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From the forest to the consumer - GVces - Fundação Getulio Vargas

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46<br />

CHAngIng CouRSE<br />

His business card does not bear<br />

his name, only a company address,<br />

telephone number and email, <strong>the</strong><br />

FSC tree logo in <strong>the</strong> corner. The<br />

focus of attention is a sentence in<br />

Portuguese and English: “Respect for<br />

nature is our raw material.” Jandir<br />

Santim, <strong>the</strong> owner of Laminados<br />

Triunfo, a plywood manufacturer in<br />

Acre, has placed all of his bets on<br />

<strong>the</strong> potential of <strong>the</strong> logging industry<br />

for change. Today he is one of <strong>the</strong><br />

leaders in legal and sustainable<br />

timber production in <strong>the</strong> Amazon.<br />

Santim owns São Jorge I Farm,<br />

in <strong>the</strong> municipality of Sena<br />

Madureira. Through certified <strong>forest</strong><br />

management, he harvests timber<br />

from his land for processing at <strong>the</strong><br />

Industrial Complex in Rio Branco.<br />

He was awarded public concession<br />

of <strong>the</strong> Antimary State Forest and<br />

operating rights, in association with<br />

o<strong>the</strong>r businesses, of a state-built<br />

flooring manufacturer in Xapuri. His<br />

business’ consumption of timber<br />

increased from 50 thousand <strong>to</strong> 130<br />

thousand from 2009 <strong>to</strong> 2010 and<br />

approximately 80% of production<br />

is exported, and now <strong>the</strong> waste<br />

from his fac<strong>to</strong>ries is converted<br />

in<strong>to</strong> biomass fuel for electricity<br />

generation.<br />

Working within <strong>the</strong> law has made<br />

Santim proud of being a logger. He<br />

admits he made mistakes in <strong>the</strong><br />

past – his family, with a long logging<br />

his<strong>to</strong>ry, used <strong>to</strong> cut araucarias<br />

(Araucaria angustifolia) in <strong>the</strong><br />

Sou<strong>the</strong>rn region of Brazil. once those<br />

araucaria s<strong>to</strong>cks were exhausted,<br />

he moved <strong>to</strong> Campo grande, in <strong>the</strong><br />

state of Ma<strong>to</strong> grosso, <strong>to</strong> open a<br />

plywood manufacturer that used<br />

timber of uncontrolled origin. “I tried<br />

<strong>to</strong> have a sustainable management<br />

plan at that time, but in face of<br />

<strong>the</strong> obstacles imposed by <strong>the</strong><br />

environmental authorities I gave up”.<br />

The solution he found was<br />

<strong>to</strong> migrate <strong>to</strong> <strong>the</strong> state of Acre<br />

where <strong>the</strong> state government<br />

offers incentives <strong>to</strong> those who<br />

adopt sustainable production<br />

methods. After receiving social<br />

and environmental certification,<br />

Santim was able <strong>to</strong> win new foreign<br />

contracts, forge new partnerships<br />

and accumulate working capital <strong>to</strong><br />

increase log s<strong>to</strong>cks. “It is a cultural<br />

change <strong>to</strong> start harvesting from<br />

<strong>the</strong> <strong>forest</strong> without endangering <strong>the</strong><br />

future,” he points out. now he is<br />

preparing his son Jandir Júnior <strong>to</strong><br />

take over a business that draws<br />

benefits from a standing <strong>forest</strong>.

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