Social Marketing
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<strong>Social</strong> <strong>Marketing</strong> Tools 83<br />
Partnership Building Tool: Worksheet<br />
Potential Partner:<br />
Step 1: Determine<br />
Your Goals<br />
Your goal(s) for this<br />
partnership is:<br />
Step 2: Match<br />
Partner<br />
Does the partner have:<br />
o Shared vision<br />
o Identical needs<br />
o Same core goal<br />
o Goal dependant on<br />
your group reaching its<br />
goal (co-occurring)<br />
o High level commitment<br />
o Grassroots commitment<br />
o Significant resources<br />
allocated<br />
o Excellent reputation<br />
o Experience reaching<br />
this goal<br />
o Similar corporate culture<br />
o Needed expertise<br />
o Access to key target<br />
audience<br />
o Funds for your goal<br />
o Key skills to offer our<br />
group<br />
o History working with<br />
your group<br />
Match score: of 15<br />
Step 3: Build<br />
Alliance<br />
Choose which type of<br />
alliance plan to build:<br />
For-profit Wants<br />
Nonprofit Wants<br />
or<br />
For-profit Wants<br />
Intervention<br />
Support<br />
Funding?<br />
Nonprofit Wants<br />
Main goal for partner:<br />
Main goal for your group:<br />
Step 4: Alliance<br />
Plan<br />
Write a plan, with partner,<br />
showing:<br />
o Each side’s goals<br />
o Format of partnership<br />
o Muli-year development<br />
plan<br />
o Timeline<br />
o Allocated resources<br />
<strong>Social</strong> <strong>Marketing</strong> Behavior A Practical Resource for <strong>Social</strong> Change Professionals
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