Wheel of Fortune - Social Gaming - IGT.com
Wheel of Fortune - Social Gaming - IGT.com
Wheel of Fortune - Social Gaming - IGT.com
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News For The <strong>Gaming</strong> World September 2009<br />
MegaJackpots ®<br />
games have<br />
earning power:<br />
• Players want them, you need<br />
them. See page 8.<br />
• REELdepth adds innovation to<br />
<strong>IGT</strong>’s biggest brands. See page 12.
MEGA FUN<br />
MEGA FUN<br />
The top 10 reasons<br />
you need <strong>Wheel</strong> <strong>of</strong><br />
<strong>Fortune</strong> ®<br />
slots.<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
I always look for <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® .<br />
It’s my favorite game.<br />
It’s the only game I play.<br />
I love to spin that wheel.<br />
Seeing that SPIN is the best feeling ever.<br />
It’s so fun to play.<br />
When I go to a casino, I always play it.<br />
I just like it.<br />
No other game <strong>com</strong>es close.<br />
The wheel spinning, the bonus action –<br />
I love it!<br />
With real player quotes like these, you can<br />
understand why <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® is the<br />
most popular slot in history. And why you<br />
always want them as part <strong>of</strong> your mix.<br />
The real <strong>Wheel</strong>. The real deal.<br />
Meet with your Account Executive and learn<br />
how to get more <strong>Wheel</strong> excitement on your<br />
floor today.<br />
©2009 <strong>IGT</strong>. All rights reserved. MegaJackpots is a trademark<br />
or registered trademark <strong>of</strong> <strong>IGT</strong> in the US and/or other<br />
countries. “<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” is a registered trademark <strong>of</strong><br />
Califon Productions, Inc. “<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” ©2009 Califon<br />
Productions, Inc. All rights reserved.
contents<br />
September2009 SLOTLINE<br />
8 MegaJackpots ® . What’s in it for you?<br />
Players ask for the brands they know and love.<br />
Make sure you can deliver what they want.<br />
12 Award-winning technology propels<br />
MegaJackpots ® to new heights in<br />
innovation<br />
MLD ® means endless opportunity and<br />
imagination.<br />
16 First-to-market technology drives<br />
impressive performance numbers.<br />
<strong>IGT</strong>’s innovative MultiPLAY Video Slot<br />
approved in more than 38 jurisdictions.<br />
21 MegaJackpots ® games<br />
From Megabucks ® to <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® , <strong>IGT</strong>’s<br />
biggest brands get exciting new themes.<br />
28 MegaJackpots ® games are must-haves<br />
New and expanded properties don’t even open<br />
their doors without them.<br />
30 Brands worth playing<br />
<strong>IGT</strong> product brands simplify buying decisions.<br />
34 REELdepth is thriving<br />
Is your casino on board with the best technology<br />
on the market today?<br />
38 Turn web traffic into casino traffic<br />
VideoPoker.<strong>com</strong> gives insight and control.<br />
40 A working partnership with Systems<br />
Account Management<br />
Going beyond what’s expected.<br />
41 Make it stick<br />
sbX Media Manager gets your message across.<br />
42 Can’t stop progress<br />
The road to open is now paved with the first<br />
GSA-<strong>com</strong>pliant system.<br />
50 The three P approach<br />
How the right people, processes and products<br />
are improving Global Support Services.<br />
52 Six players are better than one<br />
Multi-player games attract the next generation.<br />
56 Red Hot Jackpots ® heat up Class II<br />
<strong>IGT</strong>’s hottest MLP is now available for Class II<br />
juridisdictions.<br />
57 A strong undercurrent <strong>of</strong> tribal gaming<br />
development<br />
Robust growth and development for tribal<br />
gaming continues.<br />
3
4<br />
SLOTLINE September2009<br />
From the<br />
EDITOR’S<br />
DESK<br />
You’re doing business in the most<br />
<strong>com</strong>petitive environment ever. You’re in a<br />
tough battle against the <strong>com</strong>petition for<br />
new patrons and return visits by existing<br />
players. This means you need all the help<br />
you can get to make your property “the<br />
one” they want to visit.<br />
You need the Right games – <strong>IGT</strong>’s<br />
MegaJackpots ® games. They’re a truly<br />
bankable way to give your property that<br />
edge. We <strong>of</strong>fer only the biggest, best game<br />
titles. Strong performers, some <strong>of</strong> which<br />
have stood the test <strong>of</strong> time for more than 10<br />
years, and innovative new games that are<br />
taking markets by storm.<br />
Talk about return on investment, these<br />
games <strong>of</strong>fer higher win-per-unit numbers<br />
than anything you can buy, with added<br />
value, such as advertising and PR support,<br />
machine support from <strong>IGT</strong>, and more. In<br />
this issue, you’ll hear from casino operators<br />
around the country about how these games<br />
add to the bottom line (page 8.)<br />
And, it’s more than just <strong>Wheel</strong> <strong>of</strong><br />
<strong>Fortune</strong> ® that players line up for. More bigname<br />
titles are top performers – games that<br />
players seek out, such as Indiana Jones <br />
REELdepth slots and Star Wars Multi-Level<br />
Progressives.<br />
Only <strong>IGT</strong> has the MLD ® technology that<br />
makes game play into an all-en<strong>com</strong>passing<br />
experience with vivid 3-D graphics and<br />
amazing sound. Learn more about how this<br />
technology is taking MegaJackpots ® games<br />
to another level <strong>of</strong> innovation on page 12.<br />
Group game play, like the Star Wars<br />
Multi-Level Progressives bonus, truly brings<br />
players into the action. Add it all up and<br />
you get games that are straight-up fun to<br />
play. Games like these are considered to<br />
be must-haves by operators <strong>of</strong> new and<br />
expanding casinos (see page 28.)<br />
And, only <strong>IGT</strong> can <strong>of</strong>fer jackpots that can<br />
change lives. They’re likened to winning the<br />
lottery in some cases. They drive publicity.<br />
It all adds up to ROI that only <strong>IGT</strong> can<br />
deliver. And, more is on the way – new<br />
game play ideas, more 3-D action, more<br />
top-<strong>of</strong>-the-line brands. They’re the Right<br />
games. They’re how <strong>IGT</strong> can help you<br />
succeed today.<br />
© 2009 IGt. All rights reserved.<br />
IGt marketing/Slot Line<br />
9295 prototype Drive<br />
reno, NV 89521<br />
or e-mail to:<br />
Heidi.Littenberg@IGt.<strong>com</strong><br />
Slot Line ®<br />
September 2009<br />
editor: Heidi Littenberg<br />
Creative Director: Kevin melahn<br />
Graphic Designer: mark Salinas<br />
Senior Graphic Artist: Lisa Caldwell<br />
Senior photographer: peter Walker<br />
Contributing Writers: Julie brown<br />
tracy burgener<br />
Dawn Fournier<br />
beth Jewell<br />
Katie reil<br />
Karen Senger<br />
Jan Harris<br />
Jaclyn march<br />
Daunya mcelrath<br />
Carrie Wirtz-Nole<br />
Chrisie Yabu<br />
DigiDeal® and logo, Digital 21® and logo, Dragon baccarat and logo, putting it All on the table®, and S<strong>of</strong>top are<br />
trademarks or registered trademarks <strong>of</strong> DigiDeal Corporation.<br />
ebay is a trademark <strong>of</strong> ebay Inc. and is used under license.<br />
© epe, reg. U.S. pat & tm Off.<br />
“I Dream Of Jeannie” ® & ©2009 Cpt Holdings, Inc. All rights reserved.<br />
“Indiana Jones and the Last Crusade” and “Indiana Jones and the Sankara Stones” © 2009 Lucasfilm Ltd. & All<br />
rights reserved. Used Under Authorization.<br />
“the Joker’s Wild” is a trademark <strong>of</strong> Columbia triStar television, Inc. “the Joker’s Wild” tm & © 2009 Columbia triStar<br />
television, Inc. All rights reserved.<br />
micros<strong>of</strong>t Windows and Xbox are either trademarks or registered trademarks <strong>of</strong> micros<strong>of</strong>t, Inc. in the US and/or<br />
other countries.<br />
pureDepth, mLD®, multi-Layer Display®, and Actual Depth® are trademarks and registered trademarks <strong>of</strong><br />
pureDepth, Inc. All other trademarks and registered trademarks are the property <strong>of</strong> their respective owners, without<br />
intent to infringe. www.puredepth.<strong>com</strong><br />
SLINGO is a registered trademark <strong>of</strong> Slingo, Inc. www.slingogaming.<strong>com</strong><br />
“Star Wars” © 2009 Lucasfilm Ltd. & All rights reserved. Used Under Authorization.<br />
“triple towers” is a trademark or registered trademark <strong>of</strong> SolidIcon.<br />
“<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” is a registered trademark <strong>of</strong> Califon productions, Inc. “<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” © 2009 Califon<br />
productions, Inc. All rights reserved.<br />
7s Storm, Abra Cash Dabra, Advantage bonusing, Arctic Fox, AVp, bettor Chance, big times Draw poker, Cleopatra,<br />
Connected Lines, Crown <strong>of</strong> egypt, Crystal <strong>Fortune</strong>s, Da Vinci Diamonds, Dazzling Dollars, Double 3X4X5X times pay,<br />
Double Diamond, Dream Card, enchanted Unicorn, eZ pay, Fire bells, Fire Horse, Fire Opals, Fish in a barrel, Five play,<br />
Five times pay, Fort Knox, Game King, Glitter & Gold, Golden baccarat, Golden eagle, Good times pay poker, Greed<br />
is Good, Greenback Attack, Haywire, Hot top Dollar, IGt Advantage, IGt Casinolink, IGt mariposa, Jackpot bonanza,<br />
Lil’ Lady, Lucky Coin, Lucky Crickets, Lucky Dragonfly, m-p Series, magic butterfly, megabucks, megaJackpots,<br />
michelangelo, multiWay, multiWay Xtra, NexGen, Noah’s Ark, party time!, pharaoh’s 7s, platinum riches, pointplay,<br />
pirate bay, progressive Streak, pterodactyl triples, Quick Quads poker, red Hot Cherry, red White & blue, reel Gold,<br />
reel Jazz, reeLdepth, rembrandt riches, ringmaster riches, roulette evolution, Safari Flowers, sb NexGen, sbX,<br />
Silver Hawk, Sirens, Sizzling 7, Slot Line, Spin poker, Stacked Wilds, Sunflower 7s, Sunshine 7s, Super Diamonds,<br />
Super Hyper pays, Super Nova blast!, Super times pay, Sweet Gold, table iD, ten play, thunderbolt 7s, tiger’s eye,<br />
top Dollar, top Dollar Deluxe, traveling Wild, triple Diamond, triple Double Wild Joker, triple Hot Ice, triple play, triple<br />
Spin poker, tumbling reels, twin Win, Ultimate 7s, Ultimate X poker, <strong>Wheel</strong> Hottie penny, <strong>Wheel</strong> poker, <strong>Wheel</strong> poker<br />
Deluxe, White Orchid, White Stag, Wolf run, and Xtra Credit are trademarks or registered trademarks <strong>of</strong> IGt in the US<br />
and/or other countries.<br />
printed on recycled paper.
First-to-market innovation<br />
Off-the-charts performance<br />
Introducing MultiPLAY<br />
Video Slots. It’s the only slot<br />
product in the industry to give<br />
players the option <strong>of</strong> playing<br />
their favorite game up to four<br />
times with individual out<strong>com</strong>es –<br />
all on the same machine.<br />
And, players love it. Initial<br />
performance numbers across<br />
the country show MultiPLAY<br />
drives big numbers. Proven<br />
game themes including<br />
Cleopatra ® MultiPLAY<br />
Video Slots and Wolf Run ®<br />
MultiPLAY Video Slots make it<br />
all the more fun.<br />
Four equal-sized game<br />
screens. Bonuses that play<br />
one after the other and that<br />
can be initiated on up to all<br />
four games at one time.<br />
To learn more about<br />
MultiPLAY Video Slots, and to<br />
check game availability in your<br />
area, please contact your<br />
<strong>IGT</strong> Account Executive or visit<br />
www.<strong>IGT</strong>.<strong>com</strong>/MultiPLAY.<br />
®<br />
The Right Choice.<br />
Contact your<br />
account executive today.<br />
702.669.7777<br />
www.<strong>IGT</strong>.<strong>com</strong><br />
© 2009 <strong>IGT</strong>. All rights reserved.<br />
“Cleopatra” and “Wolf Run” are trademarks or registered<br />
trademarks <strong>of</strong> <strong>IGT</strong>, or its licensors in the US and/or other<br />
countries.
6<br />
SLOTLINE September2009<br />
Eric Tom named <strong>IGT</strong>’s EVP <strong>of</strong> sales and<br />
marketing for North America<br />
In July, Eric Tom joined<br />
<strong>IGT</strong> as its new executive<br />
vice president <strong>of</strong> sales<br />
and marketing. Tom<br />
<strong>com</strong>es with 20 years <strong>of</strong><br />
experience in executivelevel<br />
sales and marketingrelated<br />
positions at large<br />
corporations operating in<br />
the U.S., Europe and Asia.<br />
“Eric’s vast experience<br />
managing varied and<br />
<strong>com</strong>plex product<br />
distribution and marketing<br />
models will add a<br />
new dimension to our<br />
management team with<br />
an eye toward providing a<br />
more effective, responsive<br />
and relationship-focused<br />
customer experience,”<br />
<strong>IGT</strong> CEO and President<br />
Patti S. Hart said.<br />
Tom was most<br />
recently VP <strong>of</strong> Strategic<br />
Channels, Corporate &<br />
Business Development<br />
<strong>of</strong> Force10 Networks,<br />
a $200 million network<br />
equipment manufacturer.<br />
He was also CEO for<br />
Broadband Interactive<br />
TV, and vice president <strong>of</strong><br />
sales for Qwest’s sales and<br />
marketing organization<br />
<strong>of</strong> 1,000 people and<br />
$1.5 billion in revenue<br />
in 2004. Prior to Qwest,<br />
he operated extensively<br />
throughout Asia as<br />
Pihana Pacific’s EVP <strong>of</strong><br />
Product and Channel<br />
Development. He was<br />
also President <strong>of</strong> Sprint’s<br />
Hospitality Market Group<br />
where he worked closely<br />
with many Las Vegas<br />
hotels and casinos.<br />
“I am honored to be<br />
joining the smart and<br />
talented <strong>IGT</strong> team,” Tom<br />
said. “Ours is a strong<br />
<strong>com</strong>pany built upon<br />
industry innovation and<br />
Chris Satchell joins<br />
<strong>IGT</strong> as its CTO<br />
In June, <strong>IGT</strong> CEO and President<br />
Patti S. Hart hired Chris Satchell to<br />
fill the newly-added position <strong>of</strong> chief<br />
technology <strong>of</strong>ficer. Satchell <strong>com</strong>es<br />
to <strong>IGT</strong> from Micros<strong>of</strong>t where he<br />
was chief technology <strong>of</strong>ficer for the<br />
Interactive Entertainment Business,<br />
responsible for technical strategy<br />
and execution across the video<br />
gaming business including Xbox ® ,<br />
Games for Windows ® , Xbox LIVE and<br />
Micros<strong>of</strong>t ® Game Studios, as well as<br />
future platform incubations.<br />
“Chris brings a long history <strong>of</strong><br />
success and great depth <strong>of</strong> technical<br />
expertise to <strong>IGT</strong>,” Hart said. “He<br />
will play an instrumental role in<br />
shaping our strategic and tactical<br />
technological vision and refocusing<br />
our internal technology support on<br />
many levels within the organization.”<br />
The new position will have direct<br />
management responsibility for <strong>IGT</strong>’s<br />
Information Systems team, research<br />
and development, and the advanced<br />
s<strong>of</strong>tware architecture group.<br />
“I am honored and excited to be<br />
contributing my technical knowledge<br />
and experience to <strong>IGT</strong>,” Satchell<br />
said. “<strong>IGT</strong> is the industry leader<br />
for a reason, and it will continue<br />
individual hard work,<br />
and I look forward to<br />
contributing to our<br />
continued strength and<br />
very bright future.”<br />
to be because <strong>of</strong> the innovative<br />
technologies and amazing content<br />
produced by our incredible teams.”<br />
Satchell’s 17-year work history in<br />
the video game and technology<br />
industries is extensive. At Micros<strong>of</strong>t,<br />
he was general manager and chief<br />
s<strong>of</strong>tware architect <strong>of</strong> XNA (Micros<strong>of</strong>t’s<br />
game development platforms and<br />
services), director <strong>of</strong> engineering<br />
for Micros<strong>of</strong>t Game Studios, and<br />
development manager for Studio RX<br />
(game titles such as Forza Motorsport,<br />
Fable and Crackdown). Prior to<br />
Micros<strong>of</strong>t, Satchell held positions <strong>of</strong><br />
executive director and engineering<br />
director at the 3DO Company, and<br />
technical director at Silicon Dreams,<br />
Ltd. Rounding out his experience<br />
are positions in research and<br />
development building Distributed<br />
Artificial Intelligence Systems and<br />
Safety Critical Systems.
