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An Organizational Approach to the Design of Patent Law

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6 VERTINSKY FINAL_JAD (DO NOT DELETE) 2/27/2012 2:20 PM<br />

2012] AN ORGANIZATIONAL APPROACH 223<br />

might actually alter behavior. In doing so, <strong>the</strong>y largely ignore<br />

<strong>the</strong> different mechanisms by which patents may alter behavior<br />

in <strong>the</strong> production and use <strong>of</strong> innovation. 41<br />

2. Perfect Competition as a Benchmark<br />

A second limitation is <strong>the</strong> benchmark used by traditional<br />

<strong>the</strong>ories for evaluating rule change. In evaluating <strong>the</strong> impact <strong>of</strong><br />

patents, a model <strong>of</strong> perfect competition serves as <strong>the</strong> benchmark<br />

against which o<strong>the</strong>r forms <strong>of</strong> market activity can be compared<br />

and <strong>the</strong> efficiency costs <strong>of</strong> departure from perfect competition<br />

identified. This use <strong>of</strong> a perfect world as a benchmark for<br />

comparing alternative policies limits <strong>the</strong> scope for incremental<br />

improvement and excludes considerations <strong>of</strong> feasibility in policy<br />

design. As Ronald Coase warns,<br />

[c]ontemplation <strong>of</strong> an optimal system may . . . provide techniques <strong>of</strong><br />

analysis that would o<strong>the</strong>rwise have been missed. . . . But in general<br />

its influence has been pernicious. It has directed economists’ attention<br />

away from <strong>the</strong> main question, which is how alternative arrangements<br />

will actually work in practice. It has led economists <strong>to</strong> derive conclusions<br />

for economic policy from a study <strong>of</strong> an abstract model <strong>of</strong> a market<br />

situation. . . . Until we realize that we are choosing between social<br />

arrangements which are all more or less failures, we are not likely <strong>to</strong><br />

make much headway. 42<br />

Recent efforts <strong>to</strong> look at patent law in <strong>the</strong> context <strong>of</strong> imperfect<br />

competition move in <strong>the</strong> right direction, 43 but it is clear<br />

that a more comprehensive shift in <strong>the</strong> benchmarks used for<br />

comparing policy choices is needed. Part <strong>of</strong> this shift should in-<br />

41. See, e.g., James <strong>An</strong><strong>to</strong>n & Dennis Yao, Expropriation and Inventions:<br />

Appropriable Rents in <strong>the</strong> Absence <strong>of</strong> Property Rights, 84 AM. ECON. REV. 190<br />

(1994) (examining <strong>the</strong> role <strong>of</strong> patents in enabling trade in technological information);<br />

Nancy T. Gallini & Ralph A. Winter, Licensing in <strong>the</strong> Theory <strong>of</strong> Innovation,<br />

16 RAND J. ECON. 237, 238 (1985) (“[B]y protecting property rights, patents<br />

here open <strong>the</strong> market for trade in technological information.”); Robert P.<br />

Merges, Expanding Boundaries <strong>of</strong> <strong>the</strong> <strong>Law</strong>: Intellectual Property and <strong>the</strong> Cost<br />

<strong>of</strong> Commercial Exchange, 93 MICH. L. REV.1570, 1590–91 (1995) (discussing<br />

how IP rights can reduce transaction costs).<br />

42. Ronald H. Coase, The Regulated Industries: Discussion, 54 AM. ECON.<br />

REV. 194, 195 (1964).<br />

43. Herbert J. Hovenkamp, The Intellectual Property-<strong>An</strong>titrust Interface<br />

(U. Iowa Legal Studies, Research Paper No. 08-46, 2008), available at<br />

http://ssrn.com/abstract=1287628 (<strong>to</strong> access article, select One-Click Download)<br />

(stressing <strong>the</strong> importance <strong>of</strong> evaluating IP laws within specific market<br />

contexts); Mark A. Lemley, A New Balance between IP and <strong>An</strong>titrust, 13 SW J.<br />

L. & TRADE AM. 237 (2007) (arguing for <strong>the</strong> importance <strong>of</strong> evaluating rules<br />

such as private property orderings within <strong>the</strong>ir market context and using different<br />

forms <strong>of</strong> regulation <strong>to</strong> ensure <strong>the</strong> competition needed <strong>to</strong> make <strong>the</strong> rules<br />

effective).

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