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Shark Depredation and Unwanted Bycatch in ... - ProDelphinus

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<strong>Shark</strong> <strong>Depredation</strong> <strong>and</strong> <strong>Bycatch</strong> <strong>in</strong> Pelagic Longl<strong>in</strong>e Fisheries Page 34<br />

market<strong>in</strong>g, <strong>and</strong> media coverage. A company can differentiate their products from other seafood as<br />

orig<strong>in</strong>at<strong>in</strong>g from a fishery that follows <strong>in</strong>ternationally accepted practices to ensure environmental<br />

susta<strong>in</strong>ability. This is a form of cause-related market<strong>in</strong>g, a proven means to promote recognition <strong>and</strong><br />

develop a positive company image <strong>and</strong> reputation.<br />

7.3.4. Industry <strong>and</strong> market self-polic<strong>in</strong>g<br />

A longl<strong>in</strong>e <strong>in</strong>dustry can create a program where <strong>in</strong>formation on <strong>in</strong>dividual vessel shark bycatch levels <strong>and</strong><br />

compliance with relevant regulations is made available to the entire <strong>in</strong>dustry. This self-polic<strong>in</strong>g program<br />

uses peer pressure with<strong>in</strong> the fish<strong>in</strong>g <strong>in</strong>dustry to criticize ‘bad actors’ <strong>and</strong> publicly acknowledge those<br />

fishers who are operat<strong>in</strong>g <strong>in</strong> a responsible manner. For example, the North Pacific Longl<strong>in</strong>e Association<br />

<strong>in</strong>itiated a seabird bycatch report card system among its members <strong>in</strong> 2000 (Fitzgerald et al. 2004). Also,<br />

there are market pressures to avoid br<strong>in</strong>g<strong>in</strong>g <strong>in</strong> target species damaged by sharks.

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