Table iD ®<br />
celebrates 100th install<br />
The recent installation <strong>of</strong> the Table iD ® table management system on<br />
12 tables at Ameristar Black Hawk marked the centennial milestone for<br />
the product. More than 100 properties and 8,500-plus live table games<br />
worldwide now have the benefits <strong>of</strong> the most <strong>com</strong>prehensive table<br />
solution for automated player tracking.<br />
“We’ve enjoyed a terrific partnership with Ameristar,” said Eric<br />
Lancaster, manager, Network Systems product management.<br />
“Since our first Table iD ® install at Ameristar Council Bluffs in<br />
January 2007, we’re pleased they’ve continued to select <strong>IGT</strong> as<br />
the right choice for their table management solution.”<br />
The Table iD ® system includes three individual modules:<br />
Table Manager, with touchscreen player tracking and realtime<br />
access to player information for enhanced table<br />
patron management; Chip Manager, which enables<br />
Radio Frequency Identification (RFID) chip tracking for<br />
automatic bet recognition; and Table Bonusing, including<br />
Lucky Seat and Lucky Draw. All three Table iD ® modules<br />
<strong>of</strong>fer full integration with the <strong>IGT</strong> Advantage ® and <strong>IGT</strong><br />
Casinolink systems.<br />
Promotional video content now<br />
available online<br />
<strong>IGT</strong>.<strong>com</strong> makes getting promotional game<br />
videos fast and easy<br />
Players want to know if you have the hottest new<br />
games from <strong>IGT</strong>, but how do you let them know your<br />
floor is stocked and ready to go? Promotional Display<br />
Videos from <strong>IGT</strong>.<strong>com</strong> can help by providing you with<br />
access to the latest player-oriented videos – perfect<br />
for use on indoor and outdoor video displays. Attract<br />
screen videos are also available for selected games.<br />
To access these videos, visit www.<strong>IGT</strong>.<strong>com</strong>/<br />
MediaCenter > Promotional Display Videos. You can<br />
preview the available videos and request the ones you<br />
need using the shopping cart feature. <strong>IGT</strong> will send a<br />
CD/DVD with the content you need in three formats.<br />
You must have a valid <strong>IGT</strong>.<strong>com</strong> Member Account<br />
to obtain videos. In addition, you must have a<br />
Trademark and Copyright Usage License on file with<br />
<strong>IGT</strong>. Instructions for obtaining one are on the Media<br />
Center page.<br />
Check the site <strong>of</strong>ten. More videos are added on<br />
a regular basis, making it easy for you to keep your<br />
plasma screens up to date.<br />
September2009 SLOTLINE<br />
7
8<br />
SLOTLINE September2009<br />
MegaJackpots ®<br />
“Where’s <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® ?” “Do you<br />
have that new 3-D Indiana Jones game?”<br />
“Can I play Megabucks ® here?”<br />
Players know what they like. Can your casino<br />
deliver? If you can’t point your players to their favorite<br />
MegaJackpots ® theme, it’s time to reassess your<br />
participation mix.<br />
Until its recent re-installation <strong>of</strong> nearly two dozen<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® themes, Treasure Island’s slot<br />
floor was MegaJackpots ® -less. TI Executive Director<br />
<strong>of</strong> Slots Chris Sugden said letters from players and<br />
a reevaluation <strong>of</strong> his participation mix prompted TI<br />
management to bring back the <strong>Wheel</strong>. Contented<br />
<strong>Wheel</strong> followers and maximized earning potential<br />
resulted.<br />
“We decided it would be best for our revenue<br />
purposes and customer satisfaction [to bring <strong>Wheel</strong><br />
<strong>of</strong> <strong>Fortune</strong> ® back],” Sugden said. “<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ®<br />
games have a higher percentage <strong>of</strong> incremental play,<br />
which made a better business decision.”<br />
Smart operators like Sugden know and believe in<br />
the benefits <strong>of</strong> having MegaJackpots ® themes. Players<br />
want them. No other theme can <strong>of</strong>fer the tremendous<br />
jackpot amounts MegaJackpots ® themes can. And<br />
<strong>IGT</strong> provides additional marketing and public relations<br />
support at absolutely no extra cost. The bottom line:<br />
the benefits outweigh the cost – always.<br />
“<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® has been a great game for so<br />
long and it has its following,” Sugden said. “It’s pretty<br />
hard to <strong>com</strong>pete without it, and there’s a definite need<br />
for these games and titles.”<br />
In the spirit <strong>of</strong> true partnership and participation,<br />
<strong>IGT</strong> <strong>com</strong>mits itself to helping casinos promote<br />
MegaJackpots ® themes. <strong>IGT</strong> places<br />
MegaJackpots ® ads in trade and<br />
player-targeted publications<br />
– benefitting both the<br />
manufacturer and<br />
the casinos. Upon<br />
request, <strong>IGT</strong><br />
will supply<br />
tailored<br />
in-house<br />
What’s in it for you?<br />
marketing materials, taking the burden <strong>of</strong>f <strong>of</strong> a casino’s<br />
marketing department. A library <strong>of</strong> player-targeted<br />
game videos is also available to all customers to run<br />
on in-house video displays. And if the big one hits at<br />
your casino, <strong>IGT</strong> helps facilitate the public relations<br />
effort with press releases and coordination with the<br />
media. All benefits a casino won’t pay for – ever.<br />
“We’re very happy with the cooperation from<br />
<strong>IGT</strong>,” Sugden said. “And we didn’t even know <strong>IGT</strong><br />
is capable <strong>of</strong> setting us up with <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ®<br />
themes for tournaments. What a great opportunity to<br />
tap into the brand recognition and <strong>of</strong>fer some variety.”<br />
Since launching its MegaJackpots ® line in 1988,<br />
<strong>IGT</strong> has awarded hundreds <strong>of</strong> lucky players across<br />
the country with more than $2.5 billion. It’s a fact, no<br />
other slot machine can award the big jackpot amounts<br />
that MegaJackpots ® themes can. And players know it.<br />
There’s a reason they seek MegaJackpots ®<br />
themes – it’s all about their chance at the millions that<br />
could change their lives.<br />
And while some may argue that players don’t<br />
know the difference between one wheel or another,<br />
or one progressive theme from another, operators like<br />
Sugden beg to differ.<br />
“Players definitely noticed the <strong>Wheel</strong>’s return,”<br />
he said. And while TI hosts other manufacturer’s<br />
wheel themes, Sugden said players are drawn to the<br />
real deal.<br />
The phrasing may be trite and overused,<br />
but times are indeed tough. Cutting back today may<br />
work wonders for a casino’s current bottom line, but<br />
what happens when players can’t find what they want<br />
to play? The reality is they’ll go next door to find<br />
their favorite <strong>Wheel</strong> and that chance at<br />
mega millions. Sugden’s advice?<br />
“Maintain your percentage.<br />
Maximize your earning<br />
potential. And<br />
evaluate your<br />
participation<br />
mix.”
The MegaJackpots ®<br />
An inside glimpse at why these games are hot<br />
Files<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ®<br />
Slots and<br />
Video Slots<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® Slots<br />
and Video Slots<br />
Pr<strong>of</strong>ile:<br />
The world’s most popular slot game<br />
since introduced by <strong>IGT</strong> 13 years ago.<br />
Based on one <strong>of</strong> syndicated TV’s most<br />
popular and longest-running game<br />
shows, the game gives players a<br />
chance to be part <strong>of</strong> the legend at their<br />
favorite casino.<br />
Key advantages:<br />
Strong brand identity and the famous<br />
<strong>Wheel</strong>.<br />
Why operators like it:<br />
Player recognition is high. It’s the<br />
game players ask for most by name.<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® games are<br />
consistently strong performers that<br />
typically operate at above-house<br />
averages. The frequent jackpot hits<br />
generate great publicity that drives<br />
customers to the slot floors to give<br />
the <strong>Wheel</strong> a spin for themselves.<br />
Why players like it:<br />
The quotes from actual players say<br />
it all. “I always look for <strong>Wheel</strong> <strong>of</strong><br />
<strong>Fortune</strong> ® .” “It’s my favorite game.”<br />
“It’s the only game I play.” Players<br />
consider the jackpot wins to be lifechanging.<br />
9
10<br />
Indiana Jones REELdepth Slots<br />
Indiana Jones <br />
REELdepth Slots<br />
Pr<strong>of</strong>ile:<br />
The most popular action-adventure storyline<br />
be<strong>com</strong>es a thrill-packed game.<br />
Key advantage:<br />
REELdepth technology creates eyepopping<br />
3-D animation and effects.<br />
Why operators like it:<br />
Indiana Jones is one <strong>of</strong> the most popular<br />
slot brands and is instantly recognized<br />
by players. The games create a dramatic<br />
presence on the slot floor that attracts<br />
players. Performance in most jurisdictions<br />
is above house averages.<br />
Why players like it:<br />
The games feature the iconic characters<br />
and actual movie footage and famous<br />
music. The action in the movies is<br />
incorporated into the game play<br />
creating a fun, adventurous game.
Star Wars Multi-Level<br />
Progressive Slots<br />
Star Wars Multi-Level<br />
Progressives (MLP) Slots<br />
Pr<strong>of</strong>ile:<br />
The worldwide, pop-culture phenomenon<br />
be<strong>com</strong>es a slot game with outta-this-world<br />
player appeal.<br />
Key advantage:<br />
Competitive, group play bonus – the first to<br />
hit the market – that allows more than one<br />
player to enter the bonus at the same time.<br />
Why operators like it:<br />
The Star Wars franchise has one <strong>of</strong> the<br />
strongest fan bases, and the video slots<br />
game has wide player appeal. Because<br />
Star Wars movies, books and merchandise<br />
have spanned more than 30 years, the<br />
game appeals to both older and younger<br />
slot players. The machines feature the<br />
instantly recognizable R2 units in the top<br />
box creating a strong visual that attracts<br />
players. Performance in most jurisdictions<br />
is above house averages.<br />
Why players like it:<br />
With such a great media library to work<br />
from, Star Wars provides an endless<br />
supply <strong>of</strong> characters, movie clips,<br />
graphics and sounds to energize game<br />
play and entertain players. Players look<br />
forward to the group play bonus feature<br />
where they zoom through the forest<br />
on a speeder bike at high velocity,<br />
dodging trees, bushes and other obstacles.<br />
Players are motivated to get the most eligibility<br />
points prior to the start <strong>of</strong> the bonus action to<br />
increase their chances <strong>of</strong> being awarded the<br />
top MLP bonus.<br />
11
12<br />
SLOTLINE September2009<br />
Award-winning<br />
technology propels<br />
MegaJackpots ®<br />
to new heights in<br />
innovation<br />
MLD ® means endless opportunity<br />
and imagination<br />
Lottery Product <strong>of</strong> the Year. Casino<br />
Enterprise Management’s 2009 Slot Floor<br />
Technology Award Recipient. Casino Journal’s<br />
Top 20 Most Innovative Products for 2008.<br />
These are just some <strong>of</strong> the accolades that<br />
REELdepth , featuring patented Multi-Layer<br />
Display ® (MLD ® ) technology, has received this<br />
year. Applauded for being one <strong>of</strong> the most<br />
innovative products in the gaming industry,<br />
REELdepth has taken the casino industry by<br />
storm and is the best technology <strong>of</strong> its kind.<br />
“We are honored that REELdepth has been<br />
recognized by so many as the most innovative<br />
product in the market,” said Ed Rogich, vice<br />
president marketing for <strong>IGT</strong>. “The 3-D animation<br />
and the flexibility that REELdepth brings to the<br />
casino floor is truly unmatched by anything else<br />
available today.”<br />
MegaJackpots ® and REELdepth –<br />
the perfect pair<br />
The unique features <strong>of</strong> the MLD ® technology<br />
used to drive <strong>IGT</strong>’s REELdepth games<br />
provide operators and players with more<br />
exciting game play and unmatched innovative<br />
content. One <strong>of</strong> the best examples <strong>of</strong> this is the<br />
hugely successful Indiana Jones and the Last<br />
Crusade REELdepth Slots. Released late last<br />
summer, this game was the first MegaJackpots ®<br />
game featuring MLD ® to hit the market. And<br />
the reception by players and operators alike has<br />
been phenomenal.
“Players in all jurisdictions have shown<br />
their acceptance <strong>of</strong> Indiana Jones and the Last<br />
Crusade REELdepth Slots by pushing it to<br />
be one <strong>of</strong> the top recurring revenue products<br />
on our customers’ floors,” said Will Foster,<br />
product manager for MegaJackpots ® . “This<br />
game consistently outperforms other low-<br />
denomination products and even <strong>com</strong>petes<br />
above MegaJackpots ® averages which include<br />
higher denomination products.”<br />
The success <strong>of</strong> Indiana Jones and the Last<br />
Crusade has created a solid foundation for<br />
future REELdepth MegaJackpots ® themes. For<br />
<strong>IGT</strong> MegaJackpots ® customers, this is just the<br />
beginning. “Indiana Jones and the Last Crusade<br />
REELdepth Slots was a true hit with players<br />
and now players want more,” said Foster, “And<br />
building on the extraordinary success <strong>of</strong> this<br />
game, we have a long lineup <strong>of</strong> games <strong>com</strong>ing<br />
out that will knock players’ socks <strong>of</strong>f.”<br />
Indiana Jones and beyond – more<br />
exciting REELdepth MegaJackpots ®<br />
games on the horizon<br />
REELdepth enhances the player’s<br />
experience on MegaJackpots ® games, provides<br />
unparalleled flexibility for both the player<br />
and operator, and is ready for server-based<br />
gaming. All <strong>of</strong> these are the keys to helping<br />
casino operators increase their ROI on all <strong>of</strong><br />
the up<strong>com</strong>ing MegaJackpots ® games featuring<br />
REELdepth .<br />
“REELdepth provides more opportunities<br />
for game designers to create game experiences,<br />
bonuses and attracts that will keep players<br />
engaged,” said Boris Hallerbach, product<br />
manager for MegaJackpots ® . “REELdepth <br />
also provides a level <strong>of</strong> flexibility in terms <strong>of</strong><br />
game changing (for example base game to<br />
bonus, and one theme to another theme)<br />
that is currently unmatched in the industry.<br />
REELdepth is exclusive to <strong>IGT</strong> in the gaming<br />
market so our ability to leverage this technology<br />
against inferior products is only limited by our<br />
imagination.”<br />
<strong>IGT</strong> has a full lineup <strong>of</strong> MegaJackpots ®<br />
games that are poised to satisfy the increasing<br />
demand for more new and exciting<br />
REELdepth games.<br />
September2009 SLOTLINE<br />
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14<br />
SLOTLINE September2009<br />
Fort Knox ® Multi-Level Progressives<br />
One <strong>of</strong> the most exciting multi-level<br />
progressives just got even better. Built upon<br />
the REELdepth platform, the Fort Knox ® Multi-<br />
Level Progressive system’s initial base games:<br />
Cleopatra ® , Enchanted Unicorn ® and Twin Win ® ,<br />
will release on the G23 machine. Future games<br />
will feature entertaining 3-D animations.<br />
Indiana Jones and the Sankara<br />
Stones<br />
This conversion for the already popular<br />
Indiana Jones and the Last Crusade<br />
REELdepth Slots refreshes and enhances the<br />
MLD ® experience with more 3-D animations and<br />
popping symbols, including a unique expanding<br />
wild symbol that jumps forward covering the<br />
entire reel. The expanding wild symbol creates<br />
exciting pays similar to Stacked Wilds ® and can<br />
land in multiples on the reels. Indiana Jones and<br />
the Sankara Stones maintains the popular wheel<br />
bonus with new MLD ® transition screens in this<br />
version <strong>of</strong> the game.<br />
Megabucks ® Multi-Level Progressives<br />
REELdepth brings eye-catching 3-D<br />
graphics to the one <strong>of</strong> the world’s most popular<br />
slot families. The Megabucks ® MLP <strong>of</strong>fers a free<br />
spins bonus where players can also win in-house<br />
progressive levels, while <strong>of</strong>fering the possibility<br />
<strong>of</strong> a life-changing jackpot.<br />
The Joker’s Wild Multi-Level<br />
Progressives<br />
This is the first multi-level progressive<br />
MegaJackpots ® video slot to feature<br />
REELdepth , with eye-catching 3-D bonus<br />
reels, 3-D expanding wilds and scatter pays.<br />
Two base games <strong>of</strong>fered at release are the<br />
30-payline Categories Video Slots and the<br />
MultiWay ® Prizes Video Slots. Both have 5 reels<br />
with 200-credit max bets. A unique 5-level<br />
progressive feature in the bonus allows players<br />
to win more in a “winner takes all” fashion.
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® Slots<br />
featuring REELdepth <br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® and REELdepth have joined<br />
together to bring more excitement to the most<br />
popular slot theme in history. Offered at release<br />
are five S AVP ® and S MLD ® themes configured as<br />
single, 5- or 9-payline options. The S AVP ® version is<br />
built with physical reels for players who still want the<br />
mechanical-reel experience. And in the REELdepth <br />
version, 3-D <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® bonus symbols<br />
and payline <strong>com</strong>binations pop out on the reels to<br />
accentuate the win. The 3-D experience, found only<br />
in REELdepth games, provides players with a new<br />
frontier in <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® game play.<br />
A bright future<br />
REELdepth will be an integral part <strong>of</strong> the<br />
MegaJackpots ® family in the future. <strong>IGT</strong> has a series<br />
REELdepth <strong>of</strong>fers endless<br />
opportunity in Lottery markets<br />
The introduction <strong>of</strong> REELdepth games to lottery<br />
markets in the United States has proven to be a huge<br />
success. REELdepth provides a variety <strong>of</strong> options and<br />
opportunities for lottery markets. Key to this <strong>of</strong>fering is<br />
the ability for jurisdictions that are not allowed to have<br />
true mechanical spinning reel games to give players<br />
games that are as close to the real thing as it gets.<br />
The virtual slot reels in REELdepth games emulate<br />
the look, sound and feel <strong>of</strong> the older <strong>IGT</strong> ‘legacy’<br />
mechanical reel counterparts. With true mechanical<br />
spinning reels not being allowed in all jurisdictions,<br />
<strong>IGT</strong> partnered with PureDepth to create the<br />
REELdepth Multi-Layer Display ® (MLD) technology<br />
to allow the player the look, sound, and feel <strong>of</strong> true<br />
mechanical spinning reel games in a video format.<br />
“For lottery markets, one <strong>of</strong> the most exciting<br />
features <strong>of</strong> <strong>IGT</strong>’s new REELdepth games is the<br />
video spinning reel technology,” said Tim Shortall,<br />
vice president eastern region sales for <strong>IGT</strong>. “MLD ®<br />
technology makes spinning reel games look,<br />
sound and even feel like true mechanical spinning<br />
reel games.”<br />
The REELdepth games featuring MLD ® in the<br />
Delaware and Rhode Island lottery markets are<br />
performing extremely well. “REELdepth games in<br />
September2009 SLOTLINE<br />
<strong>of</strong> up<strong>com</strong>ing MLD ® MegaJackpots ® products that will<br />
continue to push the limits <strong>of</strong> this technology. Future<br />
themes include the <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® Experience<br />
with realistic physical reel emulation, and other games<br />
like Super Nova Blast! , which will push the stepperstyle<br />
graphics into new 3-D territory with exciting<br />
bonus animation and integration<br />
with the top box LCD.<br />
“I see the future<br />
<strong>of</strong> REELdepth and<br />
MegaJackpots ® building on the<br />
user experience and continuing<br />
to <strong>of</strong>fer engaging and stunning<br />
content to players that will<br />
keep them <strong>com</strong>ing back,” Hallerbach said. “Most<br />
players seek entertainment in their gaming experience<br />
and our MegaJackpots ® products <strong>com</strong>bined with<br />
REELdepth <strong>of</strong>fer entertainment and value on a whole<br />
new level.”<br />
Delaware and Rhode Island are showing really great<br />
performance numbers meaning that the games are<br />
being very well received by players,” said Shortall.<br />
“The REELdepth games have been reported to be<br />
performing as high as twice zone/house averages.”<br />
In addition, REELdepth provides operators with<br />
unmatched flexibility. The technology allows multiple<br />
games to be housed on the same machine. Players<br />
are able to view and play a selection <strong>of</strong> their favorite<br />
games by switching from a 3-reel to 4-reel to 5-reel to<br />
video reel to poker within seconds – all on the same<br />
AVP ® machine. A player can also switch to and from<br />
a non-progressive feature to a progressive feature<br />
just by choosing another game on the same AVP ®<br />
machine. All games in the REELdepth line are ready<br />
for server-based gaming today, but operators do not<br />
need a server-based system to run the games or the<br />
unique 3-D technology. REELdepth truly provides<br />
casino operators with many choices to fit their needs.<br />
“The vast number <strong>of</strong> options that REELdepth <br />
provides operators is endless,” said Ryan Griffin,<br />
product manager for <strong>IGT</strong> Core Products. “Just the<br />
huge library <strong>of</strong> REELdepth game choices alone gives<br />
operators flexibility that no one else can <strong>of</strong>fer.”<br />
15
16<br />
SLOTLINE September2009<br />
First-to-market technology drives<br />
impressive performance numbers<br />
MultiPLAY has been approved and released in more than<br />
38 jurisdictions including Nevada, California and Oklahoma.<br />
MultiPLAY video slots feature first-to-market innovation exclusive<br />
to <strong>IGT</strong>, and continue to drive “<strong>of</strong>f-the-charts” performance<br />
numbers across the country. The slot is the only one <strong>of</strong> its kind<br />
in which players can choose to play up to four video slot games<br />
on the same machine – at the same time. Another benefit is the<br />
screen layout with four equal-sized game screens, causing less<br />
eye strain and making it easy to follow the action. Plus, each<br />
game spins independently, allowing a clear understanding <strong>of</strong><br />
each out<strong>com</strong>e.<br />
“<strong>IGT</strong> really hit a home run with this game,” said Mike<br />
Laubach, director <strong>of</strong> slot operations at The Orleans in Las<br />
Vegas. “This game has received phenomenal response by<br />
players. Out <strong>of</strong> 2,800 games, this game is the best one on our<br />
floor – it’s <strong>of</strong>f-the-charts.”<br />
MultiPLAY is also a top-performer at Cache Creek in<br />
California. “The games are performing well above house<br />
average, and appeal to a wide range <strong>of</strong> players, from penny<br />
to – surprisingly – high limit,” Cache Creek Vice President <strong>of</strong><br />
Slot Operations Russel Kinney said. “Many guests have stated<br />
the games are tremendously fun and want to know when we’re<br />
getting more themes.”<br />
Mohegan Sun casino in Connecticut also has seen<br />
MultiPLAY performance numbers above the house average.<br />
“We have had a tremendous response from our guests<br />
regarding the new MultiPLAY games from <strong>IGT</strong>,” Mohegan Sun<br />
Vice President <strong>of</strong> Slot Operations Frank Neborsky said. “The<br />
players like the idea <strong>of</strong> being able to play multiple games at<br />
once while having even more bonus opportunities.”<br />
Mirage has garnered impressive performance numbers,<br />
as well. “The performance <strong>of</strong> the MultiPLAY games has far<br />
exceeded our expectations,” Mirage Vice President <strong>of</strong> Slots<br />
Aaron Rosenthal said. “The games play great, customer<br />
feedback has been excellent, and the resulting numbers are<br />
well above all <strong>of</strong> our benchmarks.” Rosenthal said Cleopatra ®<br />
MultiPLAY and Wolf Run ® MultiPLAY have performed over 2X<br />
their zone averages. These numbers prove that MultiPLAY is a<br />
game worth introducing and keeping on any casino floor.<br />
And the numbers are backed by credentials. Casino<br />
Enterprise Management Magazine named MultiPLAY one <strong>of</strong><br />
its 2009 Slot Floor Technology Awards winners, selected by<br />
a panel <strong>of</strong> six slot floor operators looking for the year’s most<br />
innovative products.<br />
“Within our intensely <strong>com</strong>petitive realm <strong>of</strong> penny<br />
denomination multi-line slots, Wolf Run ® MultiPLAY instantly
achieved and has since remained the reigning<br />
‘revenue king’ at the Grand Casino Hinckley property,”<br />
said Robert P. Allen, corporate vice president <strong>of</strong> slot<br />
operations Grand Casinos Minnesota. Allen has 2,000<br />
penny themes on his floor, and Wolf Run ® MultiPLAY is<br />
outperforming all <strong>of</strong> them.<br />
“After over 70 days on<br />
the floor, it’s clear that<br />
mere novelty is not driving<br />
the performance – this<br />
game has real substance<br />
and strong player appeal.”<br />
In addition to playing up to four video slot games<br />
on the same machine at the same time, players can hit<br />
four progressives sequentially or even hit four bonuses<br />
on one spin. Bonus rounds fill the base game screen,<br />
and play one after the other. “It’s the multi-hand video<br />
poker experience now in a multi-game video slot for<br />
the very first time,” said Ryan Griffin, <strong>IGT</strong> product<br />
manager for Core Products. “And the flexibility,<br />
superior design and options provided by MultiPLAY<br />
video slots set it apart from all the <strong>com</strong>petition.”<br />
MultiPLAY Video Slots themes available today<br />
include Cleopatra ® MultiPLAY Video Slots and Wolf<br />
Run ® MultiPLAY video slots. A variety <strong>of</strong> additional<br />
themes are already in development, guaranteeing to<br />
keep casino floors fresh with new content.<br />
“The performance on the games has been<br />
outstanding,” said Matt Wetzell, director <strong>of</strong> slot<br />
operations at Casino Fandango in Carson City,<br />
Nevada. “This is the best game to <strong>com</strong>e out in years.<br />
MultiPLAY has consistently performed between 3.5 to<br />
4.5 times better than the average Casino Fandango<br />
game. And we are definitely ordering more.”<br />
Casino operators can configure MultiPLAY video<br />
slots to let players choose how many games they want<br />
to play at any given time. “This option, alone, makes<br />
MultiPLAY video slots the most player-friendly product<br />
<strong>of</strong> its kind available on the market,” Griffin said.<br />
September2009 SLOTLINE<br />
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18<br />
SLOTLINE September2009<br />
The future looks bright for MultiPLAY<br />
Golden Eagle MultiPLAY and Lil’ Lady ®<br />
MultiPLAY available soon<br />
Golden Eagle MultiPLAY Video Slots play<br />
similar to number one performer, Wolf Run ®<br />
MultiPLAY. The games <strong>of</strong>fer four times the Stacked<br />
Wilds ® action and 50-paylines per game on four<br />
equally-sized game screens. Each game spins<br />
independently, enabling a clear understanding <strong>of</strong><br />
each game’s out<strong>com</strong>e. Players can initiate bonuses<br />
on up to all four games at the same time, bonus<br />
rounds fill game screen, and play one after the other.<br />
Golden Eagle MultiPLAY has a very high base<br />
game hit frequency <strong>of</strong> 81%.<br />
An all-time favorite with video slot players<br />
everywhere, Lil’ Lady ® is <strong>IGT</strong>’s newest member <strong>of</strong><br />
the must-have MultiPLAY family. Game play is a<br />
hybrid <strong>of</strong> Wolf Run ® and Cleopatra ® MultiPLAY with<br />
25 paylines, four progressives, and a very high base<br />
game hit frequency <strong>of</strong> 76%. Players can be awarded<br />
up to four progressives in the bonus rounds with<br />
each progressive relating to an individual game.<br />
Bonus rounds fill the base game screen, one at a<br />
time, and play one after the other. Progressive startup<br />
amounts increase per game, and award largest<br />
progressives sequentially.
