CORPORATE MESSAGE - Max International Virtual Office
CORPORATE MESSAGE - Max International Virtual Office
CORPORATE MESSAGE - Max International Virtual Office
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inside this issue<br />
Corporate Message<br />
<strong>Max</strong> reaches ‘epic<br />
milestone’ as glutathione<br />
leader<br />
<strong>Max</strong> Canada<br />
New V.P.<br />
Upcoming Events<br />
Tools<br />
The Treasure Within<br />
FAQ<br />
Product e-book<br />
Training<br />
<strong>Max</strong> Living Part 1<br />
Web Updates<br />
Product<br />
Glutathione and the Liver<br />
Recognition<br />
Top Associate Recruiters<br />
Top Preferred Customer<br />
Recruiters<br />
Rank Advancements<br />
March<br />
Become a fan of <strong>Max</strong> on<br />
Facebook! Click here<br />
<strong>CORPORATE</strong> <strong>MESSAGE</strong><br />
<strong>Max</strong> reaches ‘epic milestone’ as glutathione leader<br />
Dave Bagley, Vice President of Product Development<br />
Maya Angelou said, “People will forget what you said,<br />
people will forget what you did, but people will never forget<br />
how you made them feel.”<br />
At <strong>Max</strong> <strong>International</strong> we are committed to impacting a troubled world<br />
for the better. We begin with those closest to us. When I kiss my kids<br />
goodnight, I wonder how I made them feel that day. When I leave<br />
work I ask myself how I made the people I associated with feel. In<br />
the field, your realm of influence is almost limitless. In a world of<br />
increasing physical, dietary, mental, emotional and economic stressors, you offer support<br />
in vital areas when so many are looking for answers.<br />
Collectively we’re part of a movement to ensure that we not only offer the best now, but<br />
continue to represent excellence and progression well into the future. It’s amazing and<br />
gratifying to think that Dr. Keller and Dr. Nagasawa, who never knew each other, would<br />
develop technology that would exist under one roof and contribute to the same cause.<br />
For as long as I can remember, people have been looking for natural solutions to health<br />
and vitality—that fruit or plant with rare nutritional properties and exclusive marketability.<br />
Follow us on Twitter!<br />
www.twitter.com/maxintl<br />
1
<strong>CORPORATE</strong> <strong>MESSAGE</strong><br />
We offer the world something unique by unlocking the miracle inside of us. Understanding ways to truly optimize the<br />
natural production and utilization of glutathione within the cells is an ongoing process.<br />
We already have the best but we are on the brink of releasing exciting technology that is truly groundbreaking—perhaps<br />
multiple steps above what we’ve already accomplished. Dr. Nagasawa has spent the better part of 25 years researching<br />
and perfecting this natural compound that allows the body to be re-fueled with glutathione to promote optimal health<br />
and vitality.<br />
We consider it our responsibility to make your job as messengers easier by continually enhancing the message. As<br />
the company reaches an epic milestone, the newly released e-book, The Treasure Within: Discovering the Body’s Most<br />
Powerful Antioxidant* perfectly complements the dynamic message it showcases. It is a living tool that will continuously<br />
expand to reflect the developments its pages capture. It is the perfect companion to introduce prospects to a company<br />
intent on remaining the world’s glutathione leader.<br />
We want <strong>Max</strong> <strong>International</strong> to be a company with products you can always feel good about introducing to friends and<br />
prospects. By extension, the answer to the question, “How do you make people feel?” could take on a whole new<br />
dimension.<br />
Sincerely,<br />
Dave Bagley, Vice President of Product Development<br />
*Download your own copy of the e-book at blog.max.com. You’ll find a link on the right side of the page.<br />
2
MAX CANADA<br />
MAX CANADA NAMES NEW V.P.<br />
Carol Ford, of Brampton, Ontario, is thrilled about her new role as Vice President of <strong>Max</strong><br />
Canada, which enables her to merge 32 years of multi-faceted industry experience.<br />
Carol has held positions spanning all angles of the industry including General Manager,<br />
<strong>International</strong> VP of Sales, CEO and several years building independent businesses in<br />
the field. Carol has also owned two network marketing businesses, as well as other<br />
businesses outside the industry.<br />
“I look forward to providing Associates of Canada with support, tools, and systems needed to<br />
achieve the momentous growth we all anticipate at <strong>Max</strong> <strong>International</strong>,” Carol said. “With excellent<br />
leadership already in place, I’m excited about partnering with them to achieve this growth.”<br />
Carol put her long-standing corporate management career on hold during the last two years as she pursued her<br />
passion for field work by becoming a <strong>Max</strong> Associate. She loves working with field leaders and business builders to help<br />
them realize their dreams. As a proud mother of four adult children, and grandmother of eight, Carol understands the<br />
importance of balancing priorities in life, while building a dream lifestyle for loved ones and creating a legacy for the<br />
family. Carol feels her greatest strengths are training, coaching, and supporting business builders, and believes her new<br />
role as VP will allow her to shine even more strongly in those areas.<br />
Carol said her door is always open to suggestions and questions from partners in the field. She looks forward to traveling<br />
throughout the country in the coming weeks and months to attend special events and meet personally with individuals<br />
in the field. Carol is already gathering feedback and increasing support for Canadian Associates in a variety of ways, as<br />
