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Annual Report 2007

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14<br />

A n n u a l R e p o r t 2 0 0 7<br />

Highlights in <strong>2007</strong><br />

• On February 26, Novo Banco SARL changed its<br />

name to Banco ProCredit S.A. The new name<br />

and branding enhanced the bank’s image as<br />

a member of the international ProCredit<br />

group. At the same time, the bank launched<br />

debit cards, marking its transition from a provider<br />

of basic services to a full-service financial<br />

institution.<br />

• In March, Banco ProCredit introduced automated<br />

teller machines (ATMs). Each of the<br />

bank’s 12 branches has an ATM, where customers<br />

can make cash withdrawals and check<br />

their account balances free of charge 24 hours<br />

a day.<br />

• In March, Banco ProCredit launched its agricultural<br />

loan product. It was introduced at<br />

the Chimoio branch and then rolled out to<br />

three other branches in southern Mozambique.<br />

The agriculture sector is of particular<br />

importance for the country’s economy; roughly<br />

78% of the population depends on agriculture<br />

for a living.<br />

• In response to the strong demand for banking<br />

services, Banco ProCredit opened three

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