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20<br />
SLOTLINE September2009<br />
Tom Mikulich joins <strong>IGT</strong><br />
as Vice President MegaJackpots ®<br />
In April, <strong>IGT</strong> named Tom Mikulich as its new Vice<br />
President MegaJackpots ® . Mikulich has more than<br />
25 years <strong>of</strong> pr<strong>of</strong>essional experience in the gaming<br />
and hospitality industry. Most recently he was the<br />
president <strong>of</strong> Treasure Island (TI) in Las Vegas, where<br />
he continued the transformation <strong>of</strong> TI into an adultfocused,<br />
world-class resort. Prior to TI, Mikulich was<br />
Senior Vice President <strong>of</strong> Casino Operations at<br />
The Mirage.<br />
Mikulich is considered by his peers as one <strong>of</strong> the<br />
foremost leaders in the gaming industry and is also<br />
recognized for his effective management style and<br />
ability to lead major change initiatives.<br />
“Tom brings with him in-depth knowledge <strong>of</strong><br />
player behavior, casino resort operations, player<br />
marketing, slot analysis, and an exemplary record<br />
<strong>of</strong> building and operating large organizations that<br />
are dominant market leaders,” <strong>IGT</strong> Executive Vice<br />
President <strong>of</strong> <strong>Gaming</strong> Products Rich Schneider said. “I<br />
believe his knowledge <strong>of</strong> our industry from a casino<br />
operator’s perspective will be key in helping us<br />
meet customers’ needs and ensuring we deliver an<br />
outstanding lineup <strong>of</strong> high-performing MegaJackpots ®<br />
products.”<br />
Mikulich’s involvement in the TI re-image was the<br />
result <strong>of</strong> a <strong>com</strong>prehensive strategic planning process<br />
that created a more performance- and customerdriven<br />
organization. What followed was the opening<br />
<strong>of</strong> a new nightclub, award-winning restaurants, major<br />
spa and salon renovations and fully remodeled hotel<br />
rooms and suites, the sum <strong>of</strong> which lead to increased<br />
revenues in all areas.<br />
At The Mirage, Mikulich was instrumental in<br />
increasing revenue, raising customer satisfaction and<br />
positioning The Mirage as an industry leader.<br />
“To strengthen the MegaJackpots ® product<br />
<strong>of</strong>fering, I’m utilizing the same analytical skills,<br />
supportive management style and financial discipline<br />
that I’ve successfully used in the past,” Mikulich said.<br />
“<strong>IGT</strong> already has a strong product base and high<br />
<strong>com</strong>mitment to customer satisfaction, and I’m looking<br />
forward to building on that foundation.”
Games that are out<br />
<strong>of</strong> this world<br />
Super Nova Blast! games <strong>of</strong>fer variety<br />
and excitement<br />
<strong>IGT</strong> has taken four great game play concepts<br />
and put them together into one new multi-level<br />
progressive bank. Super Nova Blast! games <strong>of</strong>fer<br />
Multi-Layer Display ® (MLD ® ) technology, three playerselectable<br />
game themes, a group play bonus, and<br />
a new twist in progressives all in one vivid package.<br />
With all this excitement, these games will give slot<br />
players many reasons to get excited.<br />
Boris Hallerbach, <strong>IGT</strong> product manager for<br />
MegaJackpots ® products says, “The games <strong>com</strong>bine a<br />
group play bonus with MLD ® versions <strong>of</strong> spinning reel<br />
themes based on successful math models. We believe<br />
that’s something the traditional slot player will<br />
really like.”<br />
Players be<strong>com</strong>e eligible for the bonus when they<br />
accumulate their first bonus multiplier, which occurs<br />
when three Super Nova Blast! symbols land on reels<br />
one, three and five. The bonus is triggered every<br />
four to six minutes or when a player accumulates five<br />
multipliers. The higher the multiplier value, the more<br />
chances the player has to win the progressives.<br />
The bonus includes the new Progressive Streak <br />
feature, where the player can win the progressive<br />
start amount multiple times. Eric Nelson, <strong>IGT</strong> game<br />
producer, said this feature is why players will love the<br />
game. “Players can win the same progressive level<br />
start amount more than once, at random,” Nelson<br />
said. “That adds great anticipation to the bonus itself.<br />
Players will hope it keeps going.”<br />
Super Nova Blast! Multi-Level Progressives<br />
include three base games players can select from the<br />
game menu: Abra Cash Dabra , Ringmaster Riches <br />
and Pteryodactyl Triples REELdepth Slots. This<br />
means each bank automatically enhances the floor mix<br />
and makes it easy for players to find the theme they<br />
prefer.<br />
Rounded reels on the MLD ® display take this<br />
technology to yet another level <strong>of</strong> innovation. The<br />
games <strong>of</strong>fer more realistic action with every spin, in<br />
addition to cool 3-D effects.<br />
To learn more about these fun new games, contact<br />
your <strong>IGT</strong> Account Executive or visit www.<strong>IGT</strong>.<strong>com</strong>.<br />
September2009 SLOTLINE<br />
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MEGA wins mean<br />
MEGA fun<br />
Megabucks ® Multi-Level Progressives REELdepth Video Slots<br />
We’ve supersized the “Mega” in Megabucks ® with<br />
Megabucks ® Multi-Level Progressives (MLP). Now<br />
players have a chance to win four in-house progressive<br />
awards in addition to the top Megabucks ® jackpot<br />
progressive.<br />
“With each increased wager, players not only have<br />
more chances to trigger additional progressive levels,<br />
they also increase the progressive amount,” said <strong>IGT</strong><br />
Product Manager Boris Hallerbach.<br />
The 5-reel base game <strong>of</strong>fered with this product<br />
debut is Reel Gold Video Slots. It can be configured<br />
for 12-line, nickel-denomination or 60-line, pennydenomination<br />
game play. Hallerbach added, “The<br />
game features <strong>IGT</strong>’s REELdepth 3-D technology that<br />
creates the look, sound and feel <strong>of</strong> spinning reel slots.<br />
Players really like the three-dimensional game play.”<br />
When configured for 60-line play, the base game<br />
has a 5-credit-per-line bet for a 300-credit maximum<br />
bet. Players who cover all the lines betting 1 credit<br />
per line, or a total <strong>of</strong> 60 credits, are eligible for the<br />
lowest in-house progressive level. If players wager 2<br />
credits per line, they are eligible for the bottom two<br />
progressive levels. If they bet 3 credits, they qualify for<br />
the bottom three progressives, and so on. This means<br />
players can control the number <strong>of</strong> progressive levels<br />
for which they qualify.<br />
The base game features stacked bars that fill the<br />
reel area. The number <strong>of</strong> stacked bars that appear<br />
starting from the left reel determine which progressive<br />
is awarded. If two stacked bars appear starting
from the left, the lowest progressive, progressive<br />
5, is awarded. Three stacked bars award the 4th<br />
progressive level, four stacked bars award the 3rd<br />
progressive level, and so on. The number <strong>of</strong> stacked<br />
bars and progressives increase together.<br />
The in-house progressives may be won in the base<br />
game and Free Games feature. Three scattered bonus<br />
symbols initiate 10 Free Games. The Megabucks ® top<br />
award is symbol-driven and can only be won from the<br />
base game.<br />
September2009 SLOTLINE<br />
The Megabucks ® MLP is positioned as a premiere<br />
product for low-denomination players who want<br />
the chance at a truly life-changing MegaJackpots ®<br />
top award. “With so many penny players across<br />
jurisdictions, we wanted to make the popular<br />
Megabucks ® brand accessible to those players,”<br />
Hallerbach said.<br />
Players will definitely experience MEGA fun and<br />
have the chance at MEGA wins with the<br />
Megabucks ® MLP.<br />
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SLOTLINE September2009<br />
Empowering players with choices<br />
Crystal <strong>Fortune</strong>s Multi-Level Progressives<br />
Video Slots<br />
Players like to feel they have some control over<br />
the game out<strong>com</strong>e, and that’s just what <strong>IGT</strong>’s new<br />
Crystal <strong>Fortune</strong>s Multi-Level Progressives (MLP)<br />
game delivers. The bonus play gives players a choice<br />
to accept or reject award <strong>of</strong>fers. And with eight<br />
progressive award levels and three static awards,<br />
players have a variety <strong>of</strong> win possibilities.<br />
The Crystal <strong>Fortune</strong>s MLP debuts with two<br />
5-reel, 50-line base games, Tiger’s Eye Video Slots<br />
and White Stag Video Slots. Both games feature<br />
beautiful, crisp graphics and Stacked Wilds ® game<br />
play. The Easy Bet button panel simplifies wagers for<br />
players and includes buttons for 50, 100, 150, 200 and<br />
250 credits.<br />
The Crystal <strong>Fortune</strong>s bonus feature is modeled<br />
after the popular Top Dollar ® -style accept/reject<br />
bonus. This feature is triggered when three crystal<br />
ball symbols appear on reels 1, 2 and 3, which then<br />
transition the base game to a pick screen. The player<br />
picks one <strong>of</strong> three cards, which reveals three, four or<br />
five <strong>of</strong>fers and may award the Crystal Ball Preview<br />
feature. Players then choose whether to accept or<br />
reject the <strong>of</strong>fers. If the Crystal Ball Preview feature is<br />
awarded, players not only get to see the current <strong>of</strong>fer,<br />
but also get to see what the next <strong>of</strong>fer will be if they<br />
reject the current <strong>of</strong>fer.<br />
“The look-ahead feature empowers players to<br />
make the best decision for accepting a bonus <strong>of</strong>fer<br />
and adds another level <strong>of</strong> excitement to the already<br />
popular Top Dollar ® -style accept/reject bonus,” <strong>IGT</strong><br />
Product Manager Will Foster said. Each <strong>of</strong>fer reveals<br />
up to two awards which can either be progressive<br />
awards or credit values <strong>of</strong> 100, 200 or 300 credits.<br />
The Crystal <strong>Fortune</strong>s MLP will release on <strong>IGT</strong>’s<br />
G23 Game King ® AVP ® Widescreen machine and<br />
features a 32-inch portrait LCD top box. The unique<br />
topper showcases eye-catching, illuminated crystals<br />
that change colors. “This game is really attractive<br />
and will stand out on the slot floor,” Foster said.<br />
“The game’s aesthetics <strong>com</strong>bined with the eight<br />
progressives and the accept/reject bonus feature with<br />
the look-ahead option create a game players will<br />
really enjoy.”<br />
Base games <strong>of</strong>fer Wild wins.<br />
Three crystal balls initiate the bonus feature.<br />
Players choose a card in the bonus feature to<br />
reveal <strong>of</strong>fers – one lucky card also includes the<br />
Crystal Ball Preview Feature.<br />
In the Crystal Ball Preview feature, players can<br />
accept or reject <strong>of</strong>fers.
Indiana Jones and the Sankara Stones<br />
REELdepth Slots<br />
The quest to find the right mix <strong>of</strong> action, adventure<br />
and eye-popping 3-D effects led to the creation <strong>of</strong> Indiana<br />
Jones REELdepth Slots. Indy and REELdepth have<br />
proven to be a successful <strong>com</strong>bination resulting in abovehouse-average<br />
results for properties in most jurisdictions.<br />
Indiana Jones and the Last Crusade REELdepth Slots<br />
launched the 3-D fun, and now Indiana Jones and<br />
the Sankara Stones REELdepth Slots continues the<br />
expedition. This 5-reel, 40-payline game <strong>of</strong>fers players<br />
new movie clips and animation, and features a new 3-D<br />
Expanding Wild feature. This game is <strong>of</strong>fered in penny and<br />
nickel denominations, and has strong player recognition<br />
and appeal. Don’t leave your players hanging. Keep the<br />
adventure alive with this new game to freshen your existing<br />
Indy Multi-Layer Display ® (MLD ® ) machine banks.<br />
The Star Wars <br />
Saga continues<br />
Another great 3-D Indy adventure<br />
Star Wars Multi-Level Progressives<br />
Mystery <strong>of</strong> Dagobah Video Slots<br />
Mystery <strong>of</strong> Dagobah Video Slots are <strong>com</strong>ing<br />
to your galaxy as a conversion game for your Star<br />
Wars MLP machine bank. The game delivers new<br />
graphics and entertaining movie clips. Like the<br />
initial two MLP base game releases, Mystery <strong>of</strong><br />
Dagobah Video Slots <strong>of</strong>fers the same groundbreaking,<br />
group play bonus that allows more than<br />
one player to enter the bonus at the same time.<br />
This 5-reel, MultiWay ® game <strong>of</strong>fers players 243<br />
ways to win and features scatter and wild symbol<br />
features. Excitement builds as players collect<br />
eligibility points to qualify for the group<br />
play bonus.<br />
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SLOTLINE JULY2009<br />
Create some magic on your floor<br />
I Dream <strong>of</strong> Jeannie ® Jeannie in a Bottle <br />
Video Slots<br />
Want more pr<strong>of</strong>its on your slot floor? Your wish is our<br />
<strong>com</strong>mand with this new game to refresh your existing I Dream<br />
<strong>of</strong> Jeannie ® Magic Carpet Ride Video Slot machines. Jeannie<br />
is up to her fun antics again in this 5-reel, 20-payline, 200-credit<br />
game with solid math and a higher payback percentage for<br />
players who place the maximum wager. The Magic Carpet<br />
Ride feature has a Traveling Wild symbol and random<br />
multipliers. Players can make a side bet with the <strong>IGT</strong> exclusive<br />
Bettor Chance wagering option. During the Bettor Chance <br />
game play, higher wagers award more wild symbols. Big bonus<br />
wins and a sliding pay scale create a rewarding experience for<br />
players. The Easy Bet button configuration simplifies wagering.<br />
The hits keep <strong>com</strong>ing<br />
Elvis Rockin’ the Charts Multi-Level<br />
Progressives Super Times Pay ® Slots<br />
Shake things up with your Elvis Rockin’ the Charts MLP<br />
machine bank with this new conversion game. It will keep<br />
your players singing with every Elvis song and game win.<br />
Super Times Pay ® is a strong base game theme featuring<br />
stacked multipliers. With 3 reels and either 9 or 15 paylines,<br />
this game is ideal for quarter and dollar slot players. The<br />
Lucky Coin ® bonus awards one or two <strong>of</strong> the four in-house<br />
progressive levels and initiates the Free Games feature.<br />
Players can improve their chance <strong>of</strong> triggering the Lucky<br />
Coin ® by increasing their wager and number <strong>of</strong> lines played.<br />
When the Lucky Coin ® is initiated, the Elvis Rockin’ the<br />
Charts Free Games feature starts, giving players a chance<br />
to win up to four progressives including the one already<br />
won. Players can earn points during the Free Games<br />
feature which make the player eligible to climb to the<br />
next progressive level. Players bank what they win at each<br />
progressive level and also are awarded eight additional<br />
Free Games per level. The Elvis Rockin’ the Charts <br />
feature can award players up to 32 free games. Plus, in<br />
jurisdictions where approved, players can win a fifth-level<br />
MegaJackpots ® top award that is symbol-driven on the first<br />
payline with the maximum bet.