together they prepare for the anticipated <strong>Max</strong> <strong>International</strong> growth momentum.<br />
3
UPCOMING EVENTS<br />
BALANCE, VISION, AND GOALS<br />
Philippines welcomes top leaders for weekend of valuable training, recognition<br />
Philippines Showcase/Road to Diamond, April 24-26<br />
Members of the <strong>Max</strong> Corporate team are headed to the Philippines for<br />
the <strong>Max</strong> Showcase/Road to Diamond seminar, April 24 – 26. Top field<br />
and corporate leaders will talk about exciting new developments and<br />
recognize the accomplishments of our many dedicated Associates in the<br />
Philippines.<br />
Associates and their guests will have the opportunity to mingle with leaders<br />
and hear about the philosophy behind <strong>Max</strong> <strong>International</strong>’s business strategy<br />
and its groundbreaking products. Prospects will receive information which<br />
will inspire many to take a closer look at the company. Darin Ashby, Senior Director of Events and Recognition, will discuss<br />
upcoming events and recognize the Associates who have advanced and achieved other noteworthy accomplishments.<br />
Associates who have qualified will be invited to participate in the Road to Diamond training. This training is designed for<br />
Associates who have shown they are serious about the business and want to find ways to take it to new heights. It’s called<br />
Road to Diamond for a reason. Associates in attendance will find ways to advance in the company, through daily application<br />
of the principles taught by field leaders Ed Yco, Steve Kent and Jim Fitzpatrick and corporate leaders Rick Nelson, Vice<br />
President of Business Development, and Eric Anderson, Vice President of Sales and Support. This instruction will equip<br />
ambitious Associates with the knowledge they need to propel their businesses forward, as they find balance and meaning<br />
in life through <strong>Max</strong> Living principles.<br />
We look forward to meeting with our valued Associates in the Philippines during this exciting event. See you there!<br />
Hawaii trips still there for the taking<br />
1st Annual Diamond/Leadership Celebration, Maui, Hawaii, May 22-28<br />
April is the last month to qualify for one of four remaining trips to the 1st<br />
Annual Diamond/Leadership Celebration in Hawaii and many Associates<br />
are working hard to make this dream trip a reality. Check your score at<br />
http://www.max.com/contest/hope/index.php.<br />
Here’s how to qualify: Using the same point scale as the original Hawaii<br />
promotion, the top two point earners globally during this period will win<br />
a trip for two to Maui. For the other two trips, everyone who has earned<br />
a minimum of 10 points during the contest period will be entered into a<br />
4
UPCOMING EVENTS<br />
random drawing on May 1. You receive one entry for every point. The Top 10 point earners will also win a Recharge Pack!<br />
Examples: You finish third with 39 points, you therefore get 39 entries in the drawing. You score 10 points, you get 10 entries<br />
in the drawing.<br />
For a complete list of rules and a breakdown of the point scale that will continue to be used for this new promotion, visit <strong>Max</strong>.<br />
com. As you work toward winning a trip, you can also earn extra FastTrack commissions through the Spring into Momentum<br />
promotion. Don’t waste any time. Get busy and make it happen!<br />
Here is a list of upcoming <strong>Max</strong> <strong>International</strong> events. Look for events in your area:<br />
April, 2010<br />
Saturday, April 24 – Monday, April 26, <strong>Max</strong> Showcase and Road to Diamond Leadership Retreat, Philippines<br />
May, 2010<br />
Saturday, May 8, 2010, <strong>Max</strong> Living, Nashville, Tennessee<br />
Saturday, May 22—Friday, May 28: 1st Annual Diamond/Leadership Celebration, Maui, Hawaii<br />
June, 2010<br />
Thursday, June 10—Saturday, June 12, Road to Diamond, Park City, Utah<br />
October, 2010<br />
Thursday, October 14—Saturday, October 16, 2010, <strong>Max</strong> “All Star Weekend” Convention, Salt Lake City, Utah<br />
5
UPCOMING EVENTS-ALL STAR CONVENTION 2010<br />
Register now for the <strong>Max</strong> “All Star Weekend” Convention.<br />
Just $69 through April 30!<br />
Take your <strong>Max</strong> business to the elite level and perfect a winning<br />
game at <strong>Max</strong> <strong>International</strong>’s 2010 “All Star Weekend” Convention,<br />
Oct. 14-16, 2010, in Salt Lake City.<br />
Registration for this premiere event is now open!<br />
Through April 30th, all tickets for this event are just US$69, and,<br />
once you register yourself, you can buy as many as you like. At that<br />
price, you can give a ticket to Associates you enroll, include one<br />
with every Diamond Pack you sell, etc. Use this amazing offer to<br />
give your team members a leg-up on launching their <strong>Max</strong> business!<br />
At convention, you and your All Star team will learn the winning<br />
ways of <strong>Max</strong> from our MVPs—our most successful Associates—<br />
along with the Co-founders and Executives. Convention is our<br />
premiere event and nothing can be as beneficial to your business.<br />
Leaders are made at convention.<br />
If you need any more reasons to attend, this one’s a slam dunk: Those who attend the <strong>Max</strong> All Star Weekend will have the<br />
first chance to get the new products that will be unveiled at Convention!<br />
Register now and get commitments from everyone on your team. The <strong>Max</strong> All Star Weekend is where every Associate<br />
needs to be.<br />
6
TOOLS<br />
MAKING THE MOST OF A POWERFUL TOOL<br />
<strong>Max</strong> <strong>International</strong>’s latest e-book, The Treasure Within: Discovering<br />
