Penguin Books, Summer 2012 - Bookseller Services - Penguin Group

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20 iSBN 978-0-14-312123-7 $16.00 ($17.00 CAN) Technology/Communications 5 1 /16 x 7 3 /4 256 pp. Rights: E33 Pub history: The Penguin Press hc 978-1-59420-300-8 On sale: 4/24/2012 SuGGeSTeD ORDeR “ Well timed . . . a powerful indictment of the current system.” —The Wall Street Journal “ Pariser’s vision of the Internet’s near future is compelling.” —The Boston Globe “ [An] important new inquiry into the dangers of excessive personalization . . . entertaining . . . provocative.” —The New York Times Book Review ClASSiC PeNGuiN MAy From Web guru Eli Pariser, an investigation of how online personalization undermines the Internet’s original purpose n e w y o r k t i m e s b e s t s e l l e r The Filter Bubble How the New Personalized Web Is Changing What We Read and How We Think Eli Pariser The race to collect as much personal data about us as possible— and to customize our online experience accordingly—is now the defining battle for today’s Internet giants, such as Google, Facebook, Apple, and Microsoft. As a result, each of us will increasingly live in our own unique information universe—what MoveOn.org board president Eli Pariser calls the “filter bubble.” In this groundbreaking account, Pariser lays bare the personalization that is invisibly taking place on every major website and reveals how it will limit what we are exposed to in the future, and will leave less room for creativity, innovation, and the democratic exchange of ideas. n A New York Times bestseller n MoveOn.org is a progressive organization with more than 5 million members n Named one of 10 Essential Books for Thought-Provoking Summer Reading by The Atlantic n Also available as an e-book A pioneer in online politics, eli PARiseR is the board president and former executive director of MoveOn.org. His op-eds have appeared in The Washington Post, Los Angeles Times, and The Wall Street Journal. He lives in Brooklyn, New York. large lecture venues National Radio Satellite Tour Online Publicity Radio Advertising Targeted Academic Mailing Academic e-card Campaign
iSBN 978-0-14-312127-5 $15.00 ($16.00 CAN) Science/Reference 5 1 /16 x 7 3 /4 224 pp. Rights: E00 b/w illustrations throughout A Penguin Original Agent: The Zoë Pagnamenta Agency Audio: Penguin On sale: 4/24/2012 SuGGeSTeD ORDeR Praise for Wayne Biddle’s A Field Guide to Germs: “ An engaging account of the merciless microbes among us.” —The Washington Post “ Biddle manages to make mayhem so interesting that we read on, avidly.” —Smithsonian Magazine “ An irreverent handbook for the microbe maniac.” —GQ A comprehensive and accessible guide to understanding how radiation affects our everyday lives A Field Guide to Radiation Wayne Biddle Nuclear energy, X-rays, radon, cell phones . . . radiation is part of the way we live on a daily basis, and yet the sources and repercussions of our exposure to it remain mysterious. Now Pulitzer Prize–winning journalist Wayne Biddle offers a first-ofits-kind guide to understanding this fundamental aspect of the universe. From fallout to radiation poisoning, alpha particles to cosmic rays, Biddle illuminates the history, meaning, and health implications of one hundred scientific terms in succinct, witty essays. A Field Guide to Radiation is an essential, engaging handbook that offers wisdom and common sense for today’s increasingly nuclear world. n Wayne Biddle is a Pulitzer Prize–winning former New York Times journalist n Includes photos throughout n A Field Guide to Germs has been in print for more than 25 years n Also available as an e-book wAyne Biddle is the author of five books, including A Field Guide to Germs, winner of an American Medical Writers Association Award, and Dark Side of the Moon, which was selected as a New York Times Book Review Editor’s Choice. He teaches at Johns Hopkins University and lives in rural Maryland. National Radio Satellite Tour Online Publicity Radio Advertising Targeted Academic Mailing ClASSiC PeNGuiN MAy 21
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