JULY2009 SLOTLINE<br />
The famous <strong>Wheel</strong> gets a 3-D makeover<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® REELdepth Slots<br />
The number one MegaJackpots ® game now<br />
features <strong>IGT</strong>’s REELdepth 3-D technology. REELdepth <br />
creates the look, sound and feel <strong>of</strong> mechanical spinning<br />
reels. Plus, bonus symbols and payline <strong>com</strong>binations<br />
pop-out from the reels in 3-D action to emphasize<br />
the win.<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® REELdepth game play is<br />
available on <strong>IGT</strong>’s new S MLD ® machine. For players<br />
who still want the physical-reel experience, this game<br />
is also <strong>of</strong>fered on the S AVP ® machine. Both machine<br />
models <strong>of</strong>fer the power, flexibility and connectivity <strong>of</strong><br />
the AVP ® platform necessary for today’s games and<br />
modern casino floors.<br />
Five popular and successful base games are <strong>of</strong>fered:<br />
Double Diamond ® Slots, Triple Diamond ® Slots, Double<br />
3X4X5X Times Pay Slots, Five Times Pay Slots and<br />
Red White & Blue ® Slots.<br />
Players will identify with the familiar <strong>Wheel</strong> <strong>of</strong><br />
<strong>Fortune</strong> ® sounds, from the reel spin to the famous<br />
chant. And <strong>of</strong> course, the high hit frequency bonus<br />
gives players the chance to spin the wheel – what<br />
players love best about <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® games.<br />
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SLOTLINE September2009<br />
MegaJackpots ®<br />
must-haves<br />
New and expanded properties don’t<br />
open their doors without them<br />
As more jurisdictions are approved and<br />
subsequent casinos crop up across the country, one<br />
thing remains evident: MegaJackpots ® games are<br />
essential to any successful gaming floor. Whether<br />
it’s opening day <strong>of</strong> a brand-new property or the<br />
<strong>com</strong>pletion <strong>of</strong> a highly anticipated expansion,<br />
operators know they need popular MegaJackpots ®<br />
themes to keep players happy.<br />
When The Meadows Racetrack and Casino<br />
in western Pennsylvania unveiled its $175-million<br />
casino in mid-April, Director <strong>of</strong> Slot Operations<br />
Michael Jankoviak knew his MegaJackpots ® games<br />
would ensure player satisfaction. “MegaJackpots ®<br />
games have brand recognition,” Jankoviak said.<br />
“New players immediately recognize the themes,<br />
such as <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® , eBay and Indiana<br />
Jones .” And he knows that leased games keep<br />
the casino floor new. “Seven <strong>of</strong> our top 20 banks<br />
are MegaJackpots ® . Updated themes also help in<br />
keeping the banks fresh.”<br />
While Jankoviak had the benefit <strong>of</strong> knowing<br />
what worked from The Meadows’ facility, Richard<br />
Strafella was starting anew at his property. As Vice-<br />
President <strong>of</strong> Casino Operations for brand-new M<br />
Resort Spa & Casino Las Vegas, Strafella understood<br />
games are<br />
the demand for MegaJackpots ® games would<br />
exist from day one. “[Guests] have an expectation<br />
that these games should be on our floor,” Strafella<br />
said. <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® in both quarter and dollar<br />
denominations are the most popular at The M. And<br />
<strong>com</strong>bined with “great sign packages,” the playerfavorite<br />
MegaJackpots ® themes are easy-to-find, he<br />
said.<br />
<strong>IGT</strong> works with operators to help build a pr<strong>of</strong>itable<br />
and successful gaming floor. Randy Reedy, Vice<br />
President <strong>of</strong> Slot Operations for the recently expanded<br />
Valley View Casino in Southern California, relies on<br />
<strong>IGT</strong>’s expertise about which products would perform<br />
best. “<strong>IGT</strong> knows its products better than we do,”<br />
Reedy said. “We leave a lot up to them to maintain<br />
the floor and keep their number <strong>of</strong> games up.” Valley<br />
View favorites include Red Hot Jackpots ® , <strong>Wheel</strong> <strong>of</strong><br />
<strong>Fortune</strong> ® and Megabucks ® , all <strong>of</strong> which provide a<br />
good product mix and that chance at a life-altering<br />
jackpot that players look for on a casino floor.<br />
A balanced game mix has been the key to<br />
Downstream Casino’s success since it opened last<br />
July in Quapaw, Oklahoma. “You put your best foot<br />
forward with your game mix,” Slot Director Robert<br />
Moritz said. “We did a good job putting games in that<br />
the players already knew plus a percentage <strong>of</strong> new<br />
MegaJackpots ® games.” Moritz said another success<br />
factor is <strong>IGT</strong>’s <strong>com</strong>mitment to keeping the floor<br />
rejuvenated. “<strong>IGT</strong> makes sure they [MegaJackpots ®<br />
games] are good performers. There’s a lot <strong>of</strong> flexibility<br />
in delivering good games to players because <strong>IGT</strong> is<br />
constantly <strong>com</strong>ing out with good products. It’s a good<br />
business partnership as <strong>IGT</strong> delivers fresh new themes<br />
throughout the year for the players.”<br />
<strong>IGT</strong>’s MegaJackpots ® games are consistently voted<br />
the most popular by players. Operators <strong>of</strong> new and<br />
expanded properties understand the necessity <strong>of</strong><br />
MegaJackpots ® for a thriving casino floor. Partnering<br />
with <strong>IGT</strong>’s experienced sales team to provide the<br />
games that players want is the key to a successful and<br />
diverse gaming experience.
Players know it pays to play<br />
MegaJackpots ®<br />
September2009 SLOTLINE<br />
Thousands <strong>of</strong> winners<br />
Millions in jackpots<br />
At <strong>IGT</strong>, a MegaJackpots ® hit is a regular occurrence.<br />
Not once in a while, but all <strong>of</strong> the time. And <strong>IGT</strong> is the<br />
only manufacturer able to provide the variety <strong>of</strong> games<br />
and the size and amount <strong>of</strong> jackpots it does with its<br />
MegaJackpots ® line. Players know about their chance at<br />
big-time money, too. It’s why they make a beeline to the<br />
<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® , Megabucks ® , Indiana Jones and<br />
other mega-popular MegaJackpots ® themes.<br />
Among them, <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® is the most popular<br />
slot in history. The <strong>Wheel</strong> excites players with jump-upand-down,<br />
core-shakin’, life-changin’ jackpots almost<br />
every week – sometimes day after day. Over $2.5 billion<br />
have been paid out in jackpots.<br />
So why is <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® the most popular slot<br />
<strong>of</strong> all time? Why are MegaJackpots ® games the only<br />
ones that can make such an impact on a casino’s ROI?<br />
We let real winners do the talking:<br />
“I like playing <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® because <strong>of</strong> the<br />
bonus experience. It’s fun.” – $3,040,807 winner at<br />
Paris Las Vegas<br />
“My wife likes to play <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® so I was<br />
watching her play. A player got up and left so I sat<br />
down and played a couple <strong>of</strong> spins and I hit<br />
it!” – $341,724 winner at Four Winds Casino Resort<br />
in New Buffalo, Mich.<br />
“I like the <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® !” – $833,013<br />
winner at The Seminole Hard Rock Hotel and Casino<br />
in Tampa, Fla.<br />
“I always play this machine.” – $4,126,234<br />
winner at Comanche Nation Casino in Lawton, Okla.<br />
You’re not going to get that kind <strong>of</strong> product<br />
endorsement from any other slot machine. No other<br />
game has the power to make players happy, drive<br />
performance on your floor, and give so many chances<br />
at a cheer-inducing, crowd-gathering, life-altering<br />
MegaJackpot ® .<br />
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SLOTLINE September2009<br />
Brands<br />
worth<br />
playing<br />
<strong>IGT</strong> product brands<br />
simplify buying decisions<br />
A couple walks into the casino. He<br />
detours to the Players Club desk to<br />
check his account while she heads to<br />
the middle <strong>of</strong> the room to secure two<br />
seats at their favorite Bettor Chance <br />
bank. She’s a White Orchid ® player. He<br />
likes the Fish In A Barrel ® Video Slot.<br />
They always play near one another and<br />
tend to stay at the same Bettor Chance ®<br />
bank for most <strong>of</strong> their visit. They like<br />
the games’ side bet features. Always<br />
banked together, and always located<br />
in the same spot, their favorite games<br />
are clearly marked with a bright Bettor<br />
Chance logo in the overhead sign,<br />
and are easy to spot with flashy toppers<br />
above the games.<br />
Players like our “couple” want<br />
convenience, and like to know where to<br />
find their favorite games. When players<br />
decide to try a new theme, they tend<br />
to play banked games with math they<br />
know. Operators who understand this<br />
methodology see the biggest return-oninvestment.<br />
Here are eight <strong>IGT</strong> brands<br />
to consider when refreshing your floor.<br />
<br />
Buy two paylines for one credit<br />
Players love a bargain. In 2-for-1<br />
games, players can buy two paylines<br />
for one credit and feel like they’re<br />
getting more game play for the<br />
same wager amount. Super Slingo<br />
Jackpot 5-reel and Triple Hot Ice ®<br />
Slots 5-reel are strong spinningreel<br />
favorites. Arctic Fox ® 2-for-1<br />
Video Slots are performing above floor<br />
average in most regions.<br />
Three levels <strong>of</strong> play<br />
Available only through <strong>IGT</strong>, this brand<br />
<strong>of</strong>fers animated game play on a variety<br />
<strong>of</strong> levels. First-level base game play initiates<br />
the second-level Free Games<br />
feature where players collect<br />
winning <strong>com</strong>binations to<br />
achieve the third-level “Pick<br />
to Win” ladder feature. One<br />
variation is the Sirens Video<br />
Slot. Players collect letters, one on<br />
each reel, to spell B-O-N-U-S, which<br />
activates the third-level multiplier bonus.<br />
When all paylines are covered, every Free<br />
Game pays an average <strong>of</strong> 188%.<br />
Side bets be<strong>com</strong>e special ways to win<br />
Available only from <strong>IGT</strong>, Bettor Chance <br />
wagering adds more excitement to game play.<br />
The additional wagering features are designed<br />
to drive coin-in. In themes like White Orchid ®<br />
and Crown <strong>of</strong> Egypt ® Video Slots, players<br />
make a separate side bet to be<strong>com</strong>e<br />
eligible for more ways to win. In games<br />
like Fish In A Barrel ® Video Slots, higher<br />
wagers activate Bettor Chance symbols,<br />
which turn wild and increase the game’s<br />
payback percentage. As players wager<br />
higher, the volatility index drops from high<br />
to medium.
Point-collecting progressives<br />
Only with MLD ® technology can 3-D bell symbols and winning paylines<br />
animate like this to create excitement for the player. Fire Bells <br />
games are 3-reel, single-payline, and buy-a-pay games built for<br />
the S MLD ® and G MLD ® models and as mechanical-reel versions<br />
for the S AVP ® Upright. Players increase their chance <strong>of</strong> winning<br />
with five tiers <strong>of</strong> bonus awards, including three quick hit progressives.<br />
During the Free Games feature, players advance through<br />
tiers as points accumulate when bell symbols land. Each tier awards<br />
an additional set <strong>of</strong> spins so players can continue to accumulate<br />
points to advance through the progressive levels. Bells ring and points<br />
are highlighted. Offered at release are base games Reel Jazz and<br />
Sweet Gold Slots.<br />
Instant cash wins<br />
Instant cash wins will have players winning <strong>of</strong>ten<br />
in Greenback Attack Slots. Available as S AVP ® and<br />
REELdepth games, these 5-reel, 30-payline themes<br />
have Easy Bet wagering in 30-, 90- or 150-credit<br />
max bets. Bright reel lighting initiates a Free<br />
Games frenzy and awards players actual dollar<br />
amounts ($1 and up to $20) shown on the reels.<br />
During bonus play, if the Mystery Bill feature is<br />
triggered, flying dollars appear in the top box, unveiling<br />
to the lucky player an additional $100 prize. Base game<br />
Thunderbolt 7s plays similar to Sizzling 7 ® Slots and is<br />
available at release. Base game Safari Flowers is a beautiful and<br />
rewarding theme with 2X, 3X, 4X and 5X multipliers.<br />
A bonanza <strong>of</strong> quick hit progressives<br />
Jackpot Bonanza Slots are three-level, standalone progressives built with<br />
special, multi-colored reel lighting and quick hit progressive-action.<br />
Bonus play is emphasized using a reel anticipation feature. Any<br />
time a bonus symbols appears on the reel, the entire reel area<br />
turns the color <strong>of</strong> the symbol, and the player wins the colorcoded<br />
progressive. When three wilds land, the player wins all<br />
three progressives and the reel area is illuminated with all three<br />
tier colors. A lit reel will remain lit until all reels brighten, or the<br />
Free Games feature ends. If all reels brighten, the player moves up to the next<br />
progressive tier. Two base games, Sunflower 7s and Super Diamonds <br />
Slots, <strong>of</strong>fer 2X on Free Games and progressive awards, with a max bet<br />
paying 4X on all base pays. All Jackpot Bonanza games are available as<br />
REELdepth and S AVP ® buy-a-pay games with Easy Bet wagering.<br />
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32<br />
Play multiple games at once<br />
Guaranteed money-makers, Wolf Run ® MultiPLAY and<br />
Cleopatra ® MultiPLAY Video Slots are currently performing<br />
well above floor averages. With MultiPLAY, players have the<br />
option <strong>of</strong> playing their favorite game up to<br />
four times, simultaneously, with different<br />
out<strong>com</strong>es on the same machine. As players<br />
wager higher, they can choose to play<br />
one, two, three or up to four different<br />
games – each plays independently from<br />
the other. MultiPLAY games <strong>com</strong>plement new<br />
widescreen models, the G20 upright and the G22 slant. Each<br />
individual game screen has been ergonomically tested to<br />
reduce eye-strain, unlike similar games in the field.<br />
243 ways to win<br />
Players buy reel positions rather than the standard<br />
line pattern, and are <strong>of</strong>fered up to 243 ways to win.<br />
Ways to win are determined by multiplying the<br />
number <strong>of</strong> visible reel positions in each column. A set<br />
amount <strong>of</strong> credits covers all ways and players may bet<br />
on some or all <strong>of</strong> the possibilities. Players may cover all<br />
ways multiple times, and winning <strong>com</strong>binations consist<br />
<strong>of</strong> matching symbols on at least three adjacent reels<br />
starting with the left reel and reading to the right.<br />
More than 243 ways to win<br />
MultiWayXtra ® games play similar to MultiWay ® games<br />
with more ways to win – up to 720, 1,024 or 3,125 ways.<br />
Themes like Fire Horse and Fire Opals ® feature an<br />
innovative hexagonal reel area proven to draw players’<br />
interest, and have highly volatile Free Games bonuses.<br />
Bigger wins with two symbols in one position<br />
These games are star performers on Product Performance<br />
testing. Split Symbols ® games like Twin Win ® feature two<br />
symbols in one position for bigger wins. Players love Noah’s<br />
Ark ® and Cats Video Slots, that enable up to ten symbol wins<br />
when symbols split. The Free Games feature in Cats and<br />
Noah’s Ark ® <strong>of</strong>fers a 281% average return-on-bet per free spin.
A new dimension in nudge & Haywire ® pays<br />
The classic nudge and Haywire ® features found in<br />
traditional spinning reel games are now powered by AVP ®<br />
and REELdepth . Super Hyper Pays is a family <strong>of</strong><br />
3-reel, 20-payline slots with high hit frequency,<br />
Haywire ® power and reel-nudging culprits<br />
(hawks and crickets) that can pay up to 10X<br />
winning <strong>com</strong>binations. In the Silver Hawk <br />
REELdepth base game, a 3-D hawk flies<br />
down from the top box and makes the reels go<br />
Haywire ® before flying out at the player. In the<br />
Lucky Crickets base game, a 3-D cricket hops out<br />
from the reel glass and onto the middle reel nudging it<br />
upward for big wins.<br />
Win again and again<br />
Tumbling Reels ® games engage<br />
players with dropping symbol patterns<br />
that will have them winning again and<br />
again. Symbols that are part <strong>of</strong> winning<br />
<strong>com</strong>binations disappear and new symbols<br />
drop in sequence to fill in the empty positions.<br />
Popular games are Da Vinci Diamonds ® , Rembrandt<br />
Riches ® Video Slots, and Connected Lines game,<br />
Michelangelo Video Slots.<br />
Three-level colored progressives<br />
Sure to be a quick hit with players, Ultimate Sevens Slots<br />
are three-level, standalone progressives built with special, multicolored<br />
reel lighting and quick hit progressive<br />
action. When three 7s <strong>of</strong> a single color land on<br />
a payline, the entire reel area turns the color <strong>of</strong><br />
the symbol, and the player wins the color-coded<br />
progressive. When three wilds land, the player<br />
wins all three progressives and the reel area is<br />
illuminated with all three colors – red, blue and<br />
yellow. Two base games, Pharaoh’s 7s and Sunshine 7s Slots,<br />
<strong>of</strong>fer entertaining play for the in-demand, 10-credit spinning<br />
reel market.<br />
JULY2009 SLOTLINE<br />
33
34<br />
SLOTLINE September2009<br />
REELdepth <br />
The Magic Butterfly REELdepth - exclusive slot has<br />
a unique, Extra Wild feature where 3-D butterflies fly<br />
around the 3X5 reel interface, turning reel symbols into<br />
wilds when they land on them.<br />
is thriving.<br />
Is your casino on board?<br />
“The future looks impeccably<br />
bright for REELdepth , said<br />
Ryan Griffin, product manager<br />
for Core Products. “<strong>IGT</strong> is<br />
dedicating a large portion <strong>of</strong> our<br />
efforts to REELdepth -exclusive<br />
development – new math,<br />
amazing 3-D special effects, and<br />
awesome graphics packages –<br />
the whole nine yards.”<br />
One year after release, REELdepth games are<br />
performing strong in the marketplace. Mechanicalreel<br />
players feel <strong>com</strong>fortable with the virtual reel<br />
experience because it looks, sounds, and feels like<br />
the real deal. When the brand was first introduced,<br />
REELdepth multi-games provided players with neverbefore-seen<br />
reel flexibility and the power to change<br />
between 3-reel, 4-reel, and 5-reel spinning reel<br />
themes to video slot play on the same machine. MLD ®<br />
machine sales continue to grow month after month<br />
because <strong>of</strong> popularity with players. Every slot floor<br />
needs REELdepth themes today.
