The Welsh Historic Environment Strategic Statement: Action Plan

20
Objectives Practical action 2009–11 and beyond
Lead body Supporting
body
Public access to
information and online
service provision.
Cadw
Cadw
CyMAL
RCAHMW
RCAHMW
RCAHMW/
NMW/NLW
Cadw/CyMAL/
NMW/NLW
Explore options for e-promotion, e-communication and
marketing by November 2009.
October 2010 Cadw launched a new micro-website in May 2010
dedicated to showcasing and advertising its events. The site
is smartphone friendly and is accompanied by a glossy
newspaper sized advertising ‘pull out’ available at B&Bs,
hotels and other tourism outlets. www.cadwevents.co.uk
In September 2010 Cadw launched new i-phone and
smartphone applications to promote Cadw sites and events.
Develop a new Cadw website with improved accessibility and
functionality by April 2010.
October 2010 A new Cadw events website (www.cadwevents.co.uk
www.digwyddiadaucadw.co.uk )went live in June 2010 providing
up-to-date searchable information on activities and events at
Cadw sites throughout Wales.
Cadw is investigating opportunites to develop a new website
with improved functionality.
Develop new media solutions for remote access to heritage sites
and in particular online resources for people interested in visiting
heritage sites, including web-based tours and trails and new tools
through the People’s Collection by 2011.
October 2010 People’s Collection launched in August 2010 at the
National Eisteddfod.
Promote the use of the National Monuments Record of Wales
as a rich educational resource for the national curriculum, higher
education studies and local history, producing 3 new education
resources by 2010 and providing training in its use for teachers,
higher education students and community groups.
October 2010 Three new educational resources produced during
2009–10 and three more in preparation during 2010–11;
events held to promote resources directly to teachers.
Develop a programme to pilot online resources that provide
exciting virtual access to the historic environment working with
communities and communities of interest to assess user needs.
October 2010 Innovation Pilot managed for People’s Collection,
launched August 2010.