IGT News - Social Gaming - IGT.com

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What’s Hot At IGT – Standard Products IGT Game Math And Innovation Are Covering The Wide Range Of Player Preferences As the gaming market matures and player preferences change, IGT is thinking outside the box to meet the demands of its customers around the world. With a wide variety of players ranging from aggressive risk takers to occasional gamblers seeking a fun experience and lower risk, one size or one type of game definitely doesn’t fit all. IGT has long been recognized as an industry leader with its gaming solutions. Although the company has pioneered many of the most innovative themes on casino floors today, the company changed its video development strategy to better suit changing player preferences. And the gaming world is taking notice. Ryan Griffin, IGT Product Manager for Standard Products, is excited about the future. “We talked extensively to our customers and listened to their wants and needs,” said Ryan Griffin, IGT Product Manager for Standard Products. “As a result, we focused first and foremost on game math, then innovative features, branded visuals and sound to improve our players’ experience. We also revamped our testing program to provide meaningful competitive data on configurations, math, and betting models that are most attractive to players.” Designing for the True Gambler’s Experience “In general, as video slot players become more experienced and become more aggressive in their betting strategy and preferences, they don’t care about the special bonus transitions and all the fluff,” said Griffin. “Most want 8 a sustaining ride, they want to get in the bonus, and they expect to win something. Then they want to get back to the game as quickly as possible. They want a more comfortable base game experience like they get with our Wolf Run ® and White Orchid ® Video Slots, as well as our Da Vinci Diamonds ® Video Slots featuring Tumbling Reels ® . It’s simple. They understand it. They have a good potential reward. And that feels good to a majority of the players today.” Although these types of games appeal to a majority of players, there is also a segment of the market that chases bonuses. “They don’t care as much about a sustainable base game ride,” said Griffin. “They are willing to tough it out in hopes of a bigger, more rewarding bonus. Our Eastern Sun Video Slot displayed at last year’s G2E show was designed with this type of player in mind.” Current trends in gaming show that most players tend to cover all paylines. As a result, IGT has developed a host of innovative spinning reel and video slot themes, many with high paylines, reels and denominations.
“Our high-payline video games are very popular, said Griffin. “Players understand that if they cover all the lines, they get more action out of the game.” Griffin also said that most other manufacturers have moved away from developing new nickel, quarter and dollar specific denomination video slots. IGT took this opportunity to fill a niche. “IGT made a pledge to customers to develop and offer not only high-denomination games such as our Valhalla Video Slots and our up-coming Chinese Treasure Video Slots, but innovative low-denomination games such as White Orchid ® Video Slots”, said Griffin. “And we’re delivering on that promise.” Another change IGT made to its game library was to create clones of select video slot themes. A cloned game involves repurposing a math model from one game to create a new theme. “For years, we’ve had phenomenal success with our spinning reel slot clones, but never did them for our video slots,” said Griffin. “In the video slot realm, many games emphasized entertainment and each was its own masterpiece. We’re now designing for a true gambler’s experience.” IGT recently released a suite of Wolf Run ® Video Slot clones which include: Desert Spirit Video Slots; Lil’ Lady Video Slots; Lion Dance Video Slots; and Mayan Riches Video Slots. These 5-reel, 50-payline, 400-credit themes feature sophisticated graphics, stacked wilds and a retriggering free games bonus. All four are performing very well across North America, ranging from 1.5X to 2X above testing zone averages which comprise all of the leading manufacturers’ games. Another highly successful game is White Orchid ® Video Slots, a clone of IGT’s Treasures of Troy ® Video Slots. White Orchid ® Video Slots offers independent reels, a retriggering free games bonus, and the Bettor Chance additional wager with MultiWay Xtra with paylines. A very strong performer, this theme consistently trended 1.5X to 2X above test zone averages with average wagers ranging from $1.04 to $1.46, depending on the region. Leveraging the success of our 20-payline Cleopatra ® Video Slots theme, IGT cloned the math for Lady of the Lake Video Slots and Mystical Princess Video Slots, which debuted at last year’s G2E show. Lady of the Lake Video Slots is testing now, and Mystical Princess Video Slots is planned for testing in the near future. To supplement IGT’s MultiWay Xtra wagering concept family of games, Fire Opals MultiWay Xtra Video Slots was created. This theme, a clone of the innovative Hexbreaker 2 Video Slots, has 720 ways to win and a 500-credit maximum wager. It also offers a free games bonus with locking wilds and multipliers. Another successful clone is the 5-reel, 20-payline, 200-credit Rembrandt Riches Tumbling Reels ® Video Slots, a clone of IGT’s popular Da Vinci Diamonds ® Video Slots featuring Tumbling Reels ® game. The Tumbling What’s Hot At IGT – Standard Products 9 Reels concept matches symbols that disappear and new symbols fall into place as part of winning combinations. Not only is IGT releasing successful clones of its most successful games, we offer tweaks of successful math models and games such as Wolf Run ® Video Slots. These include the 5-reel, 100-payline, 1,000-credit 100 Wolves Video Slots which debuted at G2E 2007 and will be testing soon, the 4-by-5, 50-payline, 500-credit Grand Monarch Video Slots, Red Lions Video Slots, and Wild Wolf Video Slots. Wild Wolf Video Slots released to Nevada jurisdictions in December 2007 with performance numbers nearly 2X above all leading manufacturers in Power Score testing.
Page 1 and 2: News For The Gaming World February
Page 3 and 4: 8 - What’s Hot New slot and video
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Page 11 and 12: said Griffin. “At G2E 2007, we di
Page 13 and 14: What’s Hot At IGT - Standard Vide
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Page 17 and 18: What’s Hot At IGT - Standard Slot
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Page 37 and 38: 37 MegaJackpots ® Games Super Wild
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