Industry’s only 4x4 spinning-reel interface<br />
Glitter & Gold REELdepth -exclusive Slots<br />
This 5-reel, 50-payline beauty showcases the<br />
industry’s first 4X4 spinning reel configuration<br />
<strong>com</strong>prised <strong>of</strong> all stacked symbols. Stacked symbols<br />
can land on all four reels creating a Blackout feature<br />
that jumps out in 3-D as one big rectangle. Quick-hit,<br />
three-level progressives.<br />
Start-up amounts increase instantly as players<br />
increase wagers. Stacks <strong>of</strong> 3-D gold symbols award<br />
the progressive amounts – one stack wins the Mini<br />
award, two stacks win the Major award, and three<br />
stacks win the Mega award.<br />
A treasure chest <strong>of</strong> multipliers<br />
Pirate Bay Slots<br />
Skull and cross bone flags float above the reels, pirates<br />
cackle, and a fight to the death is waged on the top<br />
LCD. During the Pirate Bay Free Games bonus, each<br />
spin is multiplied by a predetermined multiplier, which<br />
is displayed in the top LCD and interface. A truly one<strong>of</strong>-a-kind<br />
game, Pirate Bay lets the player decide his<br />
Free Games volatility. Multiplier ranges are different for<br />
each selection. The higher the amount <strong>of</strong> Free Games<br />
selected, the lower the multiplier amount. If the player<br />
chooses less Free Games, a bigger multiplier amount<br />
is awarded. In the REELdepth version, players use the<br />
main screen to pick their Free Games feature. Pirate<br />
Bay is also available as a S AVP ® game.<br />
JULY2009 SLOTLINE<br />
A gust <strong>of</strong> player appeal<br />
7s Storm REELdepth -exclusive Slots<br />
What makes this REELdepth -exclusive game<br />
one-<strong>of</strong>-a-kind is the selective color replacement<br />
feature. Composed <strong>of</strong> five different colored 7<br />
symbols, each reel has a probability <strong>of</strong> turning all<br />
7 symbols on the reel one <strong>of</strong> five colors with each<br />
spin. Three-dimensional lightning bolts and storm<br />
clouds race around the interface and storm sounds<br />
echo throughout game play. The dynamic buttons<br />
also display a thunder and lightning storm while<br />
the reel interface changes color on every spin.<br />
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SLOTLINE JULY2009<br />
Big wild wins await players<br />
Big 7 Slots<br />
Extra large Big 7 symbols are equal to the<br />
size <strong>of</strong> three Stacked Wilds ® , and are wild for all<br />
7 symbols during game play. Non-traditional by<br />
appearance, the symbols animate in 3-D and pop<br />
out to accentuate the win. When oversized Big<br />
7 symbols land, they turn the reel bright red<br />
leaving the unlit reels to spin slower than usual for<br />
anticipation. A popular configuration, this 4-reel,<br />
25-payline game performs best when set-up as a<br />
penny theme using the instant progressive meter<br />
option in the top box LCD.<br />
Watch credits take<br />
flight with 3-D<br />
Lucky Dragonfly REELdepth Slots<br />
Similar to the Magic Butterfly theme, Extra<br />
Wild dragonflies flit around the reel area in 3-D<br />
during the Free Games bonus. Symbols turn into<br />
wilds when dragonflies land on them. Designed<br />
to drive coin-in, the Extra Wild and Free Games<br />
features can only be triggered with a max bet. The<br />
Free Games bonus awards up to 40X the initial<br />
bet. Lucky Dragonfly REELdepth -exclusive Slots<br />
are buy-a-pay games with 30 paylines.<br />
Free Games and locking<br />
stacks play well together<br />
Red Hot Cherry Free Games Slots<br />
In the REELdepth version, reels ignite,<br />
cherries burst into flames, and symbols pop <strong>of</strong>f<br />
the reels from fire-blazed backgrounds. Red Hot<br />
Cherry Free Games Slots have a unique locking<br />
stack feature and Free Games bonus that play <strong>of</strong>f<br />
one another. In the locking stack feature, Red Hot<br />
Cherry symbols can lock reels two or three while<br />
the remaining unlocked reels spin. The player can<br />
also win more Free Games when he hits three<br />
bonus symbols on the unlocked reels. This theme<br />
is also available on the S AVP ® model.
Give your players what they want.<br />
The real <strong>Wheel</strong>. The real deal.<br />
“I always look for <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ® .” “It’s my favorite game.” “It’s the only game I play.”<br />
Real quotes from real players. You’re not going to get that kind <strong>of</strong> product endorsement from<br />
any other slot game. No other game has the power <strong>of</strong> the <strong>Wheel</strong> to make players<br />
happy and drive performance on your floor.<br />
Don’t accept imitations. Get more <strong>Wheel</strong> excitement on your floor today.<br />
Get with your Account Executive and learn how to drive more <strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong> ®<br />
ROI on your floor.<br />
Contact your Account Executive today.<br />
702.669.7777<br />
www.<strong>IGT</strong>.<strong>com</strong><br />
©2009 <strong>IGT</strong>. All rights reserved.<br />
MegaJackpots is a trademark or registered trademark <strong>of</strong> <strong>IGT</strong> in the US<br />
and/or other countries.“<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” is a registered trademark <strong>of</strong><br />
Califon Productions, Inc. “<strong>Wheel</strong> <strong>of</strong> <strong>Fortune</strong>” ©2009 Califon Productions, Inc.<br />
All rights reserved.<br />
MEGA FUN<br />
MEGA FUN<br />
37
38<br />
SLOTLINE September2009<br />
Turn web traffic<br />
into casino traffic<br />
VideoPoker.<strong>com</strong> gives insight and control<br />
Who doesn’t see the value in<br />
a test drive? Or a free sample?<br />
Trying something before you buy<br />
it is just good sense. Informed<br />
decisions are powerful decisions.<br />
Just as you take a spin around the<br />
block when shopping for a new car<br />
or sample that dollop <strong>of</strong> ice cream<br />
when considering a departure from<br />
good ol’ vanilla – you should try a<br />
game before you buy it. That’s the<br />
whole idea behind our new “Try<br />
Before You Buy” promotion.<br />
Test drive our games<br />
We’ve teamed up with<br />
VideoPoker.<strong>com</strong> – the premier<br />
online video poker site for casino<br />
pr<strong>of</strong>essionals – and turned it into<br />
the only place to play <strong>IGT</strong> video<br />
poker games. Now you can play<br />
our games online before you<br />
place an order. This includes<br />
popular recent releases like Good<br />
Times Pay Poker and Big Times<br />
Draw Poker ® , and even muchanticipated<br />
new games such as<br />
Quick Quads Poker ® and Ultimate<br />
X Poker.<br />
Drive traffic to your casino<br />
Your players can also try<br />
games before they play them in<br />
your casino. Action <strong>Gaming</strong> can<br />
provide playable versions <strong>of</strong> the<br />
new games you decide to buy for<br />
your players to play online – giving<br />
them a great new reason to visit<br />
your web site and property.<br />
During this promotion,<br />
VideoPoker.<strong>com</strong> will provide you<br />
with a free, playable version <strong>of</strong><br />
your recently purchased video<br />
poker games to <strong>of</strong>fer to your<br />
players club members. The online<br />
games will be customized with<br />
the specific game families and<br />
paytables you pick, giving your<br />
players the true look and feel<br />
<strong>of</strong> the game on your floor. Your<br />
video poker players will love the<br />
opportunity to play and learn<br />
for free.<br />
How can we help?<br />
VideoPoker.<strong>com</strong> will build,<br />
host and maintain the game web<br />
page to look and feel exactly like<br />
your web site. Your customers<br />
will have no doubt where they<br />
are when they take advantage <strong>of</strong><br />
this exciting free game play. They<br />
provide a dynamic link to the game<br />
page for use on your web site<br />
and in e-mail <strong>com</strong>munications, so<br />
no downloading is needed. And<br />
because visitors will be spending an<br />
extended amount <strong>of</strong> time on your<br />
game web page, we can add other<br />
promotional <strong>of</strong>fers or art elements<br />
<strong>of</strong> your choice.<br />
Recent promotions we’ve done<br />
with casinos have shown us players<br />
are enthusiastic and responsive to<br />
e-mail and links on sites promoting<br />
new features. Chances are high<br />
that people will visit your page and<br />
interact with your brand long after<br />
the initial promotion. You’ll know<br />
first-hand how your customers<br />
From their home...<br />
to your house<br />
are responding because we will<br />
send you reports and statistics<br />
highlighting web site traffic and<br />
analytics on your game page.<br />
Start today<br />
Qualifying for this special,<br />
no-cost promotion is easy: visit<br />
VideoPoker.<strong>com</strong>/Try today. If you<br />
see a game you like, contact your<br />
<strong>IGT</strong> Account Executive or Video<br />
Poker Product Specialist to place an<br />
order. It all starts with your purchase<br />
<strong>of</strong> an Action <strong>Gaming</strong> video poker<br />
game. Upon installation, tell us how<br />
you want the online game to be<br />
configured and we will create your<br />
game page. Drive traffic to your site<br />
with an e-mail to your players<br />
club members announcing this<br />
special page.<br />
For more information, please<br />
contact Mike Fields at<br />
Mike.Fields@Action<strong>Gaming</strong>.<strong>com</strong>.
Coming Soon<br />
<strong>Wheel</strong> Poker Deluxe <br />
Players will enjoy pure poker fun with multi-hand<br />
play and the choice <strong>of</strong> seven proven, popular themes.<br />
And a spinning wheel is always a crowd-pleaser –<br />
whether it’s video slots or video poker. Excitement<br />
runs high as players wager a sixth credit on any and<br />
all active hands to qualify for an equal number <strong>of</strong><br />
chances at the <strong>Wheel</strong> Poker ® bonus. The bonus is<br />
initiated with a dealt 3-<strong>of</strong>-a-kind, straight or full house.<br />
Players are awarded “starting hands” in a multihand<br />
(up to 100) bonus round. Wins are evaluated<br />
and awarded based on corresponding bonus round<br />
paytables. Players will cash in on this new hybrid.<br />
Triple Play Five Play ® Ten Play Draw<br />
Poker With Dream Card <br />
This game is enhanced with Dream Card – the<br />
newest buy-a-pay feature to hit poker. Players can<br />
increase chances <strong>of</strong> winning a Dream Card by placing<br />
a side bet <strong>of</strong> 5 credits per hand. If the extra wager is<br />
placed and the feature awards it, optimal autohold<br />
strategy is employed to pick the perfect card to<br />
<strong>com</strong>plete the dealt hand. Players will be given the card<br />
that yields the highest expected return. In other words,<br />
players can count on a 4-<strong>of</strong>-a-kind in place <strong>of</strong> the 3-<strong>of</strong>a-kind<br />
on the deal. Stay tuned – the Dream Card is<br />
a drop-in feature that will soon be available for other<br />
popular themes.<br />
Triple Spin Poker AVP ®<br />
September2009 SLOTLINE<br />
Spin Poker is one <strong>of</strong> the most popular and<br />
enduring video poker games <strong>of</strong> all time. We’re<br />
improving that record and giving the player more to<br />
love – three times more, to be precise. Triple Spin<br />
Poker features three games on the same screen.<br />
That translates into three times the action and three<br />
times the excitement now possible through the power<br />
<strong>of</strong> AVP ® .<br />
39
SLOTLINE September2009<br />
A working partnership with<br />
Systems Account Management<br />
Keith Brewer is the<br />
binding that keeps the<br />
<strong>IGT</strong> – San Pablo Lytton<br />
partnership strong.<br />
Going beyond what’s expected<br />
Service with a smile. And listening<br />
skills. And problem solving skills. And<br />
perseverance. At <strong>IGT</strong>, our Network<br />
Systems account managers not only<br />
<strong>com</strong>e with a good attitude, but they<br />
have a passion for saving your casino<br />
time, money and headaches.<br />
The entire San Pablo Lytton Casino<br />
management team is beyond satisfied<br />
with its <strong>IGT</strong> account management<br />
service. Its managers and directors are<br />
downright thrilled with their experience<br />
with <strong>IGT</strong>, and it’s because <strong>of</strong> people like<br />
Keith Brewer.<br />
San Pablo Lytton General Manager<br />
Kathi Hammel; Director <strong>of</strong> <strong>Gaming</strong><br />
Machines Saeed Tavassoli; Director<br />
<strong>of</strong> Information Systems Jeff Arnold;<br />
Director <strong>of</strong> Marketing Bill Vincent; and<br />
Marketing Manager Erin Anthony sang<br />
their praises and told us what casino<br />
life is like with an attentive and effective<br />
<strong>IGT</strong> liaison.<br />
“The tribe has empowered our<br />
management team to partner with<br />
<strong>IGT</strong>,” they said. And Keith Brewer is<br />
the binding that keeps the partnership<br />
strong. “He has the whole package –<br />
easy to work with, good people skills<br />
and he’s fun.”<br />
Investment is an operative word<br />
when it <strong>com</strong>es to any effective<br />
relationship. If a customer invests its<br />
money and confidence in <strong>IGT</strong>, we<br />
invest everything we’ve got. Brewer’s<br />
investment in a customer is unwavering,<br />
and “going the extra mile” is an<br />
understatement for him.<br />
“He had an interest in the<br />
casino and our success,” San Pablo<br />
management said. “He has a good<br />
sense <strong>of</strong> urgency, follow-through and<br />
persistence. He took things as far as he<br />
could – and then a step further.”<br />
That extra step, pushing beyond<br />
what’s expected, means better results for<br />
a casino. For San Pablo, Brewer identified<br />
issues and resources in “no time,” saving<br />
time and money. If an issue happened<br />
with the Xtra Credit ® bonus, he made<br />
sure an <strong>IGT</strong> resource arrived at the<br />
property within hours.<br />
“He understood our business,” San<br />
Pablo management said. “He was also<br />
great in connecting with the right person<br />
to help us solve our problems. Last<br />
October, our customers would put cards<br />
in about 20 percent <strong>of</strong> our machines and<br />
couldn’t access Xtra Credit ® . In less than<br />
24 hours, he had a technician on<br />
property to research this. They reviewed<br />
logs at <strong>IGT</strong>, and even before the<br />
technician solved it, he already knew<br />
what was wrong.”<br />
Brewer’s customer service philosophy<br />
is fairly simple. “I treat our customers<br />
as I would want to be treated as the<br />
customer,” he said. This golden rule<br />
proved to be paramount in an effective<br />
relationship with San Pablo.<br />
“I try to understand that a customer’s<br />
interactions with <strong>IGT</strong> are dynamic, always<br />
changing,” Brewer said. “I needed to<br />
be sure they could count on a consistent<br />
and reliable point <strong>of</strong> contact within <strong>IGT</strong> to<br />
represent their concerns accurately and<br />
to help find resolutions and answers.”<br />
Brewer’s and the San Pablo<br />
management team’s sentiments align –<br />
this partnership is symbiotic. As Brewer<br />
puts it, they don’t have a traditional<br />
vendor/customer relationship. <strong>IGT</strong><br />
and San Pablo have a partnership – a<br />
partnership that positively impacts<br />
both parties.
Make it stick<br />
sbX Media Manager gets your message across<br />
sbX Media Manager lets you schedule, prioritize<br />
and deliver targeted messages and services.<br />
It’s said that the average American is exposed<br />
to more than 3,000 advertising messages per day.<br />
That much sensory input can be numbing. Delivery<br />
<strong>of</strong> meaningful, personalized <strong>com</strong>munications to your<br />
players is more important than ever and the<br />
award-winning sbX Media Manager makes it all<br />
possible – today.<br />
Imagine your player ordering a beverage right at<br />
the game from the Service Window. Media Manager<br />
allows you to schedule, prioritize and deliver these<br />
types <strong>of</strong> targeted messages and services from one<br />
easy-to-use interface.<br />
“sbX Media Manager is the perfect tool for<br />
managing and deploying <strong>com</strong>munications to your floor<br />
while simultaneously building player loyalty,” said<br />
Javier Saenz, vice president <strong>of</strong> Network Systems. “It<br />
creates convenience for the player and efficiencies for<br />
the operator.”<br />
With Media Manager, the days <strong>of</strong> manually<br />
uploading content to each secondary media display on<br />
your property are over. Create and send messages to<br />
players on the game screen via the Service Window or<br />
at the game via sb NexGen ® displays. Deliver messages<br />
based on tier, session play, date or other parameters <strong>of</strong><br />
your choice.<br />
Media Manager’s intuitive user-interface makes<br />
managing content easy. Property messaging can be as<br />
generic or personalized as you choose. Media Display<br />
templates <strong>com</strong>bine plug-ins (the business logic for a<br />
given service) and skins (graphic elements) for delivery<br />
on server-based media devices like the Service Window<br />
September2009 SLOTLINE<br />
and sb NexGen ® displays. Content for Media Manager<br />
can be created by <strong>IGT</strong>, a third-party or your employees.<br />
As an integrated but modular solution, sbX <br />
Media Manager <strong>com</strong>municates via <strong>Gaming</strong> Standards<br />
Association (GSA) Game-to-System (G2S) and System-to-<br />
System (S2S) open protocols. It interfaces with any G2S<br />
machines on your floor and any S2S casino management<br />
system. And <strong>IGT</strong>’s new line <strong>of</strong> AVP ® -powered video,<br />
spinning reel and MLD ® models are Service Windowready,<br />
requiring no additional proprietary hardware.<br />
You can’t afford to let your message get lost in the<br />
crowd. sbX Media Manager allows you to effectively<br />
shape your players’ experiences via customized<br />
<strong>com</strong>munication, all from a single system.<br />
sbX Media Manager drives the Service Window,<br />
delivering exciting content to your players.<br />
Real and ready to deliver<br />
The award-winning Service Window is <strong>IGT</strong>’s<br />
next innovation in player <strong>com</strong>munication. It’s<br />
here and ready to give your players easy access<br />
to their account information and deliver branded<br />
promotions right in the game screen. sbX Media<br />
Manager drives the Service Window where you<br />
can deliver bonuses and player information<br />
using <strong>IGT</strong> Advantage ® Patron Management and<br />
Advantage Bonusing ® . With <strong>IGT</strong>’s Service Window,<br />
no secondary displays or proprietary hardware<br />
solutions are needed, and <strong>IGT</strong> AVP ® games are<br />
Service Window-ready. Enhance the player<br />
experience. <strong>IGT</strong> Advantage ® is optimized for<br />
use with sbX , setting you in the Right direction.<br />
Contact your <strong>IGT</strong> Account Executive for more<br />
information on how you can have the Service<br />
Window today.<br />
41
there are more benefits <strong>of</strong> the system,<br />
including sbX Media Manager, sbX <br />
Service Window and the integration <strong>of</strong><br />
Advantage Bonusing ® .<br />
The sbX Service Window is a<br />
feature <strong>of</strong> modern AVP ® and G2Sready<br />
machines, eliminating the need<br />
for secondary displays and additional<br />
proprietary hardware. sbX Media<br />
Manager enables instant delivery <strong>of</strong><br />
fresh, customized branded messages<br />
to players on the game screen via the<br />
Service Window or at the game via sb<br />
NexGen ® displays. (Learn more about<br />
sbX Media Manager on page 41.)<br />
sbX 3.2 and <strong>IGT</strong> Advantage ® 8.2<br />
field trials at Monte Carlo, with<br />
sbX Service Window<br />
In July, <strong>IGT</strong> installed sbX at Monte<br />
Carlo Resort & Casino in Las Vegas as<br />
the Nevada field trial, culminating with<br />
initial installation at ARIA at CityCenter.<br />
This first-<strong>of</strong>-its-kind installation includes<br />
sbX Floor Manager and sbX Media<br />
Manager, featuring the award-winning<br />
Service Window. This field trial<br />
represents the first deployment <strong>of</strong> the<br />
sbX Service Window.<br />
“The Service Window represents<br />
a shift away from secondary displays<br />
and presents a powerful mechanism for<br />
delivering <strong>com</strong>pelling applications that<br />
will enhance the player experience,”<br />
said Saenz. “<strong>IGT</strong> continues to be at<br />
the forefront <strong>of</strong> this technology and<br />
demonstrate our leadership and<br />
progress by bringing for-sale serverbased<br />
products to market.” This<br />
installation also features the broadest<br />
mix <strong>of</strong> <strong>IGT</strong> AVP ® machines to date<br />
connected to sbX .<br />
ARIA at CityCenter – the first full<br />
G2S floor-wide implementation <strong>of</strong><br />
its kind<br />
The first floor-wide server-based<br />
casino will soon be<strong>com</strong>e a reality.<br />
ARIA’s floor will showcase <strong>IGT</strong>’s<br />
award-winning Service Window,<br />
powered by sbX Media Manager, for<br />
delivery <strong>of</strong> traditional player tracking<br />
functions and Advantage Bonusing ®<br />
celebrations on the game screen and<br />
in digital top box displays. sbX <br />
Floor Manager will enable real-time<br />
remote download and configuration <strong>of</strong><br />
game themes.<br />
<strong>IGT</strong> has provided the industry<br />
access to its Service Window<br />
specifications for inclusion in any<br />
game. Interoperability at the game<br />
and system levels represents a<br />
revolutionary step in the gaming<br />
industry. Games from various<br />
manufacturers will leverage the<br />
<strong>com</strong>mon G2S protocol to ensure<br />
seamless interoperability. In addition,<br />
with an <strong>IGT</strong> SMIBless floor, the<br />
technology and architecture <strong>of</strong> ARIA’S<br />
September 2008<br />
November 2008<br />
March 2009<br />
May 2009<br />
July 2009<br />
December 2009<br />
September2009 SLOTLINE<br />
The path to progress<br />
NGCB approves sbX Floor<br />
Manager – First G2S game<br />
management solution<br />
<strong>IGT</strong> Global Technology &<br />
Interoperability Center opens<br />
Reno, NV<br />
sbX Tier One<br />
debuts at G2E<br />
casino will be more efficient<br />
as no additional hardware is<br />
needed in <strong>IGT</strong>’s AVP ® machines.<br />
Progress will not stop<br />
there. <strong>IGT</strong> will continue leading<br />
the industry through change<br />
with smart solutions for its<br />
customers, now and in the<br />
future. <strong>IGT</strong>’s vision in The Power<br />
<strong>of</strong> Open will continue to drive<br />
industry innovation and practical<br />
solutions in bringing new<br />
technologies to market.<br />
