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3.3 The Traditional Process and the Desktop Process In both the traditional process and the desktop process, a publication begins when it is conceived and designed. The designer uses rough sketches and a fully-realized mock-up called a comp (abbreviation of comprehensive) to communicate the design concepts to others involved in the project. Comps can be quite elaborate. They may utilize the actual paper stock that the job will be printed on, and, in the traditional method, rendered by marker , paint, show color elements or colored paper. In the desktop method, the comp can be much more accurate at showing whot publication will eventually look like when ifs printed on a printing being created on a computer, press. Since the publication is all the text and graphic elements can be rendered in more or less their final state. The publication can then be output to a color printer, showing colors, typography and other elements much more accurately than a traditional handmade comp ever could. See figure 2 and figure 3. 3.4 The Digital Mechanical The process of creating a traditional mechanical is being replaced by the desktop method. In the desktop method, the mechanical is created entirely in a computer. Type is created and formatted in the computer, and photographs and other artwork are either scanned or created in the computer. The computer replaces the traditional typesetting procedure, and the scanner replaces the process camera. When images are created by a scanner, they are said to be digitized images. The term digital is often used to describe the functions of a computer, referring to the numerical basis on which a computer processes data. Desktop publishing allows type and graphic images to be combined electronically -24
ocess Jigtml 1 Concept and Design The project begins with a pencil rough or a color comp. Discussion among individuals involved in the project results in a final design. 2 Typesetting Type is set a professional typesetter from copy prepared by the designer, copywriter, or editor. Type galleys are returned to the designer or production artist. Changes require additional typesetting time and expense. 3 Camera Work Photos, logos, and other illustrations are sized to fit the layout and photograped with a process camera. Prints, or stats are returned to the designer or production artist. 4 Camera-Ready Mechanicals The designer or production artist prepares a mechanical by pasting up type and graphic elements. 5 Final Camera Work The process camera is used to make film negatives or positives from the paper mechanicals. Color seperations for spot colors and color halftones are also made at this point. 6 Stripping The film is prepared for plate-making by a stripper who assembles all the pages and other elements. 7 Printing Press Printing plates are made and the project is printed, folded, and bound. -25
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