<strong>Shark</strong> <strong>Depredation</strong> <strong>and</strong> <strong>Bycatch</strong> <strong>in</strong> Pelagic Longl<strong>in</strong>e Fisheries Page 34 market<strong>in</strong>g, <strong>and</strong> media coverage. A company can differentiate their products from other seafood as orig<strong>in</strong>at<strong>in</strong>g from a fishery that follows <strong>in</strong>ternationally accepted practices to ensure environmental susta<strong>in</strong>ability. This is a form of cause-related market<strong>in</strong>g, a proven means to promote recognition <strong>and</strong> develop a positive company image <strong>and</strong> reputation. 7.3.4. Industry <strong>and</strong> market self-polic<strong>in</strong>g A longl<strong>in</strong>e <strong>in</strong>dustry can create a program where <strong>in</strong>formation on <strong>in</strong>dividual vessel shark bycatch levels <strong>and</strong> compliance with relevant regulations is made available to the entire <strong>in</strong>dustry. This self-polic<strong>in</strong>g program uses peer pressure with<strong>in</strong> the fish<strong>in</strong>g <strong>in</strong>dustry to criticize ‘bad actors’ <strong>and</strong> publicly acknowledge those fishers who are operat<strong>in</strong>g <strong>in</strong> a responsible manner. For example, the North Pacific Longl<strong>in</strong>e Association <strong>in</strong>itiated a seabird bycatch report card system among its members <strong>in</strong> 2000 (Fitzgerald et al. 2004). Also, there are market pressures to avoid br<strong>in</strong>g<strong>in</strong>g <strong>in</strong> target species damaged by sharks.
Page 35 <strong>Shark</strong> <strong>Depredation</strong> <strong>and</strong> <strong>Bycatch</strong> <strong>in</strong> Pelagic Longl<strong>in</strong>e Fisheries Chapter 8 References Abercrombie, D.L., Balchowsky, H.A., Pa<strong>in</strong>e, A.L. 2005. 2002 <strong>and</strong> 2003 Annual Summary: Large Pelagic Species. NOAA Technical Memor<strong>and</strong>um NMFS SEFSC-529. 33p. Alfaro, J. Mangel, J. 2002. Pilot project to Monitor the Longl<strong>in</strong>e <strong>Shark</strong> Fishery <strong>in</strong> Peru. F<strong>in</strong>al Report for Duke University, March 2005. Alverson, D.L., Freeberg, M.H., Murawski, S.A., <strong>and</strong> Pope, J.G. 1994. A Global Assessment of Fisheries <strong>Bycatch</strong> <strong>and</strong> Discards. Fisheries Technical Paper No. 339. Food <strong>and</strong> Agriculture Organization, Rome, Italy. 233 pp. Anonymous. 2005. Report of the 2004 Inter-sessional Meet<strong>in</strong>g of the ICCAT Subcommittee on By-catches: <strong>Shark</strong> Stock Assessments. Col. Vol. Sci. Papers ICCAT 58: 799-890. Bailey, K., Williams, P.G., Itano, D. 1996. By-catch <strong>and</strong> Discards <strong>in</strong> Western Pacific Tuna Fisheries: A Review of SPC Data Hold<strong>in</strong>gs <strong>and</strong> Literature. Oceanic Fisheries Technical Paper No. 341. 119 pp. Barria, M., Donoso, P. 2006. Seguimiento del Estado de Situación de las pr<strong>in</strong>cipales pesquerías nacionales. Pesquería Recursos Altamente Migratorios, 2005. Informe F<strong>in</strong>al, BIP 30033825-0, Mayo 2006. Bartram, P., <strong>and</strong> Kaneko, J. 2004. Catch to <strong>Bycatch</strong> Ratios: Compar<strong>in</strong>g Hawaii’s Pelagic Longl<strong>in</strong>e Fisheries with Others. Prepared for the Pacific Fishery Research Program <strong>and</strong> Jo<strong>in</strong>t Institute for Mar<strong>in</strong>e <strong>and</strong> Atmospheric Research, University of Hawaii, Manoa, Honolulu, Hawaii, USA. Baum, J.K., Myers, R.A. 2004. Shift<strong>in</strong>g basel<strong>in</strong>es <strong>and</strong> the decl<strong>in</strong>e of pelagic sharks <strong>in</strong> the Gulf of Mexico. Ecology Letters 7: 135-145. Baum, J.K., Myers, R.A., Kehler, D.G., Worm, B., Harley, S.J., <strong>and</strong> Doherty, P.A. 2003. Collapse <strong>and</strong> conservation of shark populations <strong>in</strong> the northwest Atlantic. Science 299, 389-392. Beerkircher, LR, E Cortes, M Shivji. 