Ameristar – First Tier One pilot<br />
St. Charles, MO<br />
Barona – Second Tier One pilot<br />
San Diego, CA<br />
Imperial Palace – First Tier One<br />
Agreement<br />
Biloxi, MS<br />
Monte Carlo – sbX /<strong>IGT</strong> Advantage ®<br />
field trial with Service Window<br />
Las Vegas, NV<br />
Anticipated opening <strong>of</strong> ARIA at<br />
CityCenter, Las Vegas, NV –<br />
First floor-wide server-based<br />
implementation <strong>of</strong> its kind<br />
43
42<br />
SLOTLINE September2009<br />
Can’t stop progress<br />
The road to open is now paved with<br />
the first GSA-<strong>com</strong>pliant system<br />
<strong>IGT</strong> stands strongly <strong>com</strong>mitted<br />
to The Power <strong>of</strong> Open. And it shows.<br />
Server-based gaming is here and a<br />
reality. Here’s a look at <strong>IGT</strong>’s progress<br />
on sbX , the Experience Management<br />
solution from <strong>IGT</strong>, that implements<br />
<strong>Gaming</strong> Standards Association (GSA)<br />
open Game-to-System (G2S) and<br />
System-to-System (S2S) protocols<br />
for server-based gaming – and the<br />
milestones achieved.<br />
sbX Tier One package<br />
It’s go time!<br />
sbX Floor Manager, the industry’s<br />
first G2S game management solution,<br />
received approval by the Nevada<br />
<strong>Gaming</strong> Control Board in September<br />
2008. Following this milestone, <strong>IGT</strong><br />
delivered the game-changing sbX Tier One package. The package<br />
<strong>com</strong>bines sbX Floor Manager with<br />
the flexibility <strong>of</strong> <strong>IGT</strong>’s AVP ® models<br />
and access to the <strong>IGT</strong> game library.<br />
sbX Floor Manager revolutionizes the<br />
game theme conversion process by<br />
allowing you to change and configure<br />
games in real time, driving player<br />
loyalty and decreasing associated<br />
operational costs.<br />
This package is an all-inclusive,<br />
low-risk, lease-based bundle that<br />
<strong>com</strong>es with consultation from <strong>IGT</strong><br />
Pr<strong>of</strong>essional Services. The <strong>IGT</strong> game<br />
library is the industry’s largest GSA<strong>com</strong>pliant<br />
library. New themes are<br />
added to the game library each month<br />
and delivered as part <strong>of</strong> the package.<br />
First sbX Tier One package pilot<br />
installation at Ameristar<br />
In mid-March, this pilot at<br />
Ameristar in St. Charles, MO<br />
launched as a prelude to <strong>com</strong>mercial<br />
installations. <strong>IGT</strong> <strong>com</strong>pleted testing<br />
and validation <strong>of</strong> the entire order and<br />
installation process for the industry’s<br />
first G2S game management solution.<br />
sbX Floor Manager is live on 86<br />
AVP ® machines, including 40 G20<br />
machines, 10 AVP ® TrimLine machines<br />
and 36 MLD ® machines, featuring<br />
<strong>IGT</strong>’s patented Multi-Layer Display ®<br />
technology on REELdepth games.<br />
“This is pro<strong>of</strong> that <strong>IGT</strong> is leading<br />
the industry in bringing server-based<br />
gaming to market,” said Javier Saenz,<br />
vice president <strong>of</strong> Network Systems.<br />
“No other manufacturer has reached<br />
this level <strong>of</strong> success.”<br />
“<strong>IGT</strong> continues to<br />
be at the forefront<br />
<strong>of</strong> this technology<br />
and demonstrate<br />
our leadership and<br />
progress by bringing<br />
for-sale server-based<br />
products to market.”<br />
– Javier Saenz<br />
Vice President <strong>of</strong><br />
Network Systems<br />
Second sbX Tier One pilot live<br />
at Barona<br />
In May, <strong>IGT</strong> continued to validate<br />
the order and installation process,<br />
and also gained valuable customer<br />
feedback on the industry’s first G2S<br />
game management solution. “We look<br />
to this evolution <strong>of</strong> the server-based<br />
gaming solution as another step in<br />
our continued testing partnership<br />
with <strong>IGT</strong>,” said Chuck Hickey, vice<br />
president <strong>of</strong> slot operations at Barona<br />
in San Diego, CA. “We hope that the<br />
operational and regulatory input we<br />
have shared with <strong>IGT</strong> is as valuable<br />
to them as the chance to be on the<br />
forefront <strong>of</strong> this long-awaited next<br />
phase <strong>of</strong> the gaming floor <strong>of</strong> the future<br />
has been to us.”<br />
As part <strong>of</strong> the Tier One package,<br />
sbX Floor Manager is live on 49<br />
machines at Barona, including 29<br />
AVP ® TrimLine machines, 10 G MLD ®<br />
machines and 10 S MLD ® machines.<br />
First <strong>com</strong>mercial agreement <strong>of</strong><br />
sbX Tier One at Imperial Palace<br />
In May, <strong>IGT</strong> obtained a signed<br />
contract to install sbX Tier One at<br />
Imperial Palace Casino Resort & Spa<br />
in Biloxi, MS. This includes sbX Floor<br />
Manager, with access to over 100<br />
themes in <strong>IGT</strong>’s game library.<br />
“All <strong>of</strong> our server-based gaming<br />
initiatives have culminated in <strong>IGT</strong><br />
being the first manufacturer to bring<br />
a G2S game management solution to<br />
market. This is an historic achievement<br />
for <strong>IGT</strong>, and for the gaming industry,”<br />
said Saenz. “Our message to the<br />
industry is that server-based solutions<br />
are available today. We are pleased<br />
that IP Biloxi has taken this important<br />
step, and we are excited about the<br />
progress our team has made to make<br />
this a reality.”<br />
sbX is the real deal for the<br />
hybrid floor<br />
As demonstrated at pilot locations,<br />
sbX Floor Manager works alongside<br />
existing casino management systems<br />
to provide a partial floor server-based<br />
game management solution. Now,
44<br />
SLOTLINE September2009<br />
What’s new<br />
in the <strong>IGT</strong><br />
Advantage ®<br />
world<br />
Good things are<br />
<strong>com</strong>ing your way<br />
<strong>IGT</strong> Advantage ® 8.2 –<br />
Convergence is here<br />
This is the version <strong>of</strong> <strong>IGT</strong><br />
Advantage ® that delivers more <strong>of</strong><br />
what you want. With this release, <strong>IGT</strong><br />
Advantage ® implements <strong>Gaming</strong><br />
Standards Association (GSA) open<br />
protocols and integrates with the sbX system. This gives you a seamless<br />
experience when you use sbX Floor<br />
Manager to change games and<br />
denominations, and it’s all recorded<br />
in Machine Accounting without<br />
any dual entry. And when you use<br />
Patron Management and Advantage<br />
Bonusing ® with sbX Media Manager,<br />
you can deliver traditional player<br />
tracking and bonuses in the Service<br />
Window. The <strong>IGT</strong> Advantage ® system<br />
is now optimized to <strong>com</strong>plement your<br />
planning for sbX , allowing you to<br />
continue on your transition path to the<br />
future. Good things are <strong>com</strong>ing<br />
your way.<br />
Here are other important new<br />
features you’ve asked for:<br />
Advantage Bonusing ®<br />
• Player ranking messages – Shows<br />
a given player’s ranking on the<br />
NexGen ® or sb NexGen ® display.<br />
® • Funded Celebration Prizes –<br />
Winners <strong>of</strong> a Carded Lucky Coin jackpot receive a fixed amount<br />
or percentage <strong>of</strong> the bonus pool,<br />
while the remaining Celebration<br />
Prizes ® are equally divided among<br />
eligible players, or a configured<br />
minimum is awarded and the total<br />
deducted from the bonus pool.<br />
Cage & Table Accounting<br />
• Enhanced security – Stronger user<br />
and password requirements <strong>com</strong>ply<br />
with new Nevada Internal Control<br />
Standards.<br />
Machine Accounting<br />
• W2-G key-<strong>of</strong>f accrual – Allows for<br />
W2-G key-<strong>of</strong>f where the EGM can<br />
key <strong>of</strong>f to the credit meter. The<br />
patron’s account allows for W2-G<br />
accrual key-<strong>of</strong>f for the EGM.
Patron Management<br />
• Compatible with SMIBless<br />
floor and sbX Service<br />
Window – Carded sessions and<br />
uncarded sessions function in a<br />
SMIBless Game-to-System (G2S)<br />
environment and PIN validation,<br />
Xtra Credit ® activation and<br />
PointPlay ® conversion take place in<br />
the sbX Service Window.<br />
• Password security – Configure<br />
passwords to meet <strong>com</strong>plexity<br />
requirements, set passwords so<br />
they cannot be reused for a period<br />
<strong>of</strong> time, and lock out passwords<br />
after a number <strong>of</strong> failed attempts.<br />
• Bingo/poker interface<br />
enhancements – Interfaces with<br />
certain third-party bingo and poker<br />
management systems. Supported<br />
functionality includes incorporating<br />
poker play into a player’s gaming<br />
pr<strong>of</strong>ile and redeeming player<br />
points for bingo cards.<br />
EZ Pay ® Ticketing<br />
• Game-to-System (G2S)<br />
Ticketing – Offers multiple <strong>of</strong>fline<br />
ticketing in most markets.<br />
• Promo Tickets – Now available –<br />
promo tickets on the <strong>IGT</strong><br />
Advantage ® system, enhancing<br />
casino marketing promotions.<br />
Log on to <strong>IGT</strong>.<strong>com</strong> for version<br />
release documentation<br />
The Systems Self-Service Center<br />
is your 24/7 online warehouse. To<br />
learn more about what’s new in<br />
each major version release, use<br />
your <strong>IGT</strong>.<strong>com</strong> Member Account<br />
to log on and access a library <strong>of</strong><br />
valuable product documentation.<br />
September2009 SLOTLINE<br />
Batch importing <strong>of</strong><br />
Xtra Credit ®<br />
For customers with both <strong>IGT</strong><br />
Advantage ® and <strong>IGT</strong> Mariposa ®<br />
We put your feedback to work. <strong>IGT</strong> Advantage ®<br />
Offer Loader is a new utility that gives you the<br />
power to batch import both Xtra Credit ® and<br />
coupon marketing <strong>of</strong>fers created in the <strong>IGT</strong><br />
Mariposa ® Campaign Management System into<br />
<strong>IGT</strong> Advantage ® Patron Management.<br />
You can:<br />
• Maximize the powerful <strong>com</strong>bination <strong>of</strong><br />
Campaign Management System, Patron<br />
Management and Xtra Credit ®<br />
® • Optimize Xtra Credit in marketing<br />
campaigns<br />
• Increase player loyalty by <strong>of</strong>fering the<br />
right amount <strong>of</strong> Xtra Credit ® at the right<br />
frequency<br />
Offer Loader requires <strong>IGT</strong> Mariposa ® Campaign<br />
Management System version 3.2 SP1 and <strong>IGT</strong><br />
Advantage ® Patron Management version 3.05 and<br />
above. The Systems Installation Services team will<br />
plan and implement upgrades <strong>of</strong> existing systems<br />
and installation <strong>of</strong> Offer Loader once it is approved<br />
in your jurisdiction. Contact your <strong>IGT</strong> Account<br />
Executive for more information.<br />
45
46<br />
SLOTLINE September2009<br />
It all started<br />
with a ticket<br />
Sometimes great things<br />
really do grow on trees<br />
In early 2000, a big idea about little tickets changed<br />
the gaming industry forever. The EZ Pay ® ticket system<br />
took casino floors by storm, banishing coin buckets and<br />
dirty hands into the history <strong>of</strong> slot play. Today, that army<br />
<strong>of</strong> little white tickets has grown into a suite <strong>of</strong> innovative<br />
products – the EZ Pay ® Funds Management solution.<br />
The EZ Pay ® Funds Management solution is a<br />
<strong>com</strong>prehensive collection <strong>of</strong> products designed to<br />
increase play time, reduce costs and improve your<br />
guests’ experiences. It’s <strong>com</strong>posed <strong>of</strong> two categories:<br />
EZ Pay ® Ticketing and EZ Pay ® Card Accounts.<br />
EZ Pay ®<br />
Funds Management Solution<br />
EZ Pay ®<br />
Ticketing<br />
Handheld<br />
Promotional<br />
Ticketing<br />
EZ Pay ®<br />
Card Accounts<br />
Smart<br />
Card<br />
Mag<br />
Card<br />
Create efficiencies with EZ Pay ® Ticketing<br />
EZ Pay ® Ticketing streamlines your operation and<br />
increases the efficiency <strong>of</strong> your floor. Players benefit<br />
because there’s little or no downtime for machine<br />
refills and jackpot payouts. The original product that<br />
revolutionized the industry, now features G2S-enabled<br />
<strong>of</strong>fline ticketing capabilities and supports multiple<br />
languages and currencies so you can cater to more<br />
guests. Products you can add on to enhance the<br />
performance <strong>of</strong> your existing EZ Pay ® Ticketing<br />
system include:<br />
® • EZ Pay Promo Tickets – Highlyconfigurable,<br />
non-cashable tickets that<br />
reward and incentivize both carded and<br />
uncarded players. Promo Tickets can be<br />
bundled with other amenities to create<br />
<strong>com</strong>pelling packages and <strong>of</strong>fers.<br />
® • EZ Pay Handheld – Mobile cashiering<br />
validates and pays tickets anywhere on<br />
the floor.<br />
Go further with EZ Pay ® Card Accounts<br />
EZ Pay ® Card Accounts is a new category <strong>of</strong><br />
products that makes card-based funds transferring<br />
a reality using safe, secure and convenient PINprotected<br />
technology. These all-in-one solutions<br />
maximize guest activity if used as a hotel key,<br />
players club card and VIP parking pass. EZ Pay ®<br />
Card Accounts solutions also interface with POS and<br />
other “smart” systems to give players more access.<br />
Products include:<br />
® • EZ Pay Smart Card – A processor chip<br />
embedded in the card carries a balance<br />
similar to a gift card. This S2S-<strong>com</strong>patible<br />
product gives players the ability to move<br />
funds from game to game, even when the<br />
floor network is <strong>of</strong>fline.<br />
® • EZ Pay Mag Card – Coming soon, this<br />
G2S- and S2S-<strong>com</strong>patible magnetic stripe<br />
product will act as a portal to a player’s<br />
account-based funds, similar to an ATM card.<br />
The EZ Pay ® Funds Management suite is<br />
a <strong>com</strong>prehensive solution that improves your<br />
operation and pleases your players. Contact your<br />
<strong>IGT</strong> Account Executive for more details.
September2009 SLOTLINE<br />
The importance <strong>of</strong> GSA and <strong>IGT</strong>’s involvement<br />
<strong>IGT</strong> is the thought leader<br />
when it <strong>com</strong>es to the movement<br />
towards open protocols and the<br />
collaboration with the <strong>Gaming</strong><br />
Standards Association (GSA). <strong>IGT</strong>’s<br />
involvement with the GSA is an<br />
example <strong>of</strong> the importance <strong>of</strong><br />
widespread adaptation <strong>of</strong> open<br />
protocols for the industry.<br />
“We stand behind open in our<br />
actions,” said Rich Schneider, EVP,<br />
<strong>of</strong> <strong>Gaming</strong> Products and an original<br />
founding member <strong>of</strong> GAMMA<br />
(GAMing Manufacturers Association,<br />
predecessor to the GSA). “<strong>IGT</strong> is<br />
a major contributor <strong>of</strong> technical<br />
resources within the GSA and<br />
collaborated to create the open<br />
protocols.”<br />
“Helping to create the Game-to-<br />
System (G2S) protocol was <strong>IGT</strong>’s first<br />
priority when we rejoined the GSA,”<br />
said Adrian Marcu, VP, architecture<br />
and GSA board <strong>of</strong> directors member.<br />
“<strong>IGT</strong> saw the value and importance<br />
<strong>of</strong> the work so we <strong>com</strong>mitted a<br />
great deal <strong>of</strong> resources to it. In all,<br />
we authored over 50 percent <strong>of</strong> the<br />
significant classes.”<br />
The G2S classes <strong>IGT</strong> developed<br />
then had to be approved by the<br />
GSA <strong>com</strong>munity as a whole. The<br />
final protocol was the result <strong>of</strong><br />
many meetings and many revisions,<br />
according to Marcu.<br />
Why is <strong>IGT</strong> <strong>com</strong>mitted to open?<br />
“The open network is the basis<br />
for the future <strong>of</strong> our technology<br />
and our industry,” said Marcu. “<strong>IGT</strong><br />
implements the protocol cleanly<br />
between the client and the system.<br />
We don’t cloud the process with<br />
unnecessary devices. Our systems<br />
are built to be a genuine<br />
representation <strong>of</strong> the open network<br />
in the purest sense.”<br />
<strong>IGT</strong> believes in a straightforward<br />
interpretation <strong>of</strong> the protocol.<br />
Now that the foundation is set, the<br />
gaming world can start to see the<br />
impact this has on the whole player<br />
experience.<br />
“Once the open infrastructure<br />
is in place, the industry will evolve<br />
toward an ecosystem <strong>of</strong> thirdparty<br />
killer applications providing<br />
the ultimate personalized player<br />
experience. This will accelerate<br />
industry innovation, and will change<br />
the way casinos interact with their<br />
customers,” said Javier Saenz, VP <strong>of</strong><br />
Network Systems.<br />
The pro<strong>of</strong><br />
<strong>IGT</strong>’s Service Window<br />
exemplifies open, and is built<br />
into new AVP ® games without<br />
any unnecessary hardware and<br />
associated costs. This allows<br />
operators to invest money in<br />
applications that drive revenue and<br />
enhance the experience.<br />
“This year, we are releasing the<br />
first fully G2S-<strong>com</strong>pliant system,<br />
represented in slot accounting,<br />
player tracking, ticketing, Bonusing<br />
and floor management. It’s not just<br />
parts <strong>of</strong> it, but the <strong>com</strong>plete product<br />
line,” said Schneider.<br />
Beverage on Demand, a<br />
third-party application created<br />
by Las Vegas <strong>Gaming</strong>, Inc. (LVGI)<br />
provides an example <strong>of</strong> how open<br />
applications plug into sbX Media<br />
Manager (see page 41) to display<br />
on the Service Window. Because <strong>of</strong><br />
the open protocols, integration was<br />
seamless and efficient.<br />
The lowdown<br />
“Customers need to really<br />
understand the differences in what’s<br />
available,” said Marcu. “There are<br />
numerous options and protocol<br />
interpretations emerging in the<br />
market but they are not all equal.<br />
Selecting a server-based system<br />
is a decision with long-reaching<br />
impact. Cost, both direct and<br />
indirect, flexibility and technical<br />
strengths and weaknesses must all<br />
be considered. Another thing is<br />
inclusiveness. <strong>IGT</strong> has carefully and<br />
deliberately developed its serverbased<br />
products in the truest, most<br />
inclusive way possible. Our system<br />
allows all other manufacturers to<br />
<strong>com</strong>municate with it, free <strong>of</strong> any<br />
alliances. I can only hope that stays<br />
true for other systems providers.”<br />
For more information, please visit:<br />
www.<strong>IGT</strong>.<strong>com</strong>/Open.<br />
In the name <strong>of</strong><br />
collaboration<br />
The Global Technology &<br />
Interoperability Center illustrates<br />
<strong>IGT</strong>’s <strong>com</strong>mitment to open,<br />
strengthening relationships within<br />
the gaming industry in the spirit<br />
<strong>of</strong> collaboration. The Center<br />
was accredited by the American<br />
Association for Laboratory<br />
Accreditation (A2LA) to certify <strong>IGT</strong><br />
products according to the GSA’s<br />
“Protocol Certification Program.”<br />
This was the first such accreditation<br />
granted to a gaming manufacturer.<br />
47
48<br />
SLOTLINE September2009<br />
Ready when you are<br />
Training that keeps the same hours<br />
you do – 24/7<br />
When you onboard new employees, who trains<br />
them? How about when you upgrade to a new system<br />
version? How do you replace the knowledge lost<br />
by turnover? If you’re like most casinos, you likely<br />
have supervisors or long-term employees step in to<br />
teach others. But with three shifts covering 24 hours,<br />
turnover, new system versions and constantly updating<br />
business practices, it’s difficult to ensure consistent<br />
training and make the best use <strong>of</strong> your staff’s time.<br />
Instead, use <strong>IGT</strong>’s training opportunities to keep your<br />
whole team equally knowledgeable and on-task.<br />
<strong>IGT</strong> understands your training challenges. We<br />
<strong>of</strong>fer a wide variety <strong>of</strong> online learning opportunities<br />
that harness the convenience <strong>of</strong> the Web to deliver<br />
the training you need – how and when you want it.<br />
Give your team the tools to enhance their product<br />
knowledge and learn best practices. Good training<br />
from <strong>IGT</strong> means more efficient processes, a more<br />
knowledgeable staff, and a stronger overall operation.<br />
Online Learning Series<br />
More than 200 attendees experienced <strong>IGT</strong>’s firstever<br />
free Online Learning Series held over a six-week<br />
period in July and September. The series <strong>of</strong>fered<br />
six topic tracks and nearly 20 webinars designed for<br />
customers who want to do more with the <strong>IGT</strong> products<br />
they have today. As one attendee <strong>com</strong>mented, “These<br />
sessions are very accessible – great to get training<br />
sitting down at my own desk! I really was impressed by<br />
how interactive it was.” In addition to the scheduled<br />
events, attendees enjoyed <strong>com</strong>plimentary access to<br />
the <strong>IGT</strong> Learning Center’s self-paced training modules.<br />
One <strong>of</strong> the most popular features during the<br />
series was the <strong>IGT</strong> Forums. This peer-to-peer tool was<br />
highlighted during the learning series, and is available<br />
24/7 at <strong>IGT</strong>.<strong>com</strong>. It connects you to other customers<br />
so you can share knowledge, tips and time-saving<br />
ideas from an operator’s perspective.<br />
Missed your chance to attend the Online Learning<br />
Series? All sessions are available online for playback<br />
at your convenience. Visit the <strong>IGT</strong> Learning Center for<br />
Systems Training for more details.<br />
<strong>IGT</strong> Learning Center<br />
The Online Learning Series showcased the kind<br />
<strong>of</strong> useful information <strong>IGT</strong> has online all the time. With<br />
more than 50 on-demand and 60 live classes available<br />
regularly that cover all <strong>IGT</strong> products, the 24-hour <strong>IGT</strong><br />
Learning Center is the long-term solution to your<br />
training issues. Classes can also be customized to<br />
meet the unique needs <strong>of</strong> your operation.<br />
The Learning Center <strong>of</strong>fers two types <strong>of</strong> instruction:<br />
• Live Online Learning – Scheduled online training<br />
in a virtual classroom with a live instructor<br />
• Self-Paced Online Learning – Convenient, prerecorded<br />
modules available anytime, anyplace<br />
Quality training is an investment that affects your<br />
team, customers and bottom line. For additional<br />
information, please visit:<br />
www.<strong>IGT</strong>.<strong>com</strong>/LearningCenter.
