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Importance-Satisfaction Rating

Importance-Satisfaction Rating

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<strong>Satisfaction</strong> <strong>Rating</strong><br />

2012 City of Shoreline DirectionFinder<br />

<strong>Importance</strong>-<strong>Satisfaction</strong> Assessment Matrix<br />

-Codes and Ordinances-<br />

(points on the graph show deviations from the mean satisfaction and importance ratings given by respondents to the survey)<br />

Exceeding Expectations<br />

lower importance/higher satisfaction<br />

Less Important<br />

Lower <strong>Importance</strong><br />

!<br />

Enforcing sign regulations<br />

lower importance/lower satisfaction<br />

!<br />

mean importance<br />

Removal of graffiti<br />

from public property<br />

Enforcement of tree regulations<br />

!<br />

<strong>Importance</strong> <strong>Rating</strong>s<br />

2012 DirectionFinder Survey for the City of Shoreline<br />

!<br />

Enforcing removal<br />

of abandoned autos<br />

Continued Emphasis<br />

higher importance/higher satisfaction<br />

Opportunities for Improvement<br />

higher importance/lower satisfaction<br />

!<br />

Enforcing the clean up<br />

of litter and debris<br />

Higher <strong>Importance</strong><br />

Source: ETC Institute (2012)<br />

ETC Institute <strong>Importance</strong>-<strong>Satisfaction</strong> Analysis - 13<br />

mean satisfaction

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