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enjamin media a/S<br />

Finsensvej 6d<br />

DK-2000 Frederiksberg<br />

www.benjamin.dk<br />

Phone: +45 7022 0255<br />

Fax: +45 7022 0256<br />

<strong>Advertising</strong> <strong>Material</strong><br />

<strong>Advertising</strong> material must be delivered as a high resolution<br />

PDF for it to be accepted. Adverts shall be ‘uploaded’ via www.<br />

annonceupload.dk.<br />

To find out more – go to www. benjamin.dk/annoncer or call the<br />

advertisement department on phone number (+45) 70 22 02 55<br />

<strong>Advertising</strong> <strong>Control</strong><br />

<strong>Benjamin</strong> <strong>Media</strong> A/S reserves the right to refuse advertisements<br />

conflicting with the current legislation or that are, in some other<br />

way, unwanted. Advertisements that according to the publisher’s<br />

view can be construed as editorial material are added the term<br />

“advertisement”.<br />

Cancellation<br />

The last possible date for canceling an advertisement is 14<br />

days before the material deadline. Cancellation of reservations<br />

or orders later than the cancellation deadline of the edition in<br />

question are charged at 50% the agreed net price.<br />

Voucher Copy<br />

One voucher copy is given for each insertion. If nothing else<br />

has been agreed upon it is enclosed to the invoice. Additional<br />

copies are charged at the published magazine price.<br />

Errors & Corrections<br />

Corrections of the original material must take place no later than<br />

the material deadline. The publisher takes no responsibility for<br />

telephonic corrections. No price reduction is given on the advertisement<br />

in cases where the publisher is blameless in the affair<br />

of the error, nor in regard to errors occurred due to exchange<br />

of advertisement material. No price reduction is given should<br />

there be an error in the delivered material – that is if the material<br />

is not compliable with the specifications described under the<br />

advertisement material section on this page. Possible complaints<br />

must be advanced no later than 14 days after the insertion<br />

of the advertisement.<br />

Terms of Payment<br />

All advertisements are invoiced at the current prices of the<br />

insertion date. Payment 30 days net from invoice date. All prices<br />

are excl. VAT. All rights are reserved for printing errors in <strong>Media</strong><br />

information 2008.<br />

<strong>Benjamin</strong> <strong>Media</strong> A/S udgiver Arena · Bil Magasinet · Bolig Magasinet · Costume · Cosmopolitan · FHM · M! · Vmax · Woman