Even the smallest system change carries risk. How can you<br />
ensure the best possible out<strong>com</strong>e? Preparation. Your ability to<br />
plan for and proactively address potential issues can make the<br />
difference. Put your operation in the best position by testing thirdparty<br />
interfaces and configuration changes to your live casino<br />
management system using an <strong>IGT</strong> Pr<strong>of</strong>essional Services Customer<br />
Lab. This low-cost strategic solution allows you to prepare your<br />
staff for upgrades and experiment with system changes before they<br />
happen; eliminating surprises and risk that may negatively affect<br />
your guests’ experiences and cause downtime.<br />
One lab, many possibilities<br />
An in-house Customer Lab is a non-production system. This<br />
isolated system is loaded with your customer data to replicate<br />
true-to-life testing and can be used in a number <strong>of</strong> ways:<br />
• Preview system upgrades, conduct user acceptance testing,<br />
review new features and identify possible problems<br />
• Develop and test third-party interfaces to ensure <strong>com</strong>patibility<br />
with the rest <strong>of</strong> your property’s systems<br />
• Test patch maintenance and enhancements<br />
• Train new employees or further the education <strong>of</strong> your existing<br />
employees without impacting guests<br />
• Experiment with configuration changes<br />
• Validate database change scripts to confirm out<strong>com</strong>es<br />
Making it happen<br />
Customer Labs are configured to test changes in a secure<br />
environment without disturbing the “live” system and ensuring an<br />
interrupted player experience. Packages include the installation and<br />
configuration <strong>of</strong> up to three virtual environments, and one year <strong>of</strong><br />
support. <strong>IGT</strong> <strong>of</strong>fers three options to fit your needs:<br />
• Option #1 – <strong>IGT</strong> provides Dell hardware and onsite setup. The<br />
pre-configured lab environment is deployed at your location.<br />
• Option #2 – Your own purchased hardware is configured at <strong>IGT</strong><br />
and deployed at your location.<br />
• Option #3 – Your own purchased hardware is configured at your<br />
location.<br />
Supplemental services are available for lab support, recurring<br />
updates and more, depending on your needs.<br />
Your Customer Lab environment is a small investment that saves<br />
time, money and potential impact on your players. Contact your <strong>IGT</strong><br />
Account Executive for more details.<br />
September2009 SLOTLINE<br />
Onsite labs are a safe bet<br />
System changes don’t have to be a gamble<br />
“Our Customer Lab<br />
has already proven to<br />
be a great investment.<br />
The ability to test<br />
system changes and<br />
train employees before<br />
go-live has improved<br />
the quality <strong>of</strong> our<br />
deployments.”<br />
– Della Lazore<br />
Applications Manager<br />
Akwesasne Mohawk Casino<br />
49
SLOTLINE September2009<br />
The three P approach<br />
How the right people, processes and<br />
products are improving Global Support<br />
Services<br />
It’s been an important year for <strong>IGT</strong>’s service and<br />
support teams. A very customer-centric approach<br />
has prompted numerous operational improvements,<br />
and the preliminary results are promising. Slot Line ®<br />
sat down with <strong>IGT</strong> Director <strong>of</strong> Global Support, Sean<br />
Sauter, to discuss some <strong>of</strong> the biggest changes and to<br />
look ahead at what’s next.<br />
Slot Line ® : You came into this role and immediately<br />
threw the old playbook out the window. Why?<br />
Sean Sauter: I had been involved with <strong>IGT</strong> services<br />
for a long time when I was given the opportunity to<br />
<strong>com</strong>e into this role. We have a good group <strong>of</strong> people,<br />
but we weren’t setting them up for success. And as<br />
a result, our customers suffered. The first thing I did<br />
was get the group together and say, “Let’s rethink<br />
everything. Starting now, our internal and external<br />
customers are at the center <strong>of</strong> everything we do and<br />
every change we make.” The ideas started flowing<br />
immediately.<br />
My personal philosophy is you have to put<br />
together the right people, processes and products.<br />
Each is a stepping stone to the next. Only when you<br />
have all three implemented correctly can you make<br />
the kind <strong>of</strong> significant improvements we’re striving for.<br />
SL: OK, let’s start with people. Does this tie in with the<br />
Global Support Center’s new team?<br />
Sauter: It does. When I came in, I noticed we were<br />
asking the first-level people to be the masters <strong>of</strong> all<br />
products. Since these are highly <strong>com</strong>plex systems,<br />
this didn’t make a lot <strong>of</strong> sense to me and it wasn’t<br />
benefiting our customers. We ended up being a<br />
routing center and not a solution center.<br />
The Global Support Center’s first level is now<br />
managed by Richard Marx, a true call center<br />
pr<strong>of</strong>essional with years <strong>of</strong> casino operations experience.<br />
Richard has begun to put the metrics in place to identify<br />
gaps in our business and ultimately put good solutions<br />
to work. The people on Richard’s team will know how<br />
to ask the right questions so they can understand the<br />
problem and respond correctly the first time. And if<br />
the issue requires an expert, the customer is quickly<br />
matched with the right second-level resource.<br />
Sean Sauter, <strong>IGT</strong> director <strong>of</strong> global support, puts the<br />
customer first.<br />
Our second level <strong>of</strong> support consists <strong>of</strong> two<br />
highly-specialized groups: the Applications Support<br />
and Field/Systems Support teams led by Thuy<br />
Cao and Dwaine Balius, respectively. The secondlevel<br />
teams work very closely with the first-level<br />
responders to share knowledge and expedite service.<br />
The Applications Support group focuses on the<br />
operational aspects <strong>of</strong> <strong>IGT</strong> products: marketingrelated<br />
questions, accounting-related challenges,<br />
etc. The Field/Systems Support team focuses on the<br />
technical aspects <strong>of</strong> supporting <strong>IGT</strong> products and<br />
their integration to non-<strong>IGT</strong> technology like Micros<strong>of</strong>t,<br />
Marathon or VMware. Each team has the expertise<br />
necessary to address any issue.
SL: Have the new teams implemented new<br />
processes too?<br />
Sauter: Our processes were old and didn’t align<br />
with the needs <strong>of</strong> our customers. We streamlined<br />
everything from incident severity and priority levels, to<br />
the escalation processes that move them through the<br />
organization. Additionally, we put better processes in<br />
place around transitioning customers from installation<br />
to ongoing support.<br />
SL: And that leads us to products.<br />
Sauter: Yes, once we got the people and processes in<br />
place, we focused on the products that tie everything<br />
together. One <strong>of</strong> the first things we looked at was the<br />
remote access product we were using to troubleshoot<br />
and monitor our customers’ systems. SecureLink, our<br />
new, preferred tool, provides us instant access to our<br />
customers’ systems. SecureLink is a simple, yet secure,<br />
product that doesn’t require a system engineer for<br />
setup and follows every required regulatory security<br />
model. Because <strong>of</strong> how the virtual support network is<br />
configured, we spend less time connecting and more<br />
time with our customers. So far, customer feedback<br />
has been great.<br />
SL: How does the Global Support Center’s new<br />
Customer Relationship Management (CRM) system<br />
work into this?<br />
Sauter: Replacing Clarify with the new CRM system<br />
was our product change. Our new Service Tickets<br />
system is much easier to use than Clarify and<br />
improves the incident and service request process.<br />
When <strong>com</strong>pleted, it will be tightly integrated with<br />
our SAP and telephony systems so it provides us a<br />
<strong>com</strong>prehensive 360-degree view <strong>of</strong> our customers that<br />
includes their games, systems and support pr<strong>of</strong>iles.<br />
Now that we have greater access to data, we can<br />
measure, analyze and react quickly to customer and<br />
product-related trends.<br />
SL: What’s next?<br />
Sauter: More self-service options. One thing we<br />
have <strong>com</strong>ing up is a new knowledge base system to<br />
better distribute information to our customers via the<br />
Web. It’s a <strong>com</strong>pany-wide effort and, when it’s ready,<br />
customers will be able to access an unprecedented<br />
amount <strong>of</strong> information on <strong>IGT</strong>.<strong>com</strong> without having to<br />
pick up the phone. People are be<strong>com</strong>ing more and<br />
more tech savvy and we want to give them tools to<br />
September2009 SLOTLINE<br />
be<strong>com</strong>e more self-sufficient with our products. We’ll<br />
have more details in the <strong>com</strong>ing months.<br />
Really, our work will never be done. The Global<br />
Support team will always be looking for ways<br />
to improve our customers’ experience. We are<br />
<strong>com</strong>pletely <strong>com</strong>mitted to their satisfaction and hope<br />
they are already feeling the difference.<br />
For more information on these new services, contact<br />
your <strong>IGT</strong> Account Manager or visit the Global Support<br />
Center at www.<strong>IGT</strong>.<strong>com</strong>/GSC.<br />
Changes at the Global Support<br />
Center include:<br />
• New first-level and second-level<br />
support staff structure<br />
• SecureLink Virtual Support<br />
Network replaces VPN method <strong>of</strong><br />
remoting into systems<br />
• Service Tickets system replaces<br />
Clarify<br />
Contacting the Global Support<br />
Center:<br />
Hours: 24 hours a day<br />
Phone: 1-866-777-8<strong>IGT</strong><br />
(1-866-777-8448)<br />
E-mail: GSC@<strong>IGT</strong>.<strong>com</strong><br />
Web: www.<strong>IGT</strong>.<strong>com</strong>/GSC<br />
Coming soon – <strong>IGT</strong> Knowledge Base<br />
A new online system for distributing<br />
information to customers.<br />
51
SLOTLINE September2009<br />
Six players are better than one<br />
Multi-player games attract the next<br />
generation<br />
Did you know half <strong>of</strong> Generation Y is old enough<br />
to gamble? More than 70 million strong, this is the<br />
same generation that thrives on social networks, lives<br />
to “twitter,” and exists in an exceedingly interactive<br />
space. Is your casino ready to cater to this group?<br />
Tapping into the holy grail <strong>of</strong> gaming – that next<br />
wave <strong>of</strong> players – is paramount. Introducing them to<br />
a gaming space they can relate to is vital. <strong>IGT</strong>’s M-P<br />
Series electronic table products can help. These<br />
exciting new themes <strong>of</strong>fer the social interactivity <strong>of</strong> a<br />
traditional table game, but with an electronic twist.<br />
“We have noticed both younger players and<br />
traditional slot players adapting to electronic table<br />
games,” <strong>IGT</strong> Table Games Director Tim Richards said.<br />
“And with the center display, the players are all drawn<br />
to the same out<strong>com</strong>e and therefore the results elicit<br />
more <strong>of</strong> a <strong>com</strong>mon <strong>com</strong>munity response.”<br />
The concept <strong>of</strong> a social network is simple: it<br />
consists <strong>of</strong> people and <strong>com</strong>monalities. Consider your<br />
table games mini-networks. People with a <strong>com</strong>mon<br />
interest (playing and winning a particular game) <strong>com</strong>e<br />
together and create a social group <strong>of</strong> sorts. And odds<br />
and strategy aside, most table games players thrive<br />
on the interaction and consider it an important part <strong>of</strong><br />
the experience. Now imagine a more defined node –<br />
a younger player who not only appreciates the social<br />
interaction <strong>of</strong> a table game, but<br />
seeks novelty. He’s going<br />
to check out your<br />
new M-P Series <br />
product. And<br />
he’s going to<br />
like it.<br />
“These games do great things for the player<br />
and the operator,” Richards said. “Many casinos in<br />
non-table games jurisdictions can <strong>of</strong>fer something<br />
they couldn’t before, and players are exposed to a<br />
new, innovative table game experience. Plus, these<br />
products are great for players who have always<br />
wanted to try their luck at a table, but were just<br />
too intimidated. The belief is that the players are<br />
more <strong>com</strong>fortable in this setting due to it not being<br />
as ‘public’ to learn the game and possibly make<br />
mistakes.”<br />
The next generation player was raised on<br />
interactivity, and expects more from gaming<br />
entertainment than ever before. <strong>IGT</strong>’s M-P Series <br />
games provide the social, technologically charged<br />
experience new players are looking for in a casino<br />
game. Tap into the holy grail and get an<br />
<strong>IGT</strong> M-P Series game on your floor.<br />
<strong>IGT</strong>’s M-P Series games create the mix<br />
you need:<br />
Golden Baccarat <br />
Neither high-stakes wagering nor special agent<br />
status is required to play the Golden Baccarat <br />
game. All <strong>of</strong> your players<br />
(and Bankers, too!) can<br />
enjoy the camaraderie and<br />
party atmosphere <strong>of</strong> this sophisticated,<br />
yet accessible, group play game.<br />
Roulette Evolution <br />
Add the electronic table gaming experience<br />
to your casino floor with the<br />
Roulette Evolution game.<br />
Featuring state-<strong>of</strong>-the-art<br />
technology and exciting group play action, this is<br />
the game your players want to play.<br />
Triple Towers Virtual Horse Racing<br />
Enjoy a day at the races with Triple Towers <br />
Virtual Horse Racing.<br />
With intricately detailed<br />
animations and a full array <strong>of</strong><br />
betting options, your players<br />
will be vying for a position at your<br />
casino’s newest multi-player group play experience.
