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groundbreaking nutritional supplements, why are we suddenly doing skin care? Won’t that take the focus off of what we’re doing?”
Stacy’s answer? “Not at all. I’ve found from years of working in spas that you have to work from the inside out because why does our skin
show aging? One reason is, like other cells, our skin cells produce excessive amounts of free radicals, those unstable molecules that are
controlled by antioxidants in our skin.”
Simplify marketing
Co-founders Steven Scott and Greg Fullerton feel this brings the Max tagline “Look, Feel, Live” full circle. With Max Solutions you can now
look as good as you feel. Also important is what it can do for people in terms of building wealth. This product is a great introduction to Max
and its other products and could be one of our most powerful marketing tools to date.
Stacy talked about a friend of hers that has been taking Max products and loves them but whenever Stacy talked to her about joining the
company her reply was the same, “Oh, I’m just not a sales person. I can’t sell. I just can’t.”
When Stacy demonstrated Visible Solutions products on her the first thing she said when she saw the results was, “I have two daughters
who would absolutely love this.” Stacy then used the opportunity to remind her friend that if she signed up as an Associate and then
signed up her daughters it would offset the cost of the products. Suddenly a person who could never have seen herself selling anything is
experiencing the power of a product that practically sells itself. It can also become the gateway for introducing other equally powerful Max
products.
Demonstration = Sales
The extreme demonstrability of these products is what makes them so powerful. Steve Scott and his assistant Madison Lindsay sponsored
several events where they demonstrated the products on women who were walking by.
“The majority of these women knew nothing about Max, nothing about skin care and within 60 seconds of applying the product they were
amazed,” Madison said. “They were showing their hand to their friends, to their sisters, their mothers, all the women that were around them.
So it caused this stir among all the women and everyone wanted to get the demonstration. They had never seen anything like it and were
ready to buy.”
Madison said 100 percent of the women she demonstrated on personally purchased the products. Madison also had volunteers helping her
who had only 10 minutes of training before the event. Madison explained to them how to demonstrate and they did. Even with their lack of
experience they were able to close 50 to 60 percent of the time. Steve had the same results on the women he has introduced the products
to.
“I demonstrated on 200 women in the last two years and in every case they wanted it,” Steve said. “Often times they get mad at me when
I say that I couldn’t give it to them because I was always using lab batches and didn’t have any available.”
In later demonstrations, when he had a steady supply of product to give to them, he found that 100 percent of the women who stayed on
the product for 60 days or more never wanted to be without it.
Given how demonstrable these products are, and how easily they sell themselves, marketing them simply means opening your mouth
and letting people learn for themselves what the products can do. Once they are introduced to Max through these amazing products an
Associate can then say, “And look at what else we have.”
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