Bolig MagasiNeT<br />

Medieinformation<br />

2008<br />

Inspiration<br />

In each issue, Bolig<br />

Magasinet features<br />

richly photographed<br />

examples of interior<br />

design, from exclusive<br />

architect-produced<br />

dream homes, to small<br />

apartments with clever details. The reader gets loads of<br />

inspiration, and every interior design article has a shopping<br />

guide at the end – detailing all the items featured and where<br />

they can purchase them.<br />

Shopping<br />

& ideas<br />

Bolig Magasinet is in<br />

many ways a shopping<br />

magazine. Bolig<br />

Magasinet’s readers<br />

find the things they<br />

absolutely must own throughout the magazine. The pages<br />

are packed with good ideas and inspiration on everything<br />

from kitchen utensils, fridges, rugs, lamps, couches and<br />

fittings, to textiles and accessories which work together. Our<br />

Trend sections inform the reader what is new and up-to-theminute<br />

in the world of home and interiors.<br />

News<br />

& design<br />

It is an important<br />

mission for Bolig<br />

Magasinet to constantly<br />

update readers with<br />

·<br />

·<br />

information on all the<br />

newest trends and ‘directions’ within the homes, interiors and<br />

lifestyle world. There is a great deal of focus on designers<br />

and their products in every issue. Bolig Magasinet features<br />

the hottest stores, restaurants and cafès with luxurious<br />

furnishings, and if there are any relevant exhibitions of<br />

interest to the reader, in Denmarks’ many galleries and<br />

museums, this ill also be described in the magazine.<br />

Themes<br />

Every month, Bolig<br />

Magasinet deals with a<br />

specific theme, in extra<br />

detail. For example,<br />

descriptions as to<br />

how one can build or<br />

renovate ones kitchen or bathroom. The magazine goes<br />

through each chosen theme – themes also include flooring,<br />

lighting, furniture or colour – from A to Z, with tips, advice and<br />

creative ideas and fantastic, inspiring photographs.<br />

benjamin media a/S<br />

Finsensvej 6d<br />

DK-2000 Frederiksberg<br />

www.benjamin.dk<br />

Phone: +45 7022 0255<br />

Fax: +45 7022 0256<br />

Bolig URUGUAY<br />

Trend DESIGNERKØB<br />

„Det sker næsten dagligt, at små grupper af<br />

mennesker stopper op foran huset og tager fotos<br />

af det. Og det skyldes jo nok, at bygningen ikke<br />

ligner noget andet i miles omkreds“<br />

·<br />

·<br />

BEDSTE DESIGN<br />

TIP<br />

FÅ ET LIGNENDE KØKKEN<br />

Futuristisk<br />

DOBBELTSENG<br />

FLINDTS GENISTREG<br />

Prioriter din søvn og opdater dit soveværelse<br />

med en trendy italiensk dobbeltseng.<br />

Headerbelizio HEADERDIN<br />

Dynamisk<br />

familiekøkken<br />

‘Samtalekøkken’ er efterhånden blevet et trivielt ord,<br />

men familien her har fortolket det på en helt ny måde.<br />

Resultatet er et elegant og strømlinet multirum.<br />

FAMILIE-<br />

OASE FOR<br />

260.000 KR.<br />

·<br />

1 DESIGNERKØB<br />

STILREN OG FUNKY<br />

DOBBELTSENG<br />

F<br />

TIP<br />

DROP<br />

SPISEBORDET<br />

Trend CATWALK<br />

Køkken SHOPPING<br />

·<br />

SUPERMISSIONÆRERNE<br />

·<br />

Grå<br />

TIP<br />

MINIMALISTISK SENG<br />

FOLKLORE<br />

Efterårets it-farve på både møbler<br />

og tøj er grå. Miks forskellige ru<br />

materialer som strik, træ, beton og<br />

skind for at få et trendy og spændende<br />

look med et strejf af folklore.<br />

Romantisk<br />

kitsch<br />

Humøret ryger helt i top, når du træder ind i<br />

Nadia og Jannes kulørte og feminine køkken.<br />

Skab den samme stil i dit eget køkken.<br />

URUGUAY Bolig<br />

BEDSTE PRODUCENT<br />

·<br />

DESIGN AWARDS 2007<br />

Figure 1<br />

Gender split<br />

%<br />

4 1,5<br />

49,2<br />

Men Woman<br />

= Bolig Magasinet<br />

= Denmark Total<br />

58,5<br />

50,8<br />

Circulation & Readership<br />

Bolig Magasinets audited circulation figure is * 31,790 and the<br />

magazine has ** 166,000 readers every month.<br />

Reader Profile<br />

Bolig Magasinet’s core reader is a woman aged between 25 and<br />

45 years old. She lives in a house or an owned apartment in one<br />

of the bigger cities of Denmark, and typically has a husband and<br />

1 or 2 small children. She is very interested in home furnishing and<br />

decoration. She dreams of the ‘perfect home’, but is also realistic<br />

and financially aware.<br />

She is more down-to-earth and romantic than ‘smart’ and progressive,<br />

but simultaneously wants to be updated with regard to the<br />

latest trends in the world of home furnishing.<br />

Mission Statement<br />

Figure 2<br />

Demographic (age split)<br />

%<br />

7,8<br />

8,8<br />

18–24 years 25–39 years 40–59 years 60 years +<br />

Figure 1–2<br />

** Kilde: Gallup, Index Denmark, Jan-Jun 2007.<br />

The division of Bolig Magasinet’s 166.000 readers.<br />

* Danish Circulation <strong>Control</strong>, Jan-Jun 2007<br />

Bolig Magasinet aims at becoming the younger generation’s<br />

favourite interior magazine.<br />

bolig magasinet is an exclusive and inspiring magazine that<br />

provides the reader with knowledge of the latest trends<br />

and design. At the same time it is a magazine that reflects<br />

the reality of it’s readers, showcasing attainable things and<br />

giving practical tips regarding stylish, untraditional solutions<br />

for the house.<br />

Bolig Magasinet is not only about the house but also about<br />

the people who live there, the lifestyle and the experiences<br />

it forms a setting for. A modern, exclusive look is followed<br />

up by an easily accessible layout and a useful approach.<br />

The mix of material and the tone in bolig magasinet must<br />

ensure that the inspiration is not only experienced but is<br />

also acted out.<br />

31<br />

23,5<br />

33,2 32,8<br />

21,8 25,8<br />

All prices are excl. VAT.<br />

1) 2)<br />

Double page spread<br />

Size: 460x 287 mm<br />

Price: Dkk. 56,000<br />

1/1 page 1)<br />

Size: 230 x 287 mm<br />

Price: Dkk. 33,000<br />

1/2 page vertical 1)<br />

Size: 105 x 287 mm<br />

Price: Dkk. 19,300<br />

1/2 page horizontal 1)<br />

Size: 230 x 140 mm<br />

Price: Dkk. 19,300<br />

1) For bleed: add a minimum of 3 mm to each measurement. 2) All DPS adverts must include 2,5 mm’s of double image either side of the spine edge.<br />