the Body’s Most Powerful Antioxidant, recounts the story told by<br />
Russell Cromwell of Al Hafed, an Arab man, who becomes obsessed<br />
with finding diamonds after an old priest informs him of their value.<br />
Al Hafed sacrifices everything of any importance in the pursuit of this<br />
treasure. After a lifetime of searching, he finds himself impoverished and<br />
disillusioned with his life, which ends when he casts himself in the sea.<br />
In a tragic twist, a man purchases Al Hafed’s farm only to unearth a magnificent<br />
diamond mine on the very property Al Hafed left behind. This story perfectly<br />
illustrates a phenomenon that has plagued the health and wellness industry. It also characterizes many people we<br />
associate with daily who actively seek nutritional alternatives in a complex world. As you share this e-book with friends,<br />
family, and acquaintances, many will find answers they seek and lives will be changed as your business grows.<br />
Instead of searching obscure global locations for exotic fruits and berries with rare antioxidant properties, <strong>Max</strong> <strong>International</strong><br />
turns inward to the diamond mine in our bodies. <strong>Max</strong> technology seeks to support the body’s own production of its most<br />
powerful antioxidant, glutathione.<br />
With this basic premise, The Treasure Within provides a comprehensive overview of the <strong>Max</strong> glutathione story from the<br />
development of Dr. Keller’s groundbreaking product <strong>Max</strong>GXL ® to the cutting edge nano-activating product <strong>Max</strong> N-Fuze ®<br />
and forthcoming products resulting from nearly 25 years of Dr. Herb Nagasawa’s dedicated research.<br />
Customizing your approach<br />
In the recent webinar, Mike Larkins discussed using the e-book as it relates to tribe culture as presented by Seth Godin<br />
in his book Tribes. A tribe involves communication between the tribal leaders, tribesmen and connections outside the<br />
tribe, called fans. With a few good tribesman and a few good fans, who become believers and are committed to the<br />
process, you can start a movement.<br />
“Our intent is to provide you with tools that help individuals tell the story better, target those outside <strong>Max</strong> and send out a<br />
viral message that gets people talking,” Mike said. “This will create talkability hooks. If you get a thousand people—and<br />
it only took four hours to book a thousand people to listen to the webinar—that’s a phenomenal tribe. That many people<br />
could impact the world.”<br />
Mike called 2010 a breakthrough year. “That’s true for where <strong>Max</strong> <strong>International</strong> is headed and it’s true for each<br />
of you individually,” he said.<br />
7
TOOLS<br />
Advisory Council member Dr. Daria Davidson said that when the story you are telling is real the less talking you do the<br />
better. The last thing you want to give a thirsty friend is a drink from a fire hose. The e-book allows you to customize<br />
your approach according to the interests of your prospect. Some will respond well to being directed to specific pages,<br />
while others will end up reading the entire e-book.<br />
Daria called Alan Sickman a master at this business. Alan built his business by simply handing a magazine to his<br />
prospect and specifying certain pages he knew would be of interest. The e-book allows you to do the same with the<br />
added bonus of providing multi-media options. Some prospects who might skim through the text will be taken in by the<br />
informative videos, which can be viewed randomly and largely independent of the text, creating a remarkably versatile<br />
resource.<br />
Dr. Davidson described the e-book as a professional-looking, hype-free tool that represents the company well. She joined<br />
with Mike Larkins in saying that this is a company built on relationships. Sending the e-book out as a big email blast could<br />
spark some interest but don’t be surprised if such a strategy elicits a limited response.<br />
“It should be used with a little thought and discipline,” Dr. Davidson said. “If you’re an Associate who already has a<br />
system in place, you’ll know where this will fit in and you won’t need a lot of help. But if you are hesitant and not sure how<br />
to bring <strong>Max</strong> <strong>International</strong> into your conversation, this will give you one more tool that will do much of the talking for you.”<br />
Dr. Davidson described the product scheduled for release this summer as phenomenal.<br />
“If Dr. Keller’s work could be described as taking us from air travel to a moon-bound space shuttle, the<br />
forthcoming technology is the Starship Enterprise taking us into warp speed mode,” Dr. Davidson said.<br />
“Glutathione doesn’t change and our science doesn’t change. Being the world leaders in glutathione research,<br />
development, and deployment doesn’t change. It just grows. The story, however, will change and expand after the June<br />
product launch. The book will change then, too. It’s an exciting time to be a part of this company. I believe 2010 will be<br />
the year that we say, ‘I’m glad I didn’t sleep through that year.’”<br />
The Treasure Within is one tool that will give your prospects the chance to wake up and be a part of an exciting<br />
movement that will impact the world.<br />
Visit the <strong>Max</strong> blog to download a copy of The Treasure Within today. To listen to the entire webinar discussing the<br />
e-book, click here.<br />
8
FAQ-PRODUCT E-BOOK<br />
UTILIZING THE TREASURE WITHIN E-BOOK<br />
The newly released e-book The Treasure Within: Discovering Your Body’s Most Powerful Antioxidant is a<br />
dynamic, versatile tool that can provide your prospect with a quick answer to a question, a brief look at a<br />
few specific aspects of the company, or a comprehensive overview of <strong>Max</strong> <strong>International</strong>’s role as the world<br />
