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Stealing Beauty: Pivot Point International v ... - UW Law School

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1080 WISCONSIN LAW REVIEW<br />

copyright protection, 87 it made no efforts to describe what the<br />

qualifications for copyright eligibility were. 88 In response to this<br />

ambiguity, Congress passed copyright regulations requiring that artistic<br />

elements of an item be separable from its utilitarian aspects to receive<br />

copyright protection. 89 Under these regulations, if the sole function of an<br />

item was its utility, then it could not be copyrighted. 90 However, if the<br />

shape of a utilitarian article incorporated features such as artistic<br />

sculpture, carving, or pictorial representation, which could be identified<br />

separately and were capable of existing independently as a work of art,<br />

such features would classify the object as a “work of art,” a category<br />

eligible for copyright protection. 91 This legislation attempted to<br />

accommodate the general rule presented by Mazer while excluding the<br />

realm of industrial design (which is arguably protected better by<br />

patents). 92<br />

These regulations, however, were very difficult to apply for two<br />

reasons. First of all, it was unclear whether Congress intended the<br />

regulations to require physical separability or merely conceptual<br />

separability. 93 More importantly, courts had a difficult time determining<br />

whether an item’s sole function was utilitarian. 94 Because of these<br />

87. See id. (“We find nothing in the copyright statute to support the argument<br />

that the intended use or use in industry of an article eligible for copyright bars or<br />

invalidates its registration. We do not read such a limitation into the copyright law.”).<br />

88. See Denicola, supra note 58, at 713. Denicola aptly describes the<br />

incompleteness of the Mazer decision:<br />

Mazer answered one question, yet wisely eschewed another. The use to<br />

which “works of art” are put is irrelevant, the Court declared, but the bounds<br />

of that statutory classification remained uncertain. A dancing figure<br />

qualified, but the Court had said nothing of the forms displayed by toasters or<br />

automobiles, or the designs of wedding gowns or belt buckles.<br />

Id. at 712.<br />

89. See Polakovic, supra note 78, at 874.<br />

90. 37 C.F.R. § 202.10(c) (1959) (repealed 1978).<br />

91. Id.<br />

92. See Denicola, supra note 58, at 715. Opponents of granting copyright<br />

protection to industrial design claim that, because industrial designs are motivated<br />

primarily by functional concerns and efficiency, it is more likely that there are fewer<br />

practical ways to design an item. See id. at 723-26. As a result, copyright holders would<br />

have unfair monopolies if their industrial designs were copyrightable. Id.<br />

93. See, e.g., Esquire, Inc. v. Ringer, 591 F.2d 796 (D.C. Cir. 1978) (denying<br />

copyright protection under the former legislation to lighting fixtures, even though their<br />

design was conceptually separable from the fixture’s function).<br />

94. See, e.g., Fabrica, Inc. v. El Dorado Corp., 697 F.2d 890, 893 (9th Cir.<br />

1983). The sole function clause was highly problematic. Since the regulations did not<br />

consider whether an artistic aspect of a useful article could exist independently of the<br />

larger item, a wholly utilitarian item with artistic attributes capable of existing<br />

independently of the item could not be copyrighted, whereas an item with only a partially

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