Special placement<br />

The special placement of an advertisement page<br />

is only possible via prior arrangement.<br />

Spread on pages 2 and 3 DKK. 64,300<br />

Spread on pages 4 and 5 DKK. 61,500<br />

Inside of back cover DKK. 34,600<br />

Back cover DKK. 45,700<br />

Other special placement + 10 %<br />

Publication dates 2008<br />

No. Publication Week <strong>Material</strong> deadline Theme<br />

96<br />

97<br />

98<br />

99<br />

100<br />

101<br />

102<br />

103<br />

104<br />

105<br />

106<br />

107<br />

10.01.08<br />

14.02.08<br />

13.03.08<br />

10.04.08<br />

08.05.08<br />

12.06.08<br />

10.07.08<br />

14.08.08<br />

11.09.08<br />

09.10.08<br />

13.11.08<br />

11.12.08<br />

2<br />

7<br />

11<br />

15<br />

19<br />

24<br />

28<br />

33<br />

37<br />

41<br />

46<br />

50<br />

Turnover Discount<br />

04.12.07<br />

15.01.08<br />

12.02.08<br />

04.03.08<br />

08.04.08<br />

13.05.08<br />

10.06.08<br />

17.07.08<br />

12.08.08<br />

09.09.08<br />

14.10.08<br />

11.11.08<br />

Furniture + Refresh<br />

and renew<br />

Kitchen + Spring<br />

Shopping<br />

Bath<br />

Summer houses<br />

Design + Garden<br />

Outdoor makeover<br />

+ Art and colours<br />

Kitchen + Children<br />

Furnitures +<br />

Textiles<br />

Bath + Storage<br />

Christmas +<br />

Wood stoves<br />

Lighting +<br />

Bedrooms<br />

The turnover discount is given on the basis of the booked net turnover<br />

for the entire year of 2008. The discount is only granted progressively<br />

and not retroactively. The turnover discount is only obtainable through<br />

insertions in one or more of <strong>Benjamin</strong> <strong>Media</strong>’s publications; This does<br />

not include sponsorships, promotions, special editions or supplements.<br />

The turnover discount cannot be combined with the newbizz discount.<br />

Agreements exceeding 575,000 DKK (net turnover) are negotiated<br />

individually.<br />

Yearly Agreement Discount<br />

Advertisers who undertake a yearly agreement with <strong>Benjamin</strong><br />

<strong>Media</strong> by 31st March 2008 latest, will qualify for a yearly<br />

agree ment discount of 7.5%. For this discount to apply, the<br />

advertisers minimum NET turnover must be DKK. 58,000.<br />

Insertions / Creative sizes<br />

Call for further information regarding alternative/creative printing,<br />

textured or lenticular prints, PET, postcards, trade samples,<br />

paste-ins and creative formats.<br />

New Bizz Discount<br />

The new-business discount is obtainable for advertisers,<br />

whom have not advertised in <strong>Benjamin</strong> <strong>Media</strong>’s publications<br />

for more than 24 months. The new business discount (OR<br />

new-bizz discount) is also available to advertisers on a specific<br />

magazine, provided that no advertising has taken place<br />

in said magazine within a period of 24 months.<br />

Call for further information.<br />

Deal Discount<br />

1 % discount re. payment guarantee<br />

1.5 % discount re. ongoing client information<br />

3 % discount on the delivery of complete digital material including<br />

chromalin or similar high resolution proof-print or colour print.<br />

MiN gross sales<br />

ouTsiDe aNNual<br />

agreeMeNT<br />

TurNover<br />

DiscouNT<br />

MiN NeT<br />

TurNover<br />

58,000 0,00 % 58,000<br />

89,000 2,50 % 87,000<br />

121,000 5,50 % 114,500<br />

187,000 8,00 % 172,000<br />

256,000 10,50 % 229,000<br />

331,000 13,50 % 286,500<br />

410,000 16,00 % 344,500<br />

558,000 18,50 % 455,000<br />

Negotiated individually 575,000

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