Drucken GB - MME moviement

MEET MME MOVIEMENT
Ambitious strategic objectives
MME MOVIEMENT uses a multi-brand strategy in its core business of TV production. The operational subsidiaries
have their own market presence and profile as independent programming providers. They will continuously
expand their programming portfolio – co-ordinated by the holding company - so that they can comprehensively
cover the demand of German TV stations in entertainment programming. On the strength of innovative formats,
MME MOVIEMENT intends to gain new programming slots with old and new customers, while defending existing
slots by maintaining and continuing to develop its programmes. Its aim is to become Germany's leading
independent TV content provider for entertainment programming, thereby covering all important genres of TV
stations.
Evening programming in particular affords new slots for MME MOVIEMENT, during prime time. For this reason,
programming expertise in prime time content such as shows and event movies is continually being developed.
Along with the internal development of new formats that supplement the programming portfolio, the licensing
of formats from abroad and the acquisition of production companies are options. Because the German TV production
landscape is heavily fragmented – there are about 2,000 providers amid a market volume of approx. EUR
2 billion - and simultaneously low market growth, conditions are favourable for further consolidation of the market.
MME Moviement intends to play an active role in this process.
As it expands its core business, MME MOVIEMENT will consistently secure and distribute subsidiary rights. To
achieve this end, an effort will be made in future productions to secure subsidiary rights and negotiate for shares
of the profits from the distribution of subsidiary rights. Examination and assessment of subsidiary rights to this
end has already been established as an integral part of the development phase of new projects. The company's
aim over the medium term is for income from subsidiary rights to represent a measurable portion of revenues.
MME MOVIEMENT sees opportunities for growth on the international markets as well. As a member of the international
Sparks Network, MME Me, Myself & Eye Produktions GmbH has exclusive access to the formats developed
by network partners and can simultaneously make its own formats available to the partners. This affords the
opportunity to discover promising formats in good time and licence them if possible. In return, the international
network can be used as a distribution channel for its own formats.
Although MME MOVIEMENT expects impetus for growth from increasing digitisation, the changes possible in
the TV and Media business cannot yet be seen in their full scope. In principle, MME MOVIEMENT believes it holds
a strong position as a content provider. Digitisation above all will make possible new sales venues such as special
interest channels, on-demand services and mobile phones, for which in turn content will need to be produced.
The decisive criteria for action on MME MOVIEMENT's path to growth are a pronounced risk awareness and an
orientation towards profitability. Internal and external growth must result in a reduction of overall risk. At the
same time, MME MOVIEMENT will only pursue those growth paths that maintain and enhance profitability.
Andrea Dohmen
MME
Development
Mario Zozin
filmpool
Development
Marianne Holmer
AllMedia
Dr. Marc Lammec
MME
Business Affairs
NON-BINDING TRANSLATION
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