2002. Characteristics of shark bycatch observed on pelagic longl<strong>in</strong>es off the Southeastern United States, 1992-2000. Mar<strong>in</strong>e Fisheries Review 64(4): 40-49. Bolten, A., Bjorndal, K., 2002. Experiment to Evaluate Gear Modification on Rates of Sea Turtle <strong>Bycatch</strong> <strong>in</strong> the Swordfish Longl<strong>in</strong>e Fishery <strong>in</strong> the Azores. F<strong>in</strong>al Project Report submitted to the U.S. National Mar<strong>in</strong>e Fisheries Service. Archie Carr Center for Sea Turtle Research, University of Florida, Ga<strong>in</strong>esville, Florida, USA. Bolten, A., Bjorndal, K., 2003. Experiment to Evaluate Gear Modification on Rates of Sea Turtle <strong>Bycatch</strong> <strong>in</strong> the Swordfish Longl<strong>in</strong>e Fishery <strong>in</strong> the Azores – Phase 2. F<strong>in</strong>al Project Report submitted to the U.S. National Mar<strong>in</strong>e Fisheries Service. Archie Carr Center for Sea Turtle Research, University of Florida, Ga<strong>in</strong>esville, Florida, USA. Bonfil, R. 2002. Trends <strong>and</strong> patterns <strong>in</strong> world <strong>and</strong> Asian elasmobranch fisheries. pp. 15-24 IN Fowler, S.L., Reed, T.M., Dipper, F.A. (eds), Elasmobranch Biodiversity, Conservation <strong>and</strong> Management. Occasional Paper of the IUCN Species Survival Commission, volume 25. International Union for Conservation of Nature <strong>and</strong> Natural Resources, Gl<strong>and</strong>, Switzerl<strong>and</strong>. Branstetter, S., <strong>and</strong> J.A. Musick. 1993. Comparisons of shark catch rates on longl<strong>in</strong>es us<strong>in</strong>g rope/steel (Yankee) <strong>and</strong> monofilament gangions. Mar. Fish. Rev. 55: 4-9. Brooks, E.N., M. Ortiz, L.K. Beerkircher, P. Apostolaki, <strong>and</strong> G. Scott. 2005. St<strong>and</strong>ardized catch rates for blue shark <strong>and</strong> shortf<strong>in</strong> mako shark from the U.S. pelagic logbook <strong>and</strong> U.S. pelagic observer program, <strong>and</strong> US weightout l<strong>and</strong><strong>in</strong>gs. Col. Vol. Sci. Pap. ICCAT. 58(3): 1054-1072. Brothers, N.P., Cooper, J., <strong>and</strong> Lokkeborg, S. 1999. The Incidental Catch of Seabirds by Longl<strong>in</strong>e Fisheries: Worldwide Review <strong>and</strong> Technical Guidel<strong>in</strong>es for Mitigation. FAO Fisheries Circular No. 937. Food <strong>and</strong> Agriculture Organization of the United Nations, Rome. Buencuerpo, V., Rios, S., Moron, J. 1998. Pelagic sharks associated with the swordfish, Xiphias gladius, fishery <strong>in</strong> the eastern North Atlantic Ocean <strong>and</strong> Strait of Gibraltar. Fish. Bull. 96: 667-685. Burgess, G., Beerkircher, L., Cailliet, G., Carlson, J., Cortes, E., Goldman, K., Grubbs, R., Musick, J., Musyl, M., Simpfendorfer, C. 2005a. Is the collapse of shark populations <strong>in</strong> the Northwest Atlantic Ocean <strong>and</strong> Gulf of Mexico real? Fisheries 30(10): 19-26. Burgess, G., Beerkircher, L., Cailliet, G., Carlson, J., Cortes, E., Goldman, K., Grubbs, R., Musick, J., Musyl, M., Simpfendorfer, C. 2005b. Reply to “Robust estimates of decl<strong>in</strong>e for pelagic shark populations <strong>in</strong> the Northwest Atlantic <strong>and</strong> Gulf of Mexico. Fisheries 30(10): 30-31. Cailliet, M., Musick, J., Simpfendorfer, C., Stevens, J. 2005. Ecology <strong>and</strong> life history characteristics of Chondrichthyan fish. Pp. 12-18 IN Fowler, S., Cavanagh, R., Camhi, M., Burgess, G., Cailliet, G., Fordham, S., Simpfendorfer, C., Musick, J. (Eds.). <strong>Shark</strong>s, Rays <strong>and</strong> Chimaeras: The Status of the Chondrichthyan Fishes. IUCN, the World Conservation Union, Gl<strong>and</strong>, Switzerl<strong>and</strong>. X + 461 pp. Campana, S.E., L. Marks, W, Joyce, <strong>and</strong> N. Kohler. 2006. Effects of recreational <strong>and</strong> commercial fish<strong>in</strong>g on blue sharks (Prionace glauca) <strong>in</strong> Atlantic Canada, with <strong>in</strong>ferences on the North Atlantic population. Can. J. Fish. Aquat. Sci. 63: 670-682.
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