leader in glutathione research, development, and deployment. The e-book can be used in a variety of ways<br />
and customized according to the interests of your prospect.<br />
Q. Is the e-book free and, if so, how do I access it?<br />
It is also a living tool. Mike Larkins has referred to 2010 as the year of<br />
breakthroughs. That is saying something when you consider that <strong>Max</strong> is a<br />
company that specializes in breakthrough products. This is a year where that<br />
distinction will take on a new meaning as we look to further solidify our status<br />
as the glutathione leader with forthcoming products. Introducing a tool that<br />
has the capacity to expand along with the company’s product line is vital. The<br />
FAQ—along with other sections of the April newsletter—is designed to help you<br />
find ways to utilize this powerful new tool to its best advantage. Here are some<br />
questions from our Associates:<br />
A. The e-book is free and available at blog.max.com. Scroll down to downloads and click on the e-book image to<br />
download a PDF or right click and scroll down to “save link as” to save it to your hard drive.<br />
Q. As a marketing tool, what are the advantages to The Treasure Within and other e-books?<br />
A. E-books will provide a more in-depth analysis of specific aspects of the company than you will find anywhere else.<br />
Our first e-book discussed the <strong>Max</strong> Code and <strong>Max</strong>’s mission to become an “A” Company. The Treasure Within focuses<br />
on our role as the glutathione leader. E-books present the information in an interactive and entertaining format—with<br />
videos and web links—that will capture the attention of contacts with widely varying interests and backgrounds.<br />
This tool allows you to customize your approach by offering an in-depth, multimedia<br />
overview of the importance of glutathione and <strong>Max</strong> <strong>International</strong>’s role as<br />
the world leader in technology that supports the body’s production of it. Some<br />
of the prospects with whom you share The Treasure Within will skim through it,<br />
some—with specific areas of interest—will access the pages that address those<br />
areas, while others will absorb every word. The beautiful thing about the e-book<br />
is that it caters to the unique needs, interests, and lifestyles of your prospect.<br />
The videos can be viewed independently of the text and some of your prospects<br />
will, no doubt, watch the videos before they do anything else.<br />
9
FAQ-PRODUCT E-BOOK<br />
We feel the e-book is compelling enough that certain prospects who are targeting<br />
specific pages may find themselves perusing sections that weren’t initially of<br />
interest and—because of the groundbreaking nature of the information—may<br />
end up reading all of it, increasing the likelihood that they could decide to get<br />
involved in the company.<br />
Q. Does <strong>Max</strong> plan to supply a hard copy of The Treasure Within for<br />
Associates to distribute in the future?<br />
A. We don’t feel that a hard copy of the e-book would be useful because it is<br />
a dynamic, interactive tool with multi-media links that wouldn’t lend itself to, or<br />
be best utilized in, a hard copy format. It can be easily downloaded from the max.com blog and emailed to contacts.<br />
Getting it into the hands of contacts as a PDF is even easier than it would be in printed form and much more useful<br />
to your contact. You can also text a link to the e-book to your prospect or provide links at social networking sites like<br />
Facebook and Twitter. This will get far more exposure than a traditional hard copy would.<br />
Q. With ongoing product developments will The Treasure Within become outdated?<br />
A. Not at all. Another great thing about e-books is they are living tools that<br />
change and evolve with ongoing developments in the company. That is especially<br />
important in light of the exciting product launch this summer that is the culmination<br />
of one aspect of Dr. Nagasawa’s dedicated, groundbreaking research over the<br />
better part of 25 years. With the release of each innovative product the <strong>Max</strong> story<br />
is continuously updated and captured in its pages. Thus, your prospects will not<br />
only be able to get an overview of the breakthrough that led to the formation of<br />
<strong>Max</strong> <strong>International</strong> as a company, in the form of <strong>Max</strong>GXL ® ,but they will see how<br />
<strong>Max</strong> <strong>International</strong> intends to stay ahead of potential competitors well into the<br />
future with ongoing research and an ever-expanding product line.<br />
Q. Where can I go to listen to the webinar discussing the e-book?<br />
A. Click here to listen to Mike Larkins, Dave Bagley, Dr. Daria Davidson, and Carl Woolston discuss how to best utilize<br />
this powerful new tool.<br />
10
TRAINING<br />
MAX LIVING PART 1<br />
Make life’s moments count by effectively managing time and making and keeping commitments<br />
For the next three months the training section in <strong>Max</strong>Today will be devoted<br />
to three different aspects of <strong>Max</strong> Living. Associates in all walks of life attempt<br />
to balance overstuffed schedules with building a business. This can be<br />
challenging even for the most organized person. It is important to build your<br />
business in a way that doesn’t detract from things that matter most, but this<br />
can, at times, seem daunting. Discovering small ways to achieve balance and<br />
improve effectiveness, while decreasing stress, can make all the difference.<br />
What is time? We’ve heard it said that time is money, our most precious resource, or what we bide between paychecks.<br />
It is all of those things but most importantly time is what you make of it. If you can manage it in a way that adds value<br />
