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An Organizational Approach to the Design of Patent Law

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6 VERTINSKY FINAL_JAD (DO NOT DELETE) 2/27/2012 2:20 PM<br />

2012] AN ORGANIZATIONAL APPROACH 261<br />

for example, and where norms for flexible use <strong>of</strong> and respect for<br />

patent rights emerge, <strong>the</strong> formal institution <strong>of</strong> patent law may<br />

become more effective as a <strong>to</strong>ol for innovation. Similarly, where<br />

<strong>the</strong> system is regarded as exploitative or inefficient, or norms<br />

develop which involve ignoring intellectual property rights, <strong>the</strong><br />

effectiveness <strong>of</strong> <strong>the</strong> patent system may decline. Examples <strong>of</strong> patent<br />

law research beginning <strong>to</strong> take place at this level include<br />

<strong>the</strong> study <strong>of</strong> how norms <strong>of</strong> information production and information<br />

sharing develop and interact with formal rules, such as<br />

<strong>the</strong> allocations <strong>of</strong> property rights. 216 Studies <strong>of</strong> creativity and<br />

processes <strong>of</strong> scientific discovery can suggest characteristics that<br />

may usefully inform <strong>the</strong> construction <strong>of</strong> patent laws. 217<br />

Informal rules—level two <strong>of</strong> <strong>the</strong> framework—play an important<br />

role in <strong>the</strong> development and dissemination <strong>of</strong><br />

knowledge, and in <strong>the</strong> interaction <strong>of</strong> norms <strong>of</strong> “free” or “semifree”<br />

information sharing with patent law; this is a subject <strong>of</strong><br />

growing concern, particularly in <strong>the</strong> context <strong>of</strong> academic science.<br />

218 Alternative modes <strong>of</strong> innovation emerge that are constructed<br />

around norms <strong>of</strong> open access. Consider, for example,<br />

user innova<strong>to</strong>rs—or lead users—who develop technology for<br />

<strong>the</strong>ir own use, and are involved in free innovation transfers.<br />

These “lead users” innovate in order <strong>to</strong> solve <strong>the</strong>ir own ahead <strong>of</strong><br />

market needs, providing new and improved products, <strong>of</strong>ten<br />

without any intent or action <strong>to</strong> patent <strong>the</strong>ir contributions. 219<br />

216. This has been <strong>the</strong> subject <strong>of</strong> much discussion in <strong>the</strong> context <strong>of</strong> patent<br />

rights obtained over <strong>the</strong> fruits <strong>of</strong> basic research. See Robert P. Merges, A New<br />

Dynamism in <strong>the</strong> Public Domain, 71 U. CHI. L. REV. 183, 197 (2004) (discussing<br />

concerns about <strong>the</strong> “propertization” <strong>of</strong> <strong>the</strong> public domain); see also Eisenberg,<br />

<strong>Patent</strong>s and <strong>the</strong> Progress <strong>of</strong> Science: Exclusive Rights and Experimental<br />

Use, supra note 35.<br />

217. See, e.g., Fromer, supra note 215.<br />

218. See, e.g., Rebecca S. Eisenberg, Proprietary Rights and <strong>the</strong> Norms <strong>of</strong><br />

Science in Biotechnology Research, 97 YALE L.J. 177, 217–26 (1987) (discussing<br />

<strong>the</strong> conflict between exclusive rights in research discoveries and academic<br />

norms); Heller & Eisenberg, supra note 205, at 698; Robert P. Merges, Property<br />

Rights Theory and <strong>the</strong> Commons: The Case <strong>of</strong> Scientific Research, 13 SOCIAL<br />

PHILOSOPHY & POLICY 145 (1996).<br />

219. See Fred Gault & Eric von Hippel, The Prevalence <strong>of</strong> User Innovation<br />

and Free Innovation Transfers: Implications for Statistical Indica<strong>to</strong>rs and Innovation<br />

Policy at 3 (MIT Sloan Sch. Mgmt., Working Paper No. 4722-09,<br />

2009), available at http://ssrn.com/abstract=1337232 (<strong>to</strong> access article, select<br />

One-Click Download) (arguing that statistical indica<strong>to</strong>rs <strong>of</strong> innovation activities<br />

should be modified <strong>to</strong> reflect <strong>the</strong> importance <strong>of</strong> user-innova<strong>to</strong>rs in producing<br />

product and process innovations and that given <strong>the</strong> significance <strong>of</strong> this<br />

“free” innovation we should be more skeptical about <strong>the</strong> need for strong patent<br />

rights).

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