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Design of LCOS Microdisplay Backplanes for Projection Applications

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Chapter 1 : Welcome to “Display World” CH1 - 29<br />

1.2 Market significance<br />

The second paragraph briefly mentions economical aspects and gives an indicative<br />

value <strong>of</strong> the "real world" market. After all, why research on displays?<br />

Today’s state <strong>of</strong> evolution is marked by exchanges <strong>of</strong> increasingly massive<br />

quantities <strong>of</strong> in<strong>for</strong>mation. In this respect, display systems play a prominent role in<br />

everyday communications. Maybe this is a sufficient incentive to have a closer look<br />

at what display systems are sold around the planet. For sure, market estimations are<br />

neither a goal nor an essential tool <strong>for</strong> the research oriented work presented here.<br />

Rather does such exercise provide a means to evaluate an aspect <strong>of</strong> the relevance <strong>of</strong><br />

research in this field. Looking at market data is another interesting way to learn<br />

about "display world". Markets only exist because there are customers. Fortunately<br />

<strong>for</strong> the display community, there are plenty <strong>of</strong> customers desiring more and better<br />

display systems. There is a growing demand <strong>for</strong> large, flat displays. McLaughlin’s<br />

2005 market estimate <strong>for</strong> microdisplay-based rear-projection TVs (RPTVs) is 13<br />

million units by 2009 (5 million units being the conservative estimate). The sales<br />

prices <strong>for</strong> liquid-crystal-on-silicon based RPTVs is around 2600$ according to<br />

<strong>Microdisplay</strong> Report <strong>of</strong> august 2005.<br />

Billion $<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Projected FPD market<br />

(all technologies, Displaysearch)<br />

0<br />

1998 1999 2000 2001 2002 2003 2004 2005 2006<br />

Figure 1-4 : estimated total flat panel display market<br />

Note that the market figures are maybe optimistic estimates to attract investors –<br />

they give an indication <strong>of</strong> what several manufacturers believe to be the market<br />

potential. Depending on who ordered the market study, numbers and proportions<br />

will vary… this isn't exact science anymore. Anyway, the billion euro figures on<br />

displays can help appreciating the drive behind micro-display research [6],[7],[8].<br />

Another evidence <strong>of</strong> the role played by displays in real life, is the large number <strong>of</strong><br />

displays that operate at all time <strong>of</strong> the day and that show up in a multitude <strong>of</strong><br />

equipment.<br />

Maybe it all started with vacuum fluorescence displays (VFDs) in hand-calculators;<br />

<strong>for</strong> sure many people remember the emergence <strong>of</strong> liquid crystal displays (LCDs) in<br />

Year<br />

CH1 - 29

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