Gravity Magazine_Final - Great Lakes

EVENTS @ GREAT LAKES
27
advertisement event where street smartness
mattered. It sought to bring out the
advertisement acumen needed in an arena
with increasing competition and the need to
quickly react with tactical advertisements
which is critical to retain/protect the brand's
market share against popular rival
campaigns.
The preliminary round tested the
advertising knowledge and creativity, while
four best teams made it to the finals. In the
final round, the teams were shown a TV
Commercial that was very popular - to
which the team were to assume the position
of the competitors' Ad-agency and come up
with a suitable responsive commercial. The
event was judged by active professionals
from the advertising world. The team from
NITIE, Mumbai emerged on top while the
runners up were the contenders from SIBM,
Pune. Lifestyle Pvt Ltd was the sponsor for
the event.
Vitamin F - Growth par excellence! All it
takes to be a financial expert is that crucial
dose of Vitamin F, as the participants
discovered much to their delight at this
novel event. The topic for the event was
“Vision 2015: 3 Indian banks in the Fortune
500”. Its preliminary round was based on a
paper presentation and top three teams were
invited to make a presentation on the topic
to a panel of renowned finance
professionals who served as judges. In the
second round, each of the finalists was
pitted against each other as they presented
solutions to a case study. This was followed
by an invigorating round of questions from
the judges. After some intense
brainstorming, SCMHRD, Pune achieved
the 'Best Team' award.
The judges then selected three of the best
speakers who moved ahead to contend for
the coveted title of 'Finance Wizard'. This
subsequent round of Vitamin F was a
blockbuster where the judges could ask the
participants any question in the area of
finance. It was the tensest fifteen minutes
for the participants as they fielded questions
from banking to capital markets to portfolio
management to investment banking to
governance. After a lot of deliberation and
thought by the judges, Puneet Goyal of
MDI, Gurgaon emerged as the 'Finance
Wizard'. CI Technologies was the official
sponsor for Vitamin F.
Marksman - It is a vanilla world! But we can
always add flavor to it, can't we?
Marksman, the showcase event for
marketing at L'Attitude 13°05, was a unique
opportunity to flavor the 'vanilla world' with
creativity and imagination. It was an
exciting battleground for marketing
warlords in their quest for supremacy.
Comprising rounds that tested the
participants on marketing acumen, brand
knowledge and advertising creativity,
Marksman extracted an absorbing mix of all
tantras and mantras.
The event was divided into an eliminatory
quiz, non-verbal ad-making and marketing
case study. Spread over two days, it
witnessed exciting competition that saw the
winning laurels going to ICFAI Hyderabad
followed by IIM-Kozhikode. The event was
sponsored exclusively by Godrej
Industries.
Case Studies - This absorbing part of
L'Attitude 13°05 threw a gauntlet at the
contestants to research their repository of
knowledge and aptitude to provide real life
solutions to some real life cases. There were
two separate cases in this section. The first
was the 'Indian Terrain Case Study', which
primarily focused on the 'what next'
question in the space of retail apparels
industry with a pointed reference to product
portfolio expansion and multi-segment
pricing and presence.
The second case was a business challenge
on rural market management, authored by
our faculty Dr. Rakesh Singh. It looked at
rural retail formats and clearly brought out
the intricacies of doing business in rural
India. This event was sponsored by CI
technologies.
Based upon detailed analyses submitted in
advance, top qualifiers for the two cases
were invited to present before a panel of
judges in the battle for supremacy. The
winners for Indian Terrain case were MICA
and LIBA, while the Rural Business Plan
contest was won by IIM-Ahmedabad.
Flanges - Arguably the most critical of the
3Ms, management of Manpower, or
commonly known as human resource, is an
intriguing and beckoning topic of today. It is
one subject that has gained prominence
world over, in every sphere of business, and
so it was at L'Attitude 13°05. 'Flanges', as
the event was called, was a call to the
budding HR professionals to test and
exhibit their skills upon the challenges
posed by the 'head-hunting' culture of today.
'Flanges' made the participants ponder over
the growing trend of youngsters joining
'just any job' that provides a decent pay
package. The concern for learning and
value addition to themselves seems to be
compromised for lucrative salaries. Will