Advertising Material Advertising Control ... - Benjamin Media

Bolig MagasiNeT
Medieinformation
2008
Inspiration
In each issue, Bolig
Magasinet features
richly photographed
examples of interior
design, from exclusive
architect-produced
dream homes, to small
apartments with clever details. The reader gets loads of
inspiration, and every interior design article has a shopping
guide at the end – detailing all the items featured and where
they can purchase them.
Shopping
& ideas
Bolig Magasinet is in
many ways a shopping
magazine. Bolig
Magasinet’s readers
find the things they
absolutely must own throughout the magazine. The pages
are packed with good ideas and inspiration on everything
from kitchen utensils, fridges, rugs, lamps, couches and
fittings, to textiles and accessories which work together. Our
Trend sections inform the reader what is new and up-to-theminute
in the world of home and interiors.
News
& design
It is an important
mission for Bolig
Magasinet to constantly
update readers with
·
·
information on all the
newest trends and ‘directions’ within the homes, interiors and
lifestyle world. There is a great deal of focus on designers
and their products in every issue. Bolig Magasinet features
the hottest stores, restaurants and cafès with luxurious
furnishings, and if there are any relevant exhibitions of
interest to the reader, in Denmarks’ many galleries and
museums, this ill also be described in the magazine.
Themes
Every month, Bolig
Magasinet deals with a
specific theme, in extra
detail. For example,
descriptions as to
how one can build or
renovate ones kitchen or bathroom. The magazine goes
through each chosen theme – themes also include flooring,
lighting, furniture or colour – from A to Z, with tips, advice and
creative ideas and fantastic, inspiring photographs.
benjamin media a/S
Finsensvej 6d
DK-2000 Frederiksberg
www.benjamin.dk
Phone: +45 7022 0255
Fax: +45 7022 0256
Bolig URUGUAY
Trend DESIGNERKØB
„Det sker næsten dagligt, at små grupper af
mennesker stopper op foran huset og tager fotos
af det. Og det skyldes jo nok, at bygningen ikke
ligner noget andet i miles omkreds“
·
·
BEDSTE DESIGN
TIP
FÅ ET LIGNENDE KØKKEN
Futuristisk
DOBBELTSENG
FLINDTS GENISTREG
Prioriter din søvn og opdater dit soveværelse
med en trendy italiensk dobbeltseng.
Headerbelizio HEADERDIN
Dynamisk
familiekøkken
‘Samtalekøkken’ er efterhånden blevet et trivielt ord,
men familien her har fortolket det på en helt ny måde.
Resultatet er et elegant og strømlinet multirum.
FAMILIE-
OASE FOR
260.000 KR.
·
1 DESIGNERKØB
STILREN OG FUNKY
DOBBELTSENG
F
TIP
DROP
SPISEBORDET
Trend CATWALK
Køkken SHOPPING
·
SUPERMISSIONÆRERNE
·
Grå
TIP
MINIMALISTISK SENG
FOLKLORE
Efterårets it-farve på både møbler
og tøj er grå. Miks forskellige ru
materialer som strik, træ, beton og
skind for at få et trendy og spændende
look med et strejf af folklore.
Romantisk
kitsch
Humøret ryger helt i top, når du træder ind i
Nadia og Jannes kulørte og feminine køkken.
Skab den samme stil i dit eget køkken.
URUGUAY Bolig
BEDSTE PRODUCENT
·
DESIGN AWARDS 2007
Figure 1
Gender split
%
4 1,5
49,2
Men Woman
= Bolig Magasinet
= Denmark Total
58,5
50,8
Circulation & Readership
Bolig Magasinets audited circulation figure is * 31,790 and the
magazine has ** 166,000 readers every month.
Reader Profile
Bolig Magasinet’s core reader is a woman aged between 25 and
45 years old. She lives in a house or an owned apartment in one
of the bigger cities of Denmark, and typically has a husband and
1 or 2 small children. She is very interested in home furnishing and
decoration. She dreams of the ‘perfect home’, but is also realistic
and financially aware.
She is more down-to-earth and romantic than ‘smart’ and progressive,
but simultaneously wants to be updated with regard to the
latest trends in the world of home furnishing.
Mission Statement
Figure 2
Demographic (age split)
%
7,8
8,8
18–24 years 25–39 years 40–59 years 60 years +
Figure 1–2
** Kilde: Gallup, Index Denmark, Jan-Jun 2007.
The division of Bolig Magasinet’s 166.000 readers.
