Gravity Magazine_Final - Great Lakes

COVER STORY
11
Scorecarding
India
Mohan Nair
What is challenging is the secret formula that outlines how each
element of the scorecard works in concert to produce the best
recipe for success.
The world is keeping score lately. Governments are trying to
define themselves in order to differentiate their national identity
from others.
India has long been a growth engine, redefining herself moving
from a relatively underdeveloped nation to an economic
juggernaut. At first, this rapid shift is fueled by the attraction of
lower cost outsourcing of talent, but is reinforced with
outsourcing to true partnership between nations.
Consider balance scorecard as one tool to provide a glimpse into
the strategic inflections available to India. A brief glimpse to
BSC would reflect 4 perspectives to strategic balance.
Customer - what do customers want?
Internal - what internal processes need to be improved?
Financial - what financial objectives must be set?
Learning & Growth - what investments in people enable each
perspective?
The foundation to driving a scorecard is found in using these
levers, and identifying cause-and-effect.
Key considerations to feed the scorecard are:
India can move only as fast as its middle class in economic
potential. Hence, India's middle class must save and spend
wisely.
Today, India's middle class can go the way of the tactical
consumer, buying for buying sake, moving the needle of
excessive expense rather than guided by the deep spirit it has
in its DNA.
India has done very well investing in education infrastructure.
Citizens believe that gaining an education is key to success as
well. These learning and growth elements have fueled and fed
growth.