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An Organizational Approach to the Design of Patent Law

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6 VERTINSKY FINAL_JAD (DO NOT DELETE) 2/27/2012 2:20 PM<br />

2012] AN ORGANIZATIONAL APPROACH 273<br />

cusing on cognition provides a useful context for exploring <strong>the</strong><br />

characteristics, motivations, and decision-making <strong>of</strong> <strong>the</strong> entrepreneur,<br />

with implications for how patents might influence behavior.<br />

261 There is at least anecdotal evidence that patents<br />

could have an empowerment function. 262 The notion that one<br />

can “own” <strong>the</strong>ir own ideas and create valuable assets out <strong>of</strong><br />

<strong>the</strong>ir own intellectual efforts can encourage individuals <strong>to</strong> pursue<br />

<strong>the</strong>ir initiatives in a business world that <strong>the</strong>y might o<strong>the</strong>rwise<br />

feel was inaccessible. There is both a psychological component<br />

and a practical business component <strong>to</strong> <strong>the</strong> notion <strong>of</strong><br />

intellectual property as property that can be self-created, with<br />

limited external resources. At <strong>the</strong> broader social level, cultural<br />

and social understanding about patents and intellectual property<br />

ownership more generally could create a climate conducive<br />

<strong>to</strong> entrepreneurship, just as <strong>the</strong> bankruptcy laws and <strong>the</strong> acceptability<br />

<strong>of</strong> failure has been thought <strong>to</strong> contribute <strong>to</strong> <strong>the</strong> willingness<br />

<strong>to</strong> engage in risky new ventures. 263 General norms<br />

about risk taking and his<strong>to</strong>rical practices <strong>of</strong> investment might<br />

be influenced by patent policies, influencing at least <strong>the</strong> financing<br />

<strong>of</strong> entrepreneurial activities. The different psychologies <strong>of</strong><br />

creativity and scientific or technical invention may also justify<br />

differences in formal rules. 264 Recognizing <strong>the</strong> interaction between<br />

informal rules and formal rules, <strong>the</strong> organizational approach<br />

captures <strong>the</strong> potential <strong>of</strong> entrepreneurial acts and beliefs<br />

<strong>to</strong> shape <strong>the</strong> direction <strong>of</strong> innovation and influence <strong>the</strong> roles<br />

that patents may play in innovation processes. 265<br />

261. See, e.g., Shyamkrishna Balganesh, Foreseeability and Copyright Incentives,<br />

122 HARV. L. REV. 1569 (2009); Jonathan Remy Nash & Staphanie M.<br />

Stern, Property Frames, 87 WASH. U. L. REV. 449 (2010); Jennifer W. Scangos,<br />

Comment, Instinct and Rationality: <strong>An</strong> Evolutionary <strong>Approach</strong> <strong>to</strong> Intellectual<br />

Property <strong>Law</strong>, 15 INTELL. PROP. L. BULL. 65 (2010).<br />

262. For anecdotal evidence, see <strong>the</strong> life and work <strong>of</strong> National Foundation<br />

for Teaching Entrepreneurship founder Steve Mariotti. But see Torrance &<br />

Tomlinson, supra note 143, at 135.<br />

263. See generally Mike W. Peng, Yasuhiro Yamakawa, & Seung-Hyun<br />

Lee, Bankruptcy <strong>Law</strong>s and Entrepreneur-Friendliness, 34 ENTREPRENEURSHIP<br />

THEORY AND PRACTICE 517 (2009).<br />

264. See Jeanne C. Fromer, A Psychology <strong>of</strong> Intellectual Property, 104 NW.<br />

U. L. REV. 1441, 1443 (2010) (examining patent laws and copyright laws in<br />

light <strong>of</strong> psychology literature on creativity and different aspects <strong>of</strong> <strong>the</strong> creative<br />

processes for different works and inventions).<br />

265. See, e.g., Sarah Kaplan & Fiona Murray, Entrepreneurship and <strong>the</strong><br />

Construction <strong>of</strong> Value in Biotechnology, 29 RES. IN THE SOCIOLOGY OF ORG.<br />

107, 107–8 (2010) (“[T]he burgeoning literature on institutional entrepreneurship<br />

. . . argues precisely that nei<strong>the</strong>r <strong>the</strong> technology nor <strong>the</strong> institutional environment<br />

is fixed and that multiple ac<strong>to</strong>rs with multiple goals . . . act <strong>to</strong>

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