to your life and the lives of those around you, your life will become one of great significance. <strong>Max</strong>imizing what matters<br />
most is a process of making each moment count and making sure the things of greatest importance don’t get bypassed<br />
because we aren’t paying careful enough attention.<br />
When time starts working in your favor your life becomes meaningful and significant.<br />
Sit down today and write down two major commitments you want and need to accomplish. Don’t feel like you have to<br />
limit it to two. If you can think of five things off the top of your head, write all of them down. A great one to start with is<br />
this: “I will invest ten to fifteen minutes each day formally planning my day.”<br />
The objectives of <strong>Max</strong> Living are the following:<br />
Decrease Stress: By simply following through with one of the commitments you write down, you can substantially<br />
decrease stress levels.<br />
Increase Your Personal Effectiveness: This is not to be confused with productivity. Productivity can be a good thing but<br />
it is possible to be productive doing the wrong thing. If your ladder is sitting against the wrong wall it doesn’t matter how<br />
productive you are. Effectiveness comes when you have your ladder against the right wall and you’re doing the right<br />
thing in terms of what matters most to you, your family, and your team.<br />
Increase Joy and Balance in Your Life and in Your <strong>Max</strong> Business: Decreasing stress and increasing effectiveness will<br />
naturally create joy and balance.<br />
We can all learn from the serenity prayer recited at the beginning of each AA meeting. It says, “God grant me the serenity<br />
to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”<br />
11
TRAINING<br />
Imagine that you are sitting at home. Think of your home as a continuum, like a box. The wall to your left represents the<br />
things in your life you have no control over, the wall to your right represents everything you have total control over, and<br />
the space in between represents the things over which you have varying degrees of control.<br />
Focusing too much time on things that are out of our control, like something that happened in the past or other people’s<br />
actions, is counterproductive. One of the things that you have total control over is whether or not you decide to proactively<br />
plan the events of your day. Taking control of that one aspect of your life can be a powerful thing.<br />
Keys to effective planning include:<br />
Review Values and Goals and Set Specific Daily Tasks That Reflect Your Values: Most of the people reading this probably<br />
already use some kind of to-do list each day. Very rarely do the highest priorities show up on that to-do list. When you<br />
start to see that the highest priorities are showing up on your daily task list it creates a sense of peace knowing that you<br />
aren’t letting those things pass you by.<br />
Evaluate Time Vs. Task and Anticipate Obstacles: Take time to decide if you are over-planning. Ask yourself the question,<br />
“Am I planning ten hours worth of things and only have about seven hours worth of discretionary time today?”<br />
Prioritize Tasks: Spend fifteen minutes each day formally planning your day.<br />
If you start today to implement these commitments into your daily routine it could make a significant difference in your<br />
stress levels, in your personal effectiveness, and in enhancing the balance and joy in your life and your effectiveness in<br />
building the business.<br />
12
WEB UPDATES<br />
Here are some new and forthcoming Web updates to watch for:<br />
<strong>Max</strong>4U back office has been given a new look, and a direct link to the <strong>Max</strong> blog.<br />
Now Available – We have consolidated the enrollment process, so instead of having separate enrollments at <strong>Max</strong>4U and<br />
the virtual office, there will just be one enrollment site that will be much easier to use. For a step-by-step tutorial of the<br />
enrollment process click here.<br />
Coming soon—At the end of April all <strong>Max</strong>4U subscribers will have full access to the websites for all active countries, to<br />
help you recruit people from the Philippines and New Zealand.<br />
Coming soon—<strong>Max</strong>.com will be updated with a new look and easier navigation.<br />
13
PRODUCT<br />
GLUTATHIONE AND THE LIVER<br />
It’s a clear fact that we live in a toxic environment. The foods we eat, the air we breathe, the water we drink,<br />
all contain chemicals and toxins. For our bodies, the daunting task of getting rid of all these toxins starts in<br />
the liver. The liver is one of the hardest working and important organs in the body.<br />
The liver essentially acts as a washing machine, cleansing the body of many damaging toxins<br />
before they can enter the bloodstream. It is also responsible for removing dangerous microorganisms<br />
such as bacteria, fungi, viruses, and parasites from the blood before they have the<br />
opportunity to invade critical parts of the body where they can do the most damage.<br />
This is important since many of the toxins in our bodies can actually be produced by the body.<br />
Fatty tissues can be stored for years and then release toxins into the body as byproducts of<br />
energy conversion during activities like exercise, fasting, or during times of stress. Nutritional<br />
deficiencies, which are increasingly prevalent due to poor diets and conventionally-grown foods,<br />
can also increase the amount of internally produced toxins.<br />
This is one reason a healthy diet is so important, because it supports optimal liver function while at the same time reducing<br />
the amount of toxins your body produces. Of the many jobs the liver performs, detoxification is the liver’s most important.<br />
