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of Technology Kiosk for Do-it-Yourself Express Business Machine

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1. THE DESIGN OF LOGO<br />

In my opinion, this system should have a self-described<br />

name that can identify and represent the system <strong>it</strong>self.<br />

I came up w<strong>it</strong>h a couple <strong>of</strong> names such as Quick Card,<br />

Card on The Run, etc. Eventually, I picked out "Card-to-go"<br />

which I think <strong>it</strong> is the most su<strong>it</strong>able one <strong>for</strong> the system:<br />

self-explained w<strong>it</strong>h a clear description.<br />

After naming this system, I started designing the logo.<br />

See figure 9-1 2 <strong>for</strong> the first idea logos to the final logo.<br />

The concept <strong>for</strong> designing the logo is to be simple,<br />

memorable, easily recognized and timeless. All endeavors<br />

can make the client capture the essence <strong>of</strong> this system,<br />

yet realize instantly what this system is all about.<br />

11

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