* Danish Circulation Control, Jan-Jun 2007
Bolig Magasinet aims at becoming the younger generation’s
favourite interior magazine.
bolig magasinet is an exclusive and inspiring magazine that
provides the reader with knowledge of the latest trends
and design. At the same time it is a magazine that reflects
the reality of it’s readers, showcasing attainable things and
giving practical tips regarding stylish, untraditional solutions
for the house.
Bolig Magasinet is not only about the house but also about
the people who live there, the lifestyle and the experiences
it forms a setting for. A modern, exclusive look is followed
up by an easily accessible layout and a useful approach.
The mix of material and the tone in bolig magasinet must
ensure that the inspiration is not only experienced but is
also acted out.
31
23,5
33,2 32,8
21,8 25,8
All prices are excl. VAT.
1) 2)
Double page spread
Size: 460x 287 mm
Price: Dkk. 56,000
1/1 page 1)
Size: 230 x 287 mm
Price: Dkk. 33,000
1/2 page vertical 1)
Size: 105 x 287 mm
Price: Dkk. 19,300
1/2 page horizontal 1)
Size: 230 x 140 mm
Price: Dkk. 19,300
1) For bleed: add a minimum of 3 mm to each measurement. 2) All DPS adverts must include 2,5 mm’s of double image either side of the spine edge.
Special placement
The special placement of an advertisement page
is only possible via prior arrangement.
Spread on pages 2 and 3 DKK. 64,300
Spread on pages 4 and 5 DKK. 61,500
Inside of back cover DKK. 34,600
Back cover DKK. 45,700
Other special placement + 10 %
Publication dates 2008
No. Publication Week Material deadline Theme
96
97
98
99
100
101
102
103
104
105
106
107
10.01.08
14.02.08
13.03.08
10.04.08
08.05.08
12.06.08
10.07.08
14.08.08
11.09.08
09.10.08
13.11.08
11.12.08
2
7
11
15
19
24
28
33
37
41
46
50
Turnover Discount
04.12.07
15.01.08
12.02.08
04.03.08
08.04.08
13.05.08
10.06.08
17.07.08
12.08.08
09.09.08
14.10.08
11.11.08
Furniture + Refresh
and renew
Kitchen + Spring
Shopping
Bath
Summer houses
Design + Garden
Outdoor makeover
+ Art and colours
Kitchen + Children
Furnitures +
Textiles
Bath + Storage
Christmas +
Wood stoves
Lighting +
Bedrooms
The turnover discount is given on the basis of the booked net turnover
for the entire year of 2008. The discount is only granted progressively
and not retroactively. The turnover discount is only obtainable through
insertions in one or more of Benjamin Media’s publications; This does
not include sponsorships, promotions, special editions or supplements.
The turnover discount cannot be combined with the newbizz discount.
Agreements exceeding 575,000 DKK (net turnover) are negotiated
individually.
Yearly Agreement Discount
Advertisers who undertake a yearly agreement with Benjamin
Media by 31st March 2008 latest, will qualify for a yearly
agree ment discount of 7.5%. For this discount to apply, the
advertisers minimum NET turnover must be DKK. 58,000.
Insertions / Creative sizes
Call for further information regarding alternative/creative printing,
textured or lenticular prints, PET, postcards, trade samples,
paste-ins and creative formats.
New Bizz Discount
The new-business discount is obtainable for advertisers,
whom have not advertised in Benjamin Media’s publications
for more than 24 months. The new business discount (OR
new-bizz discount) is also available to advertisers on a specific
magazine, provided that no advertising has taken place
in said magazine within a period of 24 months.
Call for further information.
Deal Discount
1 % discount re. payment guarantee
1.5 % discount re. ongoing client information
3 % discount on the delivery of complete digital material including
chromalin or similar high resolution proof-print or colour print.
MiN gross sales
ouTsiDe aNNual
agreeMeNT
TurNover
DiscouNT
MiN NeT
TurNover
58,000 0,00 % 58,000
89,000 2,50 % 87,000
121,000 5,50 % 114,500
187,000 8,00 % 172,000
256,000 10,50 % 229,000
331,000 13,50 % 286,500
410,000 16,00 % 344,500
558,000 18,50 % 455,000
Negotiated individually 575,000