The most essential element used by the liver in this process is glutathione (GSH).<br />
How Glutathione Aids in the Detoxification Process<br />
During detoxification, the liver filters the blood, removing large toxins and unwanted chemicals. The liver filters everything<br />
ingested by the body and converts any toxins into water soluble chemicals that are expelled in urine, bile, or stool. This<br />
generally occurs in a two-phase process.<br />
During phase I the liver either completely neutralizes toxins or modifies them into weaker, less harmful toxins. Toxins are<br />
reduced to smaller fragments, which can then be more easily neutralized in the next phase.<br />
During phase II more powerful enzymes are produced which continue the detoxification process. GSH is produced during<br />
phase I, but released into the body, along with other antioxidants, during phase II. Antioxidants protect cells from oxidative<br />
damage caused by free radicals. GSH is by far the most important antioxidant produced by the body for neutralizing free<br />
radicals and is a principle component of phase II detoxification.<br />
When a person is exposed to large amounts of toxins for long periods there is an imbalance between the two phases. When<br />
this occurs, key nutrients such as GSH levels are depleted. Liver damage and oxidative stress can result when phase II<br />
processes, dependent on GSH, fail to occur. It is vital to supply the body with proper nutrients while limiting the amount of<br />
free radicals we ingest.<br />
14
PRODUCT<br />
We have so many stressors and toxins around us it is essential that our bodies are armed with a way to combat them. For<br />
example, imagine a clean sponge that represents your body and a bowl of pure, clean water that represent the nutrients and<br />
vitamins your body needs. If you first submerge the sponge in a bowl of muddy water (toxins) and then extract the “toxinfilled”<br />
sponge and place it into a bowl of pure, clean water, how much of the pure, clean water (nutrients) do you think it will<br />
be able to absorb? Not much, right? However, if you first thoroughly wring out the muddy water and clean it completely<br />
(detoxification through the liver) then submerge it into the clean water, you will obviously get much better results absorbing<br />
the nutrients your body needs.<br />
That is the effect glutathione has on our liver and its ability to act as a detoxifier. With glutathione taking a central role in our<br />
daily detoxification program our liver has the means to extract the toxins from our cells. They are then more readily available<br />
to absorb nutrients and perform necessary functions that promote better health.<br />
A healthy diet, coupled with exercise and supplementation, may be the best thing you can do to help your liver function in<br />
the most effective and efficient way possible. <strong>Max</strong>GXL ® and <strong>Max</strong> N-Fuze® are both designed to support optimal production<br />
of glutathione in the body, which will, in turn, assist the liver and other vital organs to perform at their peak.<br />
References<br />
1. “Liver Detoxification: Liver cleansing and support products, the ultimate antioxidant.”<br />
2. Koch D., “How to promote phase two liver detoxification.”<br />
http://www.ehow.com/how_5668928_promote-phase-two-liver-detoxification.html<br />
3. “Liver Detoxification Phase II Support.” http://www.diagnose-me.com/treat/T355489.html#G523<br />
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RECOGNITION-MARCH<br />
<strong>Max</strong> <strong>International</strong> congratulates the January<br />
TOP ASSOCIATE RECRUITERS<br />
Passionately pursue your goals, fulfill your dreams<br />
When Nimfa and Antonio Diez, of the Philippines, first heard about <strong>Max</strong><br />
<strong>International</strong> from a long-time friend, Romeo Lestojas, the last thing they<br />
needed was one more thing on their plate. Antonio kept busy with his career as<br />
a national sales and marketing manager of a large chemical company and Nimfa<br />
managed a bridal shop. So despite having great trust in Romeo, the timing was<br />
all wrong and <strong>Max</strong> got put on the backburner.<br />
Then, several months later, Antonio said he experienced a paradigm shift when he read Dr. Keller’s book on glutathione.<br />
The information was so powerful and believable he immediately started taking <strong>Max</strong>GXL ® and felt better than he had in<br />
some time.<br />
“As a chemical engineer by profession, I can easily relate to the science behind the product, particularly the biological<br />
reactions related to detoxification,” Antonio said.<br />
Although neither Antonio or Nimfa had ever worked in network marketing before, they were both experienced in business<br />
and that bode well for their ability to market <strong>Max</strong>.<br />
“Drawing on 20 years of experience as a marketing manager, I knew how to present <strong>Max</strong> in a way that convinced<br />
prospects it was an opportunity worth looking into,” Antonio said.<br />
Antonio advises Associates to target people with good leadership skills when recruiting and focus on recruiting long-time<br />
friends and relatives first, then actively support your downline.<br />
“Having a mastery of the product and knowing how to present the compensation plan is important, but it’s equally<br />
important to set goals and passionately set out to achieve them,” Antonio said.<br />
Nimfa and Antonio set a team goal to qualify for the 1st Annual Diamond/Leadership Celebration in Hawaii in May. The<br />
Diezs are excited to have qualified along with several of their team members and will be joining Associates from around<br />
the world in Maui next month.<br />
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RECOGNITION-MARCH<br />
Detoxing the body at a cellular level a huge step forward<br />
