From the forest to the consumer - GVces - Fundação Getulio Vargas
From the forest to the consumer - GVces - Fundação Getulio Vargas
From the forest to the consumer - GVces - Fundação Getulio Vargas
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
46<br />
CHAngIng CouRSE<br />
His business card does not bear<br />
his name, only a company address,<br />
telephone number and email, <strong>the</strong><br />
FSC tree logo in <strong>the</strong> corner. The<br />
focus of attention is a sentence in<br />
Portuguese and English: “Respect for<br />
nature is our raw material.” Jandir<br />
Santim, <strong>the</strong> owner of Laminados<br />
Triunfo, a plywood manufacturer in<br />
Acre, has placed all of his bets on<br />
<strong>the</strong> potential of <strong>the</strong> logging industry<br />
for change. Today he is one of <strong>the</strong><br />
leaders in legal and sustainable<br />
timber production in <strong>the</strong> Amazon.<br />
Santim owns São Jorge I Farm,<br />
in <strong>the</strong> municipality of Sena<br />
Madureira. Through certified <strong>forest</strong><br />
management, he harvests timber<br />
from his land for processing at <strong>the</strong><br />
Industrial Complex in Rio Branco.<br />
He was awarded public concession<br />
of <strong>the</strong> Antimary State Forest and<br />
operating rights, in association with<br />
o<strong>the</strong>r businesses, of a state-built<br />
flooring manufacturer in Xapuri. His<br />
business’ consumption of timber<br />
increased from 50 thousand <strong>to</strong> 130<br />
thousand from 2009 <strong>to</strong> 2010 and<br />
approximately 80% of production<br />
is exported, and now <strong>the</strong> waste<br />
from his fac<strong>to</strong>ries is converted<br />
in<strong>to</strong> biomass fuel for electricity<br />
generation.<br />
Working within <strong>the</strong> law has made<br />
Santim proud of being a logger. He<br />
admits he made mistakes in <strong>the</strong><br />
past – his family, with a long logging<br />
his<strong>to</strong>ry, used <strong>to</strong> cut araucarias<br />
(Araucaria angustifolia) in <strong>the</strong><br />
Sou<strong>the</strong>rn region of Brazil. once those<br />
araucaria s<strong>to</strong>cks were exhausted,<br />
he moved <strong>to</strong> Campo grande, in <strong>the</strong><br />
state of Ma<strong>to</strong> grosso, <strong>to</strong> open a<br />
plywood manufacturer that used<br />
timber of uncontrolled origin. “I tried<br />
<strong>to</strong> have a sustainable management<br />
plan at that time, but in face of<br />
<strong>the</strong> obstacles imposed by <strong>the</strong><br />
environmental authorities I gave up”.<br />
The solution he found was<br />
<strong>to</strong> migrate <strong>to</strong> <strong>the</strong> state of Acre<br />
where <strong>the</strong> state government<br />
offers incentives <strong>to</strong> those who<br />
adopt sustainable production<br />
methods. After receiving social<br />
and environmental certification,<br />
Santim was able <strong>to</strong> win new foreign<br />
contracts, forge new partnerships<br />
and accumulate working capital <strong>to</strong><br />
increase log s<strong>to</strong>cks. “It is a cultural<br />
change <strong>to</strong> start harvesting from<br />
<strong>the</strong> <strong>forest</strong> without endangering <strong>the</strong><br />
future,” he points out. now he is<br />
preparing his son Jandir Júnior <strong>to</strong><br />
take over a business that draws<br />
benefits from a standing <strong>forest</strong>.