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Penguin Books, Summer 2012 - Bookseller Services - Penguin Group

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84<br />

iSBN 978-0-14-312126-8 $16.00 ($17.00 CAN)<br />

Science/Education 5 1 /2 x 8 7 /16 352 pp. Rights: W16<br />

Pub history: Viking hc 978-0-670-02282-3<br />

On sale: 7/31/<strong>2012</strong><br />

SuGGeSTeD ORDeR<br />

“ In a chatty, enthusiastic style, the<br />

author takes us on a journey through<br />

contemporary classrooms and offices to<br />

describe how they are changing. . . .<br />

Now You See It is filled with<br />

instructive anecdotes and<br />

genuine insights.”<br />

—The Wall Street Journal<br />

ClASSiC PeNGuiN<br />

AuGuST<br />

“ As scholarly as [it] is . . . this book about<br />

education happens to double as an<br />

optimistic, even thrilling, summer read.”<br />

—The New York Times<br />

Now You See It<br />

How Brain Science Can Transform Schools and<br />

Businesses for the 21st Century<br />

Cathy N. Davidson<br />

A brilliant combination of science and its real-world application,<br />

Now You See It sheds light on one of the greatest problems of our<br />

historical moment: our schools and offices are designed for the<br />

last century, not for a world in which technology has reshaped<br />

the way we think and learn. In this informed and optimistic work,<br />

Cathy N. Davidson takes us on a tour of the future of work and<br />

education, introducing us to visionaries whose groundbreaking<br />

ideas will soon affect every arena of our lives, from schools with<br />

curriculums built around video games to workplaces that use<br />

virtual environments to train employees.<br />

n Cathy N. Davidson and Duke University made the news back in<br />

2003 when the school gave iPods to every member of the incoming<br />

freshman class<br />

n Also available as an e-book<br />

CAthy n. dAvidson codirects the annual HASTAC/<br />

MacArthur Digital Media and Learning competitions. She holds<br />

distinguished chairs in English and interdisciplinary studies at<br />

Duke University and has published more than a dozen books.<br />

She lives in Durham, North Carolina.<br />

National Radio Telephone interviews<br />

Online Publicity<br />

Targeted Academic Mailing<br />

Academic e-card Campaign

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