Penguin Books, Summer 2012 - Bookseller Services - Penguin Group

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18 Photo: Natalie Linden n e w y o r k t i m e s b e s t s e l l e r The Compass of Pleasure How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good David J. Linden As he did in his award-winning book The Accidental Mind, David J. Linden—highly regarded neuroscientist, professor, and writer—weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that often define us. dAvid J. linden is a professor of neuroscience at the Johns Hopkins University School of Medicine. The author of The Accidental Mind—winner of an Independent Book Silver Medal—he serves as the editor in chief of the Journal of Neurophysiology. He lives in Baltimore, Maryland. “ Our behavior will never be explained by one brain circuit—or one book, for that matter. But Linden has provided the first stalwart steps into this new frontier.” —Brian Mossop, Scientific American MIND “ Linden’s conversational style, his abundant use of anecdotes, and his successful coupling of wit with insight make [The Compass of Pleasure] a joy to read. Even the footnotes are sprinkled with hidden gems.” —Publishers Weekly “ Fascinating, by turns technical and entertaining.” —Booklist National Radio Satellite Tour Media Tied to Author’s lecture Schedule Online Advertising Radio Advertising Targeted Academic Mailing
From the author of The Accidental Mind, a “hugely entertaining” (NPR.org) look at vice and virtue through cuttingedge science n A New York Times bestseller n For readers of The Brain That Changes Itself , This Is Your Brain on Music, and A Whole New Mind n Visit compassofpleasure.org n Also available as an e-book Some facts you’ll learn in The Compass of Pleasure: love is a drug The brain’s pleasure circuit is similarly activated by heroin, cocaine, and new love. However, as couples stay together for years, most, but not all, will see this drug-like activation fade away. The real reason we overeat Obese people crave food more than lean people, but get less pleasure from it: They have to eat more to get the same amount of satisfaction. vices and virtues It’s not just our vices like sex and drugs and gambling that activate the pleasure circuit of our brains. Virtuous behaviors like generosity, learning, meditation, and exercise do so as well. The future of pleasure Within a few years, genetic testing will be able to predict your addiction risk level. One day, you’ll be able to directly stimulate your pleasure circuit, paving the way for new combinations of pleasure never before experienced—and remove addiction from the equation. iSBN 978-0-14-312075-9 $16.00 ($17.00 CAN) Science 5 1 /2 x 8 7 /16 240 pp. Rights: E33 b/w illustrations throughout Pub history: Viking hc 978-0-670-02258-8 On sale: 4/24/<strong>2012</strong> SuGGeSTeD ORDeR ClASSiC PeNGuiN MAy 19
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