it still has <strong>to</strong> face,<br />

is seen as a benchmark for Amazon’s native wood. The latest data suggest<br />

that operating within <strong>the</strong> law and according <strong>to</strong> sustainable practices can<br />

generate long lasting commercial gains as well as development with social<br />

benefits and no environmental damage. In fact, Acre was <strong>the</strong> only state in <strong>the</strong><br />

Legal Amazon region <strong>to</strong> increase logging activities in 2009. In <strong>the</strong> Amazon<br />

Forest as a whole, <strong>the</strong> consumption of timber logs was almost halved between<br />

2004 and 2009, as indicated by a study from Imazon. The number of jobs<br />

in <strong>the</strong> industry fell from 344 thousand <strong>to</strong> 203 thousand.<br />

“Production is likely <strong>to</strong> keep falling in <strong>the</strong> short term until it reaches a<br />

sustainable level at which it is possible <strong>to</strong> reconcile profits with low environmental<br />

impact in order not <strong>to</strong> exhaust natural s<strong>to</strong>cks,” says Daniel San<strong>to</strong>s,<br />

a coordina<strong>to</strong>r of <strong>the</strong> study “Amazon Forest Facts 2010”. The survival of <strong>the</strong><br />

industry, after all, depends on finding that equilibrium.<br />

There are pressures from different sources. “The appreciation of <strong>the</strong> Brazilian<br />

currency against <strong>the</strong> American dollar, its effects on exports, <strong>the</strong> international<br />

crisis that started in 2008, variations in prices for commodities such<br />

as soybeans, as well as better enforcement against illegal activities all explain

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