Finishing ! - Danfoss.com

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ISH 2013 is approaching Venue: Frankfurt am Main / Germany Soon it will be time again for the ISH exhibition, which takes place during March 12-16 th 2013. Similar as previous years Danfoss will be present at stands in 3 different halls. As each exhibition hall is categorized according to a specific application and product focus the presence in each hall is of importance due to visibility and relevance towards the key visitors. The main DEN presence will be in hall 8, where we similar as in 2011 will host visitors and business stakeholders on a stand of 80 m 2 . In DEN a dedicated project team is organized together with our German sales & marketing organization, represented by Michael Schumburg. Together with colleagues from HS and PE divisions we have kicked-off the preparations and are current defining the overall marketing story and theme, which in a strong way will link the stands together and communicate that Danfoss has solutions ready within climate and energy. Different than in earlier years we aim to rethink the utilization of the exhibition stand, so that more focus comes on 1] Customer relevant needs, i.e. energy efficiency/savings and DHW quality 2] Application & product news 3] Support tools and services, i.e. selection tools like Hexact and EvoFlat We will during the coming weeks and months involve relevant colleagues in the DEN BU’s and DSC’s to proceed with our ISH 2013 preparations. 10
Learn more on: www.ish.messefrankfurt.com ISH 2013, March 12-16 th 2013, Frankfurt am Main /Germany Thomas Heide Jørgensen Manager, DEN marketing communication & launch support thomas_heide@danfoss.com 11
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Finishing ! - Danfoss.com

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