HEALTH Strings Under the Big Sky - Explore Big Sky

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24 June 29, 2012 business BIG SKY—The Big Sky Convention and Visitors’ Bureau is taking on big projects this year with recent funding from the lodging tax and money left over from last year, said Wendy Swenson, CVB’s marketing specialist. The CVB, along with Biggest Skiing in America, falls under the umbrella of the Chamber of Commerce and is responsible for promoting travel and tourism in Big Sky. Big Sky’s CVB is funded by a 10 percent revenue collected off the lodging tax, which reaches about $1 million a year, equaling approximately $100,000 for the CVB. With funds allocated in early June and rollover from last years’ unspent money, the CVB has approximately $170,000 in the budget this year. CVB can partner with anyone in the state, but funding is used strictly for visitor center staffing, publications, and marketing projects designed to promote tourism in Big Sky. The CVB is collaborating with the chamber on an ongoing effort to roll out a new Big Sky brand and advertising campaign that will sell Big Sky as a yearround travel destination. explorebigsky.com “People already know that we are a ski destination,” Swenson said. “Through the marketing campaign we hope to get it out that we’re that and so much more. There is so much people can do here—ziplining, rafting, hiking, biking, ropes courses, fine lodging and dining…we have so much to offer in the summer.” One way in which CVB plans to get the word out is by utilizing traffic going into Yellowstone. In conjunction with Biggest Skiing in America and other CVBs around the region, Big Sky CVB hopes to capitalize on the 3.6 million visitors entering Yellowstone Park annually. “We are lucky to be so close to Yellowstone and recognize that people are coming here for the park,” Swenson said. By increasing CVB staff at the visitors’ center, it will be able to maintain longer hours, and stay open on weekend, holidays as well as high-traffic times of the day. “Pulling traffic in and bringing people into the community is our number one goal,” Swenson said. Finalizations have been made to move the visitors’ center and Chamber to the corner if Lone Mountain explorebigsky.com Big Sky Weekly Big Sky Convention and Visitors’ Bureau using funds to promote Montana by renae Counter big Sky weekly editorial aSSiStant Trail and Highway 191, which will make the center more accessible to both visitors in route to Big Sky and Yellowstone. Another project in the plans for 2012 is a revamp of the current Chamber/CVB website to help it better serve visitors and businesses. Also, with a continuous increase in mobile web traffic, the CVB also hopes to make the site more accessible to the on-the-go user. “Online and mobile web is a big component of tourism, and we want to hit the best online market,” Swenson said. “We recognize that people are booking things on their smart phones while on-the-go, so we want to be able to pull them in through that by letting them know what Big Sky has to offer.” Already in progress is a joint effort with Big Sky Resort, Bozeman CVB and Tourism Business Improvement District, Yellowstone Country, and Yellowstone CVB and TBID on a marketing campaign in New York, which will take place in the fall. “The community is investing their money through paying taxes, and we want to be able to provide them a return by investing it in a way that will bring the money back into the community and the state,” Swenson said. BIG SKY’S FULL SERVICE GROCERY STORE Hand-cut meats • Fresh baked goods • Gourmet items • Beer & wine LOCAL Delivery available - have your rental unit stocked upon your arrival! 406-995-4636 Open 7 days a week, 6:30am to 8pm Extended hours 6:30am to 10pm December 15-April 15 and July 1- Labor Day Located in the Meadow Village Center next to Lone Peak Brewery FRESH
usiness Loan program for Montana entrepreneurs to operate under new partnership BOZEMAN – A program that provides interest-free loans to entrepreneurs will operate this year under a new partnership between the Montana State University College of Business and the Gianforte Family Foundation. Through this partnership, MSU business students will be involved in selecting entrepreneurs to receive loans from the Bootstrap Montana Loan Program. The program provides Montana entrepreneurs with loans for projects expected to provide a fast return on investment. Ranging from $5,000 to $20,000, the loans should be repaid within a year. Peter Rubicam, director of the Bootstrap Montana Loan Program and a finance instructor at MSU, will supervise the students. "This will be a valuable real-world education opportunity for our students, because they will be exposed to the business analysis and loan evaluation process," Rubicam said. "Clients of Bootstrap Montana will also have access to pro bono consulting and other resources offered through the Jake Jabs Center for Entrepreneurship." The program embraces the business development philosophy of “bootstrapping,” or growing a company with the aid of outside investment or capital. It was funded in 2007 by Greg Gianforte, then-CEO of Bozeman-based Right Now Technologies and head of the Gianforte Family Charitable Trust. The program aims to create jobs, bring new revenue into the state, and increase competitiveness of Montana companies. It was previously administered by the Tech Ranch Foundation. Since its inception, the Bootstrap Montana Loan Program has made 24 one-year, interest-free loans. Borrowers are Montana entrepreneurs who have used the funds to hire employees, attend trade shows or undertake other initiatives. bootstrapmontana.org Tester to host small business opportunity workshop in Bozeman, July 13 Focus: high-growth companies U.S. SENATE – Sen. Jon Tester will host his 12th Small Business Opportunity Workshop in Bozeman on Friday, July 13. The event will connect Montana startup companies and entrepreneurs with nationally renowned experts in finance and capital markets, and other successful entrepreneurs. According to the Kauffman Foundation, a nonprofit think tank focused on entrepreneurship, nearly all net jobs created since 1980 have come from firms five years or younger. Many of these startups are new businesses in high-growth, innovation-oriented fields. The workshop will be held in Gaines Hall at Montana State University and will feature panel presentations from investment and market experts. The panelists will discuss new opportunities for entrepreneurs as a result of the recently passed JOBS Act, which was signed into law in April and eases restrictions for small businesses to raise public capital. It will also highlight experiences of successful Montana entrepreneurs and feature one-on-one collaboration and networking opportunities. For a presentation called Made in Montana Advantage, three panelists will highlight the benefits of doing business in Montana. They are: • Jennifer Shryock, director of Resume Manager at Submittable, a Missoula-based online platform to receive and review files such as resumes and manuscripts • Dr. Brett Baker, president and CEO of Microbion, a Bozemanbased pharmaceutical company that develops innovative drug treatments • Trevor Loy, a partner at Flywheel Ventures, a venture capital investment firm making investments in Montana The event begins at 8 a.m. and is free and open to the public. RSVP at tester.senate.gov/workshop. explorebigsky.com More Results Jason Parks, Broker 406.580.4758 Ania Bulis, Broker 406.580.6852 Jackie Miller, Broker 406.539.5003 Branif Scott, Broker 406.579.9599 Sandy Revisky, Broker 406.539.6316 Big Sky Weekly Selling more real estate than any other firm in Big Sky for the second year running. *Based on 2011-2012 information from Gallatin Association of Realtors MLS Data www.purewestproperties.com | 406.995.4009 explorebigsky.com June 29, 2012 25
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Page 7 and 8: Community oBiTUarY: michael Charles
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Page 11 and 12: HELMS J E F F HELMS JAMISON KULESZA
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