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After the design selections have been chosen, then <strong>it</strong> comes<br />

to the typography on each individual business card. Simple<br />

typography, first and lasting impressions are my concept.<br />

I choose some fonts such as Avante Garde, Futura, and<br />

Helvetica that are not too fashionable and not too trad<strong>it</strong>ional<br />

styles. These three fonts are the big type families which<br />

include various typefaces. Moreover, they are legible and<br />

su<strong>it</strong>able to design the in<strong>for</strong>mation on the business card such<br />

as name, address, telephone number and so on. W<strong>it</strong>h<br />

the vast selection <strong>of</strong> the typography on each business card<br />

designs, all business cards are appropriately<br />

every<br />

22-53.<br />

designed <strong>for</strong><br />

clients'<br />

levels <strong>of</strong> styles and personal<strong>it</strong>ies. See figure<br />

RUXA DEStON STUDIO<br />

CHAAI.*AN RUKSAKlfcTI<br />

Ruxo design studio<br />

3<br />

X<br />

439/3 Ledp-wS<br />

B-tflgkok !OPQO<br />

Thailand<br />

1*1.667 S<strong>it</strong> 071 J<br />

in<br />

<strong>it</strong>i<br />

JiguieJl<br />

figure 23<br />

figure 24<br />

JigureJl<br />

-45

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