Dr. Holly Fourchalk, of Maple Ridge, British Columbia, holds a PhD in psychology, a doctorate in metaphysics; and a<br />
DNM in natural medicine. With her background and training she knew, before finding <strong>Max</strong>, what a powerful antioxidant<br />
glutathione is. Since discovering <strong>Max</strong> <strong>International</strong>, <strong>Max</strong>GXL ® has become an important addition to her practice.<br />
“I’ve always had this ridiculous notion that I’m responsible for making the world healthy—which accounts for my three<br />
advanced degrees,” Dr. Fourchalk laughed. “I started a program called Healthy, Wealthy, and Wise and do a presentation<br />
called The Three Pillars of Health. In the presentation I go over the need for detoxing and strengthening the body at<br />
cellular, systemic, and environmental levels—which are the three pillars.”<br />
Each level is complementary and interrelated. Dr. Fourchalk said that the medical community has been trying to increase<br />
glutathione at a cellular level for some time and <strong>Max</strong>GXL is a phenomenal breakthrough that gives the body the fuel to<br />
produce its own glutathione.<br />
“By detoxing the body at the cellular level you are ten steps ahead of the game,” Dr. Fourchalk said. “My attitude when<br />
patients come in is to detox the body first—and the best way to do that is to increase glutathione at a cellular level.<br />
<strong>Max</strong>GXL provides that critical component.”<br />
<strong>Max</strong> <strong>International</strong> congratulates the January<br />
TOP PREFERRED CUSTOMER RECRUITERS<br />
Will Farrell, Rhonda Bertelson, Chris Dunn, Dr. Louis B. Cady, and Cynthia Denkin, were Top Recruiters once<br />
again this month. They were all featured in recent issues of <strong>Max</strong>Today. Keep up the great work!<br />
Powerful product, dedicated upline account for success<br />
Martin Moreau, of Victoria, British Columbia, found out about <strong>Max</strong><br />
<strong>International</strong> during a routine in-home consultation for a window<br />
company he worked with as a sales consultant. The owner of the<br />
home was a visibly frail woman who apologized for her condition.<br />
When he returned two weeks after the initial consultation, the woman’s<br />
condition had changed to the point where Martin couldn’t help asking<br />
about it. She told him about a supplement she had ordered over the<br />
Internet through a company called <strong>Max</strong> <strong>International</strong>. She said she<br />
now had energy to do things she hadn’t done in quite a while.<br />
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RECOGNITION-MARCH<br />
As a believer in nutritional supplements, this got Martin’s attention. Remarkably, later the same day he was scheduled to<br />
work a booth at a three-day trade show his window company was participating in. Martin feels that by no coincidence there<br />
was a <strong>Max</strong> <strong>International</strong> booth set up right across from his.<br />
“On my break I visited with the people running the booth and was absolutely amazed by their experiences with <strong>Max</strong>GXL ® ,”<br />
Martin said. “If it weren’t for the experience with my customer earlier that day, I would have found the stories hard to believe.”<br />
At the end of the trade show Martin was given an Intro Pack and ordered a month supply. After experiencing very little the<br />
first couple weeks on the product, he called to ask for his money back, but was wisely advised to continue on the product<br />
until he used up his supply. Then, after five weeks on the product, he noticed his energy levels and quality of sleep had<br />
improved to the point where he didn’t have to hit the snooze button three or four times every morning, as he did before, and<br />
was much more productive during the day. By extension, he became quite interested in the business side of <strong>Max</strong>.<br />
Martin experienced so much adversity over the next several months—both in terms of health and his <strong>Max</strong> business—that<br />
he feels he wouldn’t have stayed with the company if it weren’t for the strength of the products and upline support. He<br />
searched his upline until he found Henry and Teresa Kramer, who have been amazing.<br />
“They took me in with open arms, even though they had very little to gain financially from working with me,” Martin said.<br />
“I can’t say enough about their quality of character. They have spent countless hours mentoring and supporting me. If it<br />
weren’t for them I wouldn’t be in <strong>Max</strong> and I certainly wouldn’t be doing as well as I am doing now.”<br />
Consequently, Martin replaced his former career and is working <strong>Max</strong> full-time, even though he was only making a few<br />
hundred dollars a month through <strong>Max</strong> at the time. He had so much faith in the products and his team that, despite a lack of<br />
former network marketing experience, Martin felt it was a risk worth taking.<br />
“I really caught the vision of how I could be part of a company that was going to change the world with its products and<br />
approach to business,” Martin said. “All I wanted to do was share <strong>Max</strong> products and grow my business.”<br />
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RECOGNITION-MARCH<br />
MARCH 2009 RANK ADVANCEMENTS<br />
Congratulations to the <strong>Max</strong> Associates who have advanced in rank because of their<br />
dedicated efforts in sharing the <strong>Max</strong> WAY!<br />
Making networking an extension of life<br />
Platinum Associates<br />
Joallyn and Dave Cartwright, of Gulf Breeze, Florida, feel fortunate to have some of<br />
the best mentors in the company. Joallyn said that being mentored by her parents, Alan<br />
and Jean Sickman, is nothing new because it is something she has experienced all of<br />