Roulette Evolution SLOTLINE September2009<br />
spins to success<br />
Excellent averages prove game’s worth<br />
“Roulette Evolution is one <strong>of</strong> the hottest games<br />
in the building,” said Phil Tr<strong>of</strong>ibio, Motor City Casino<br />
Hotel vice president <strong>of</strong> slot operations. “We are wildly<br />
ecstatic about the game’s performance on our floor.”<br />
Roulette Evolution , the first game released for<br />
the M-P Series setup, is now approved for a majority<br />
<strong>of</strong> jurisdictions in the US and Canada. The positive<br />
response to the game by players is changing the<br />
way many operators’ view the multi-player electronic<br />
gaming market.<br />
Open since 1999, Motor City Casino Hotel in<br />
Detroit <strong>of</strong>fers a wide variety <strong>of</strong> slots and live table<br />
games. Executives at the property had initial concerns<br />
that Roulette Evolution might pull players away from<br />
their live table games. Eight months after the go-live<br />
date, those concerns never materialized.<br />
“We’re clearly seeing a younger demographic<br />
than our typical slot player playing this game. Most<br />
are similar in age to our table games players,” added<br />
Tr<strong>of</strong>ibio. “But we’ve experienced no draw down from<br />
our table games.”<br />
Although not the first to deliver a multi-player<br />
product to the marketplace, <strong>IGT</strong> spent extra time<br />
developing the best possible result. “We waited<br />
until we knew we had a superior product,” said Tim<br />
Richards, <strong>IGT</strong> director <strong>of</strong> table games. “Our customers<br />
want the best. And we worked until we got there.”<br />
With 850 slots, 38 table games and live poker<br />
on the casino floor, River Cree Resort and Casino in<br />
Edmonton, Alberta, Canada, taps into a robust locals<br />
market. They were looking for the right product when<br />
they installed Roulette Evolution in March. “We<br />
previously had a <strong>com</strong>petitor’s product on the floor,”<br />
said Bob Arnett, manager <strong>of</strong> casino programs for the<br />
Alberta <strong>Gaming</strong> and Liquor Commission (AGLC). “It<br />
was nice looking but it just didn’t attract the<br />
game play.”<br />
Each year more than two million guests visit<br />
Casino Regina in Saskatchewan, Canada. The property<br />
features 791 slot machines and 35 table games. They<br />
added the Roulette Evolution game to the mix last<br />
November. “We have several years <strong>of</strong> experience,<br />
and limited success, with other electronic table game<br />
products,” said Elliott Daradich, director <strong>of</strong> product<br />
development for Saskatchewan <strong>Gaming</strong> Corporation.<br />
“Roulette Evolution is the most successful e-table<br />
product in our product <strong>of</strong>fering to date, and it<br />
continues to exceed our expectations.”<br />
There are many factors that determine the success<br />
<strong>of</strong> an electronic multi-player game – math, graphics,<br />
<strong>com</strong>fort, ease <strong>of</strong> wagering and more. It involves<br />
much more than simply converting a live game to<br />
its electronic counterpart. “Developing games for<br />
the M-P Series allowed us to add improvements<br />
in wagering convenience and customer <strong>com</strong>fort not<br />
found in a traditional scenario,” Richards said.<br />
The Hard Rock Hotel & Casino Biloxi was the M-P<br />
Series Roulette Evolution test site for the Mississippi<br />
<strong>Gaming</strong> Commission in May and June <strong>of</strong> this year. By<br />
mid-May, Slot Operations Manager Tarzan Treadway<br />
was already impressed. “We looked forward to having<br />
these games installed, as we are always looking to get<br />
the newest and most exciting games” he said. “The<br />
numbers have started out strong.”<br />
Treadway said he believes several factors are<br />
impacting the popularity <strong>of</strong> the game: the regular<br />
pace <strong>of</strong> the electronic version, the ease <strong>of</strong> placing bets<br />
on the touchscreen video monitor and the ability to<br />
learn the game without the intimidation factor <strong>of</strong> a live<br />
table game.<br />
Another reason <strong>of</strong>ten cited for the success <strong>of</strong> the<br />
Roulette Evolution game: it creates an experience<br />
bridge by bringing traditional table games players,<br />
slot players and younger players familiar with<br />
electronic games together on one game. They may<br />
enjoy playing for different reasons, but this game<br />
brings them all to the table.<br />
“It appears Roulette Evolution has done exactly<br />
what we had hoped,” said Steve Lautischer, AGLC<br />
manager <strong>of</strong> gaming products. “It has validated<br />
consumer acceptance <strong>of</strong> electronic versions <strong>of</strong> table<br />
games, while maintaining volumes at the traditional<br />
tables. It bodes well for our market’s continued<br />
product-mix diversification.”<br />
If operators were unclear about whether the<br />
market is ready for M-P Series electronic multi-player<br />
products, the success <strong>of</strong> Roulette Evolution is making<br />
it clear. The pro<strong>of</strong> is in the numbers.<br />
53
54<br />
SLOTLINE September2009<br />
Now powered by AVP ®<br />
Top Dollar ® Slots<br />
Players now have more Top Dollar ® game<br />
fun to look forward to on the new S AVP ®<br />
machines. Designed with ergonomics in mind,<br />
the new machines provide an exceptional player<br />
experience. Lighting and graphics are crisp,<br />
clear and easy-on-the-eyes. Focal play zones<br />
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Plus, the S AVP ® machine is sbX Service<br />
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promotional messaging directly to players.<br />
Top Dollar ® 3-reel slots will debut first on the<br />
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3x17-inch touch screen<br />
LCD in the top box that<br />
provides bonus and help<br />
screen prompts. A<br />
color-sequencing<br />
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choreographs<br />
game prompts<br />
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Next to<br />
release on the<br />
S AVP ®<br />
machine<br />
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Dollar Slots,<br />
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Sizzling 7s <br />
Slots, Top<br />
Dollar Deluxe ®<br />
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Top Dollar ®<br />
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Top Dollar ®<br />
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This 3+1-reel, single-payline game <strong>of</strong>fers<br />
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Players can “super size” their bonus with an<br />
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Action-packed fun<br />
Greed is Good Slots<br />
Take the money or try for more? With a name<br />
like Greed Is Good Slots, the choice is clear.<br />
This game is simple and fun to play. It has a<br />
3-reel, 5-payline, 5- or 10-credit configuration,<br />
featuring zeros, sevens and Greed bars. The<br />
base game <strong>of</strong>fers players the chance to win on<br />
multiple lines, trigger the Greed Is Good wheel<br />
spin bonus or take home a valuable top award.<br />
The wheel bonus hits frequently and puts players<br />
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September2009 JULY2009 SLOTLINE<br />
More sizzle for your<br />
players<br />
<strong>Wheel</strong> Hottie Penny Slots<br />
Hot on the heels <strong>of</strong> the popular <strong>Wheel</strong><br />
Hottie Slots <strong>com</strong>es <strong>Wheel</strong> Hottie Penny Slots.<br />
This game features 4+1 reels and 25 paylines,<br />
with a 75-credit max bet or 400-credit bypass<br />
feature.<br />
Players betting from 1 to 75 buy the base<br />
4-reel game with traditional chances to trigger<br />
the bonus. More lines played give more chances<br />
to spin the wheel. Players betting a full 400<br />
credits will bypass the 4-reel game and spin the<br />
5th bonus reel for a highly accelerated chance<br />
to spin the wheel or get a mystery pay. The fifth<br />
reel contains equally weighted die symbols one<br />
through six. Landing on a six spins the wheel,<br />
while landing on a five awards a mystery pay.<br />
Landing on one through four ends the game.<br />
Once in the<br />
bonus, players will<br />
spin the top box<br />
wheel for bonus<br />
credit values that<br />
are multiplied<br />
by their line bet.<br />
Three wheel<br />
slices feature<br />
special “Spin<br />
Again” notations.<br />
If players hit respin<br />
three times<br />
in a row, they<br />
take away the top<br />
award – either the<br />
top metered value<br />
if they wagered 75<br />
or 400 credits or a<br />
separate award if<br />
they wagered less.<br />
<strong>Wheel</strong> Hottie<br />
Penny <strong>com</strong>es<br />
with the same eyecatching<br />
flame<br />
moldings and<br />
artwork style as<br />
the original game.<br />
55
56<br />
Red Hot Jackpots ® SLOTLINE September2009<br />
heat up Class II<br />
<strong>IGT</strong>’s most popular MLP system <strong>com</strong>es to Bingo<br />
Red Hot Jackpots ® Multi-Level Progressives Bingo is now available in Class<br />
II jurisdictions. This 5-reel, 20-payline system has operator-selectable, singledenomination<br />
game play to ac<strong>com</strong>modate players’ preferences. Sure to attract<br />
attention, the top box showcases four jackpot meters that <strong>com</strong>e to life during<br />
bonus play with ringing bells when a player enters the progressive bonus.<br />
Red Hot Jackpots ® bank signage is also available and is synchronized with<br />
bonus activity.<br />
When the progressive begins, the player is guaranteed a minimum award<br />
based on the number <strong>of</strong> triggered Red Hot Jackpot ® symbols. Three bonus<br />
symbols guarantee a first-level win, four a second-level win, and five guarantee<br />
a third-level win. The player is awarded eight Free Games and points are<br />
accumulated during the Free Games – one for each bonus symbol that lands.<br />
The player advances to the next jackpot level when the minimum number <strong>of</strong><br />
points for the level is reached. More Free Games can be won at any time during<br />
the bonus.<br />
When the bonus is <strong>com</strong>plete, the player wins the total <strong>of</strong> the final progressive<br />
amount and the credits won for Free Games feature. The games include an extra<br />
twist. In the base game, the player can win the top-level award when a gamespecific<br />
symbol <strong>com</strong>bination lands on any played line with max bet.
A strong undercurrent <strong>of</strong><br />
tribal gaming development<br />
We’re all too well aware <strong>of</strong> nearterm<br />
economic challenges for gaming,<br />
including tribal gaming. However,<br />
despite these challenges and despite<br />
the recent suspension or delay <strong>of</strong><br />
certain tribal gaming projects, the longterm<br />
picture is much more encouraging.<br />
A survey <strong>of</strong> recent and soon-to-be<br />
<strong>com</strong>pleted tribal gaming developments<br />
demonstrates a broad-based and<br />
robust undercurrent <strong>of</strong> growth and<br />
development for tribal gaming.<br />
Below are listed nearly 60 tribes<br />
that are building or growing their tribal<br />
gaming operations. From California<br />
to Connecticut, from Alabama to<br />
Arizona, tribes are making substantial<br />
investments in the future <strong>of</strong> tribal<br />
gaming. Tribal gaming continues to<br />
spread its already substantial roots,<br />
so tribal governments prosper and<br />
so the market for <strong>IGT</strong> products and<br />
services grows.<br />
Recently opened or expanded<br />
tribal gaming venues:<br />
Cherokee Casino Resort · Cherokee<br />
Casino in West Siloam Springs ·<br />
Cheyenne-Arapaho Tribe’s Feather<br />
Warrior Canton Casino · Cheyenne-<br />
Arapaho Tribe’s Lucky Star Clinton<br />
Facility · Chickasaw Tribe’s Newcastle<br />
<strong>Gaming</strong> Center · Choctaw Tribe’s<br />
facilities in Stringtown and McAlester<br />
· Chukchansi Gold Resort and Casino<br />
· Confederated Tribes <strong>of</strong> the Chehalis<br />
Reservation - Lucky Eagle Casino ·<br />
Confederated Tribes <strong>of</strong> the Coos, Lower<br />
Umpqua and Siuslaw’ Three Rivers<br />
Casino and Hotel · Confederated Tribes<br />
<strong>of</strong> the Grand Ronde Community <strong>of</strong><br />
Oregon · Coquille Indian Tribe’s Mill<br />
Casino · Forest County Potawatomi<br />
Community’s Potawatomi Bingo Casino<br />
· Ft. Sill Apache Casino · Gila River<br />
Indian Community’s Lone Butte Casino<br />
· Grand Traverse Band <strong>of</strong> Ottawa &<br />
Chippewa Indians’ Turtle Creek Casino<br />
& Hotel · Ho-Chunk Tribe · Kalispel Tribe<br />
<strong>of</strong> Indians’ Northern Quest · Kickapoo<br />
Tribe <strong>of</strong> Oklahoma · Lummi Nation’s<br />
Silver Reef Casino · Mashantucket<br />
Pequot Tribal Nation’s MGM Grand<br />
at Foxwoods · Middletown Rancheria<br />
<strong>of</strong> Pomo Indians’ Twin Pine Casino ·<br />
Mohegan Tribe’s Casino <strong>of</strong> the Wind ·<br />
Muscogee Creek Nation’s River Spirit<br />
Casino · Navajo Nation · Northern<br />
Arapaho Tribe’s Wind River Casino ·<br />
Otoe Missouri Tribe · Peoria Tribe ·<br />
Poarch Band <strong>of</strong> Creek Indians’ Wind<br />
Creek Casino and Hotel · Prairie Island<br />
Indian Community’s Treasure Island<br />
Resort & Casino · Pueblo <strong>of</strong> Isleta<br />
Resort · Pueblo <strong>of</strong> Pojoaque’s Buffalo<br />
Thunder Resort & Casino · Quapaw<br />
Tribe’s Downstream Casino Resort ·<br />
Quechan Casino Resort · Sac and Fox<br />
Tribe’s Shawnee and Stroud locations ·<br />
Shingle Springs Band <strong>of</strong> Miwok Indians’<br />
Red Hawk Casino · Snoqualmie Indian<br />
Tribe’s Snoqualmie Casino · Southern<br />
Ute Indian Tribe’s Sky Ute Casino Resort<br />
and Conference Center · Stillaquamish<br />
Tribe’s Angel <strong>of</strong> the Winds Casino<br />
· Susanville Rancheria’s Diamond<br />
Mountain Casino & Hotel · Tulalip Tribe ·<br />
Wichita and Affiliated Tribes<br />
Tribes with gaming<br />
developments and expansions<br />
in progress:<br />
Chickasaw Nation · Choctaw Tribe ·<br />
Dry Creek Pomo Tribe · Eastern Band <strong>of</strong><br />
Cherokee · Gila River Indian Community<br />
· Klamath Tribes · Menominee Indian<br />
Tribe <strong>of</strong> Wisconsin · Nottawaseppi<br />
Huron Band <strong>of</strong> Potawatomi · Pawnee<br />
Tribe · Red Lake Nation <strong>of</strong> Minnesota<br />
· Redding Rancheria · Salt River Pima-<br />
Maricopa Indian Community · San<br />
Pasqual Casino Development Group,<br />
Inc · Shoshone-Bannock Tribes ·<br />
Stockbridge-Munsee Band <strong>of</strong><br />
Mohican Indians<br />
Every effort has been<br />
made to <strong>com</strong>pile a 100 percent<br />
<strong>com</strong>plete list <strong>of</strong> recent and pending<br />
tribal developments. If we have<br />
inadvertently omitted a project we<br />
sincerely apologize for the omission.<br />
57
58<br />
SLOTLINE September2009<br />
Balkans casinos tap into the<br />
power <strong>of</strong> <strong>IGT</strong> games and AVP ®<br />
<strong>IGT</strong>’s Advanced Video Platform (AVP ® ) is<br />
continuing to revolutionize the international gaming<br />
industry because <strong>of</strong> its unmatched flexibility and ability<br />
to seamlessly download games, systems and s<strong>of</strong>tware<br />
to keep up with changing player demands. AVP ® <strong>of</strong>fers<br />
a fresh new lineup <strong>of</strong> new themes as well as wellknown,<br />
classic themes, all with attractive widescreen<br />
LCD monitors, downloadable player button panels and<br />
duel display monitors. AVP ® flexibility allows for quick<br />
game conversions to the international marketplace.<br />
As the international gaming market place continues to<br />
grow, <strong>IGT</strong> is leading the way around the world.<br />
The Kolosej Group is among the first to bring <strong>IGT</strong>’s<br />
innovative AVP ® to the Balkans. The installation took<br />
place at Casino Rio, which is operating as a part <strong>of</strong><br />
Kolosej Group in Ljubljana, Slovenia. Casino Rio has<br />
had a long established relationship with <strong>IGT</strong>, previously<br />
installing the successful Multi-Level Progressives <strong>of</strong><br />
Fort Knox ® , Party Time! ® , and EZ Pay ® . The addition<br />
<strong>of</strong> <strong>IGT</strong>’s G20 machine models featuring AVP ® gave <strong>IGT</strong><br />
Europe over 60% market share within the group.<br />
“These are great new additions to our floors. Our<br />
players really enjoy them and we are proud <strong>of</strong> being<br />
the first in Slovenia and Serbia to have this cuttingedge<br />
technology and continuing our long established<br />
relationship with <strong>IGT</strong>,” said Ursa Zupan, director <strong>of</strong><br />
casinos for the Kolosej Group in Slovenia.<br />
In addition, Kolosej-owned Casino Royal Rio in<br />
Serbia, which opened in April 2009, is the first casino<br />
to operate the Red Hot Jackpots ® MLP in all <strong>of</strong> the<br />
Balkans, and recently installed <strong>IGT</strong>’s G20 machine<br />
models featuring AVP ® .
Turning green ideas into action<br />
Saving water and electricity at <strong>IGT</strong>’s Reno<br />
headquarters<br />
After more than ten years <strong>of</strong> implementing green<br />
initiatives, <strong>IGT</strong>’s Green Team is still looking for new<br />
ideas to make the <strong>com</strong>pany more environmentally<br />
friendly. <strong>IGT</strong> recently implemented two significant<br />
projects at its Reno headquarters with the goal <strong>of</strong><br />
saving large amounts <strong>of</strong> water and electricity. <strong>IGT</strong><br />
now uses reclaimed water for its landscaping irrigation<br />
and has implemented a virtual server solution in its<br />
data center.<br />
These projects illustrate how <strong>IGT</strong> turns great green<br />
ideas into action, making things happen for the good<br />
<strong>of</strong> the environment with minimal impact on the bottom<br />
line. It’s good for the <strong>com</strong>pany, the <strong>com</strong>munity and<br />
the planet.<br />
Saving 600 swimming pools full <strong>of</strong> water<br />
It just makes sense to save water when you live<br />
in a desert area. For that reason, this spring <strong>IGT</strong><br />
transitioned the landscaping irrigation system at its<br />
Reno headquarters from the city water supply to the<br />
county’s reclaimed water system. The <strong>com</strong>pany did<br />
initial testing to verify the system would have sufficient<br />
water pressure and that no other problems existed.<br />
<strong>IGT</strong> removed the irrigation system from the city water<br />
source shortly after those tests, replacing millions <strong>of</strong><br />
gallons <strong>of</strong> fresh water that would otherwise be used.<br />
“The project will keep us from using approximately<br />
15 million gallons <strong>of</strong> fresh water per year,” said John<br />
Butterfield, <strong>IGT</strong> Facilities Maintenance Supervisor.<br />
“That’s enough to fill the average backyard swimming<br />
pool 600 times. We’re excited we were able to make<br />
this happen.”<br />
The <strong>com</strong>pany’s next water-saving initiative will<br />
focus on reducing water usage inside the Reno facility,<br />
starting with restroom fixtures.<br />
What if you could take 47 cars <strong>of</strong>f the road?<br />
In its Reno data center, <strong>IGT</strong> implemented a virtual<br />
server solution. A typical <strong>com</strong>puter data center has<br />
racks full <strong>of</strong> <strong>com</strong>puter servers. Each server is usually set<br />
up to run only a few <strong>com</strong>puter s<strong>of</strong>tware applications.<br />
With this solution, many virtual <strong>com</strong>puters run on one<br />
physical machine. This means one <strong>com</strong>puter is able<br />
to do the work <strong>of</strong> many. More applications can run on<br />
one server, making it possible to reduce the number<br />
<strong>of</strong> <strong>com</strong>puters in the data center with little to no<br />
impact on the end user. Besides the obvious electricity<br />
savings due to fewer servers in the data center, the<br />
new configuration emits less heat, resulting in lower air<br />
conditioning usage.<br />
It’s estimated that the project will save<br />
approximately 372,000 Kilowatt Hours annually. That<br />
translates to a savings <strong>of</strong> 280 tons <strong>of</strong> carbon emissions,<br />
equivalent to taking 47 cars <strong>of</strong>f the road. That’s enough<br />
electricity to power 41 homes.<br />
NV Energy recognized <strong>IGT</strong> for its reduction in<br />
energy usage, and <strong>IGT</strong> received a rebate as part <strong>of</strong> NV<br />
Energy’s Sure Bet energy savings program.<br />
Aaron Thomas, <strong>IGT</strong> Administrator <strong>of</strong> Systems and<br />
Applications, spent three months planning, preparing<br />
and implementing the overall solution. “Anytime NV<br />
Energy can give <strong>IGT</strong> a check instead <strong>of</strong> the other way<br />
around is a good thing,” he said. “To be part <strong>of</strong> the<br />
process that got us that recognition makes me feel<br />
really good.”<br />
Bob Stecker, Aaron Thomas and Gary Fritz celebrate the<br />
success <strong>of</strong> <strong>IGT</strong>’s participation in the NV Energy Sure Bet<br />
program.<br />
Thomas credited <strong>IGT</strong>’s internal developers,<br />
application support owners, and its Network team for<br />
a lot <strong>of</strong> hard work. “Without their help I could not have<br />
<strong>com</strong>pleted the project,” he said.<br />
The VMWare configuration can be used with<br />
any <strong>IGT</strong> system, including the sbX server-based<br />
gaming system and <strong>IGT</strong> Advantage ® , which helps our<br />
customers save money, too. In fact, you can save up to<br />
50% on storage power, cooling, and space and lower<br />
you overall data center costs using this technology.<br />
For more information, visit www.VMWare.<strong>com</strong>.<br />
59
3-D effects and bonuses that’ll make<br />
players go more than wild.<br />
With a <strong>com</strong>pletely new bonus feature and dazzling visuals, The Joker’s Wild <br />
Multi-Level Progressives featuring REELdepth technology will have players shouting “bravo, bravo.”<br />
Expanding 3-D wilds and dancing joker symbols lead up to a spectacular bonus round finale,<br />
featuring incredibly animated 3-D reels, free-play bonuses and five winner-take-all progressives.<br />
Contact your Account Executive today at 702.669.7777 • www.<strong>IGT</strong>.<strong>com</strong><br />
©2009 <strong>IGT</strong>. All rights reserved. MegaJackpots and REELdepth are trademarks and/or registered trademarks <strong>of</strong> <strong>IGT</strong> in the US and other countries.<br />
“The Joker’s Wild” is a Trademark <strong>of</strong> Columbia TriStar Television, Inc. “The Joker’s Wild” TM & © 2009 Columbia TriStar Television, Inc. All Rights Reserved.