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TREND SEGMENTS<br />
VINTAGE-INSPIRED GEAR<br />
...The reTro<br />
reSurgeNce<br />
Cory Lake<br />
The retroinspired<br />
gear<br />
craze has left<br />
mi customers<br />
rockin’ like<br />
it’s 1950<br />
48 I MUSIC INC. I MAY 2011<br />
They just don’t make<br />
them like they used to.<br />
This goes for guitars,<br />
drums and band<br />
instruments. In no<br />
uncertain terms, retro-inspired<br />
gear has caught the eye of MI<br />
consumers. Evidence of this was<br />
rampant at the recent NAMM<br />
show, where vintage-inspired<br />
everything held its own against<br />
cutting-edge technology.<br />
“I think the MI trend toward<br />
vintage-inspired gear is<br />
a reflection of a greater, more<br />
general retro-inspired pop culture<br />
movement,” said Erik Lind,<br />
product manager for Musiquip.<br />
“Elements of vintage have found<br />
their way into music, design,<br />
television and film.<br />
“What’s interesting, though,<br />
is that it’s cross-generational.<br />
For older consumers, it is largely<br />
born out of nostalgia. For<br />
younger generations, I think the<br />
vintage-is-cool vibe is, at least to<br />
some extent, a counterattack on<br />
the superficial, fast-paced, disposable<br />
mass-marketing aspects<br />
of much of today’s consumer<br />
culture.”<br />
An aging baby boomer population<br />
has also had a major pull
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