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An Organizational Approach to the Design of Patent Law

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6 VERTINSKY FINAL_JAD (DO NOT DELETE) 2/27/2012 2:20 PM<br />

2012] AN ORGANIZATIONAL APPROACH 219<br />

ment in<strong>to</strong> <strong>the</strong> design <strong>of</strong> reform strategies. 24 It can be used <strong>to</strong><br />

evaluate divergent opinions on what <strong>the</strong> process <strong>of</strong> change<br />

should look like, in particular whe<strong>the</strong>r courts, legisla<strong>to</strong>rs, or a<br />

USPTO with expanded lawmaking authority should take a<br />

leading role in changing <strong>the</strong> direction <strong>of</strong> patent law. 25<br />

Part I <strong>of</strong> this Article explores <strong>the</strong> limits <strong>of</strong> <strong>the</strong> traditional<br />

law and economics approach <strong>to</strong> patent law and <strong>the</strong> implications<br />

<strong>of</strong> <strong>the</strong>se limits for current patent policy design. Part II provides<br />

a brief background on NIE and explains how <strong>the</strong> <strong>to</strong>ols and<br />

methodologies <strong>of</strong> NIE can be used <strong>to</strong> address <strong>the</strong> limitations <strong>of</strong><br />

traditional patent law approaches <strong>to</strong> innovation and patent reform.<br />

26 Part III describes <strong>the</strong> proposed organizational approach<br />

<strong>to</strong> patent law, outlining <strong>the</strong> methodology and providing a<br />

framework <strong>to</strong> guide its application <strong>to</strong> <strong>the</strong> strategic design <strong>of</strong> patent<br />

law. Under <strong>the</strong> organizational approach <strong>the</strong> focal points <strong>of</strong><br />

patent policy design become developing patent laws that are:<br />

(1) responsive <strong>to</strong> <strong>the</strong> needs <strong>of</strong> alternative innovation processes<br />

and <strong>the</strong> different motivations <strong>of</strong> entrepreneurs; (2) designed <strong>to</strong><br />

reduce <strong>the</strong> propensity for behaviors which are most costly <strong>to</strong><br />

<strong>the</strong> organization <strong>of</strong> economic activities (i.e. those behaviors involving<br />

defection from agreed upon norms or rules <strong>of</strong> behavior);<br />

and (3) robust <strong>to</strong> constraints on rule design and implementation<br />

and sensitive <strong>to</strong> alternative mechanisms for regulating behavior.<br />

Part IV illustrates how <strong>the</strong> organizational approach can<br />

be used <strong>to</strong> inform <strong>the</strong> design <strong>of</strong> patent law in response <strong>to</strong> contemporary<br />

challenges facing <strong>the</strong> current patent system. This<br />

Article concludes that adopting an organizational approach <strong>to</strong><br />

24. Some reform proposals focus solely on <strong>the</strong> administration <strong>of</strong> patent<br />

law ra<strong>the</strong>r than <strong>the</strong> substance <strong>of</strong> <strong>the</strong> rules; <strong>the</strong>y examine <strong>the</strong> comparative<br />

strengths and limits <strong>of</strong> alternative rule making processes. See e.g,. Michael J.<br />

Burstein, Rules for <strong>Patent</strong>s, 52 WM. & MARY L. REV. 1747, 1758–61 (2011) (examining<br />

<strong>the</strong> problem <strong>of</strong> patent reform as a problem <strong>of</strong> effective administration<br />

and advocating for greater rulemaking authority).<br />

25. See, generally, DAN L. BURK & MARK A. LEMLEY, THE PATENT CRISIS<br />

AND HOW COURTS CAN SOLVE IT 95–108 (2009); Stuart Minor Benjamin & Arti<br />

K. Rai, Fixing Innovation Policy: A Structural Perspective, 77 GEO. WASH. L.<br />

REV. 1, 32–54 (2008).<br />

26. See generally, Douglass C. North, A Recommendation on How <strong>to</strong> Intelligently<br />

<strong>Approach</strong> Emerging Problems in Intellectual Property Systems, 5 REV.<br />

L. & ECON. 1131 (2009) (discussing <strong>the</strong> role <strong>of</strong> NIE in helping <strong>to</strong> develop a<br />

more effective, responsive system <strong>of</strong> regulating innovation). The existing patent<br />

literature includes a number <strong>of</strong> existing applications <strong>of</strong> NIE <strong>to</strong> patent law,<br />

and one benefit <strong>of</strong> <strong>the</strong> organizational approach is its ability <strong>to</strong> integrate <strong>the</strong>se<br />

contributions in a way which yields new insights in<strong>to</strong> how patent policy should<br />

be changed.

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