Drucken GB - MME moviement

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MME MOVIEMENT | NON FICTION »Zwei bei Kallwass« (Sat.1) filmpool | Psychology Show Mon – Sat 14:00 –15:00 on Air since November 2001 approx. 600 shows up to the end of 2004 Average market share in the target group (14 - 49 years): 20,2% Nominated for the German TV award 2002 in the category "Best daily format" Picture: Sat.1 »Richterin Barbara Salesch« (Sat.1) filmpool | Court Show Mon - Sat 15:00 - 16:00 on Air since October 2001 approx. 1030 shows up to the end of 2004 Average market share in the target group (14 - 49 years.): 20,4% German TV award 2002 in the category "Best daily format" Picture: Sat.1 »Das Familiengericht« (RTL) filmpool | Court Show Mon - Sat 15:00 – 16:00 on Air since September 2002 approx. 430 shows up to the end of 2004 Average market share in the target group (14 - 49 years): 21,7% Picture: RTL »Das Jugendgericht« (RTL) filmpool | Court Show Mon – Sat 16:00 –17:00 on Air since September 2001 approx. 620 shows up to the end of 2004 Average market share in the target group (14 - 49 years): 18,7% Picture: RTL »Niedrig und Kuhnt – Kommissare ermitteln« (Sat.1) filmpool | Docu Crime Show Mon – Sat 17:00 – 17.30 on Air since May 2003 approx. 300 shows up to the end of 2004 Average market share in the target group (14 - 49 years): 19,6% Picture: Sat.1
MEET MME MOVIEMENT Ambitious strategic objectives MME MOVIEMENT uses a multi-brand strategy in its core business of TV production. The operational subsidiaries have their own market presence and profile as independent programming providers. They will continuously expand their programming portfolio – co-ordinated by the holding company - so that they can comprehensively cover the demand of German TV stations in entertainment programming. On the strength of innovative formats, MME MOVIEMENT intends to gain new programming slots with old and new customers, while defending existing slots by maintaining and continuing to develop its programmes. Its aim is to become Germany's leading independent TV content provider for entertainment programming, thereby covering all important genres of TV stations. Evening programming in particular affords new slots for MME MOVIEMENT, during prime time. For this reason, programming expertise in prime time content such as shows and event movies is continually being developed. Along with the internal development of new formats that supplement the programming portfolio, the licensing of formats from abroad and the acquisition of production companies are options. Because the German TV production landscape is heavily fragmented – there are about 2,000 providers amid a market volume of approx. EUR 2 billion - and simultaneously low market growth, conditions are favourable for further consolidation of the market. MME Moviement intends to play an active role in this process. As it expands its core business, MME MOVIEMENT will consistently secure and distribute subsidiary rights. To achieve this end, an effort will be made in future productions to secure subsidiary rights and negotiate for shares of the profits from the distribution of subsidiary rights. Examination and assessment of subsidiary rights to this end has already been established as an integral part of the development phase of new projects. The company's aim over the medium term is for income from subsidiary rights to represent a measurable portion of revenues. MME MOVIEMENT sees opportunities for growth on the international markets as well. As a member of the international Sparks Network, MME Me, Myself & Eye Produktions GmbH has exclusive access to the formats developed by network partners and can simultaneously make its own formats available to the partners. This affords the opportunity to discover promising formats in good time and licence them if possible. In return, the international network can be used as a distribution channel for its own formats. Although MME MOVIEMENT expects impetus for growth from increasing digitisation, the changes possible in the TV and Media business cannot yet be seen in their full scope. In principle, MME MOVIEMENT believes it holds a strong position as a content provider. Digitisation above all will make possible new sales venues such as special interest channels, on-demand services and mobile phones, for which in turn content will need to be produced. The decisive criteria for action on MME MOVIEMENT's path to growth are a pronounced risk awareness and an orientation towards profitability. Internal and external growth must result in a reduction of overall risk. At the same time, MME MOVIEMENT will only pursue those growth paths that maintain and enhance profitability. Andrea Dohmen MME Development Mario Zozin filmpool Development Marianne Holmer AllMedia Dr. Marc Lammec MME Business Affairs NON-BINDING TRANSLATION 17
Page 2 and 3: 2 MME MOVIEMENT KEY FIGURES Profit
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Page 30 and 31: 30 THE SHARE Market climate in 2004
Page 32 and 33: 32 THE SHARE 2004 Capital Measures
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98 AUDITOR’S OPINION (GROUP) We h
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104 CORPORATE STRUCTURE
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106 GLOSSARY Label Term used in dif
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108 2005 FINANCIAL CALENDAR 5 April
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