her life, but they are never ones to force or even strongly persuade. Joallyn described<br />
Alan’s approach with her as somewhat matter-of-fact.<br />
“He is a man that does all of his due diligence before making a decision,” Joallyn said.<br />
“Lucky for me, I know he makes wise decisions and is very thorough.”<br />
Joallyn said that after flying to Salt Lake to meet Greg Fullerton and Steve Scott personally she knew instantly <strong>Max</strong><br />
<strong>International</strong> was a good company. She had been running her own business for several years and, despite having<br />
no network marketing experience, she knew it was an opportunity she had to pursue. Although many people find<br />
network marketing to be scary and intimidating, when you find the right company it’s almost a natural process.<br />
“I believe that networking is something we do every day of our lives,” Joallyn said. “We automatically refer things we<br />
like to our friends and family, whether it’s a hair dresser, restaurant, a favorite book, or a product. The nice thing about<br />
referring products in a company like <strong>Max</strong> is you actually get to make some money for your efforts.”<br />
Social networking websites are a great resource, Joallyn feels. If you use avenues correctly people will ask about<br />
your business. One success story involved a friend on Facebook that Joallyn had known since sixth grade, Paula<br />
Manayan.<br />
“Dave and I were posting pictures from the 2009 Elevate Convention and Paula messaged me asking, ‘What is <strong>Max</strong>?’<br />
Two months later Paula and her husband, Dr. Rex Manayan, became Associates,” Joallyn said.<br />
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RECOGNITION-MARCH<br />
Joallyn feels it is all about your team. More often than not, when someone fails at this business it is less their failure<br />
than that of their sponsor. One of Joallyn’s mottos is “There is no ‘I’ in team.”<br />
If you don’t help others achieve their goals then you will not achieve yours,” she said.<br />
Joallyn has tried to get her team members to take advantage of social networking. A few of her friends had between<br />
10 to 18 friends on sites like Facebook and Twitter and hardly ever looked at their pages. Now those team members<br />
have hundreds of social networking friends and look at their pages every day. Joallyn feels it’s a great way to rekindle<br />
old friendships, and if they end up getting involved in the business it’s a bonus. But the focus should always be the<br />
friendship first, not recruiting.<br />
“We are truly excited to advance to Platinum,” Joallyn said. “But we’re even more excited about helping change lives,<br />
both physically and financially, for the better.”<br />
Dr. Julio Grace Aquino, Philippines<br />
Manuel Awayan, Philippines<br />
Hisayo and Grant Bracefield, Taupo, NZ<br />
April Diane De la Cura, Philippines<br />
Lori and Brent Dillahunty, Huntingdon, TN<br />
Arlene Magallanes Ebdani, Philippines<br />
Christy Garza, Little Elm, TX<br />
Ashley and Kevin Jones, Franklin, TN<br />
Gold Associates<br />
Because of the recent increase in the number of advancements, we have started posting<br />
Gold advancement profiles separately from the newsletter. Advancement profiles will<br />
be updated during the first week of each month. To read the complete profile of the<br />
advancements, listed below, go to www.max.com/recognition.php.<br />
Erick Lovitos, Cebu City, Philippines<br />
Paula and Dr. Rex Manayan, Hendersonville, TN<br />
Harold Sanchez, Mayaguez, PR<br />
Arie and Marjo Plessius, Putaruru, NZ<br />
Lyn and Doug Shaw, Tauranga, Bay of Plenty, NZ<br />
Studio 190, London, ON<br />
Jasmine Theberge and Hughcliffe Lindsay, Toronto, ON<br />
Carlos Marquez Torres, Yabucoa, PR<br />
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RECOGNITION-MARCH<br />
Janet and Dennis Barnett, Dana Point, CA<br />
BC Ltd., Langley, BC<br />
Matthew Chang, Monterey Park, CA<br />
DD Team, Auckland, NZ<br />
Pat and Mark Dillahunty, Huntingdon, TN<br />
Lisa and Charles Ellenburg, Knoxville, TN<br />
Dr. Holly Fourchalk, Maple Ridge, BC<br />
Luis Graniela, Cabo Rojo, PR<br />
Tim Hill, Evington, VA<br />
Dena Liebrecht, Okotoks, AB<br />
Courtney Monar, Newburgh, IN<br />
Leann and Carl Albrecht, Goodlettsville, TN<br />
Andre Beaudoin, Hensley, AR<br />
Michael Bergeron, Chilliwack, BC<br />
Francine and Danny Black, Bakersfield, CA<br />
Randy Cantillo, Philippines<br />
Christine Detrick, Olympia, WA<br />
Jennifer and Jacob DuCharme, Troy, MI<br />
Daniel Fried, Los Angeles, CA<br />
Noelle and Dwight Herman, Denison, TX<br />
HWW Solutions, LLC, Bailey, TX<br />
Heidi Kucera, Atherton, CA<br />
Diane and Robert Lemon, Plano, TX<br />
Charles Little, Knoxville, TN<br />
Jonathan Logan, Portland, OR<br />
Troy Madge, Franklin, TN<br />
Silver Associates<br />
Bronze Associates<br />
Orlando Orta, Mayaguez, PR<br />
Robert Riopel, Calgary, AB<br />
Alberto Rivera, Camuy, PR<br />
Giovanni Rivera-Cotto, Caguas, PR<br />
Salvador Sanchez, Mayaguez, PR<br />
Valerie Sanford, Hamilton Waikato, NZ<br />
Linda and William Schmeets, Castle Rock, WA<br />
Kathy and Jack Tarr, Knoxville, TN<br />
Orlando Vargas, Bayamon, PR<br />
Phil Yates, Provo, UT<br />
Lorraine Manayan, Honolulu, HI<br />
Geraldine Mendoza, Philippines<br />
Kristin and Jonathan Miller, Knoxville, TN<br />
Patricia Duran-Guillermo and Reed Nagamine, Aiea, HI<br />
Tawnya and Brian Nations, Millerton, OK<br />
James Osiwala, Harrison Township, MI<br />
Patricia Penrod, Olathe, KS<br />
Rebecca and Charles Robinson, Knoxville, TN<br />
Juan Rodriguez, Anasco, PR<br />
Vivian Shiu, San Juan Capistrano, CA<br />
Leslie Siegel, Hillsborough, NJ<br />
Alyssa Smith, Manassas, VA<br />
Ada Soto, Caguas, PR<br />
Leslie and Stephen Summey, Longmont, CO<br />
Shirley VandenElzen, DePere, WI<br />
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