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The slow build - Express

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POST 200. CAPITAL BUSINESS . 12/19/11 4<br />

LEADING LEADING<br />

12.19~12.25.2011<br />

We take a break from our regular programming this week to present our special<br />

guide to the region’s biggest companies, law firms, nonprofits and more. If you are not already a<br />

subscriber, please consider joining the club. Each week we offer comprehensive coverage of the<br />

local business scene, with stories you won’t find anywhere else. Go to capbiz.biz for a sample, and<br />

let us know what you think. E-mail us at capbiznews@washpost.com.<br />

CAPITAL BUZZ<br />

Up-and-comers for 2012, Part 1<br />

<strong>The</strong> Post 200 charts the region’s biggest<br />

companies and organizations in 2011.<br />

Who is waiting in the<br />

wings? To get some ideas,<br />

the Buzz asked some local<br />

executives which companies<br />

and businesspeople<br />

THOMAS<br />

HEATH<br />

are on their radars for<br />

2012 and beyond. We received<br />

so many good responses<br />

that we are<br />

breaking it up into two parts. Look for the<br />

second batch next week. Here is a start:<br />

MAKING PRODUCTS, NOT<br />

SOFTWARE<br />

Tysons Corner-based GlobalLogic is a<br />

quiet local company with a big global<br />

footprint (New Atlantic Ventures is an<br />

investor). Five-thousand-plus employees<br />

and $200 million-plus in revenue. <strong>The</strong>y<br />

are a force in helping software companies<br />

bring product to market more quickly.<br />

MicroStrategy alumni also are doing<br />

well here. I like two companies they have<br />

started, Clarabridge [data analysis] and<br />

Appian [which helps companies manage<br />

business processes] in particular. (We are<br />

not investors.)<br />

— John Backus, managing partner,<br />

New Atlantic Ventures<br />

BUILDING A VAULT FOR YOUR DATA<br />

Revolution Ventures invested in Personal,<br />

led by a savvy chief executive,<br />

Shane Green, because we believe that it<br />

could become one of the region’s most<br />

significant companies. Personal’s recently<br />

launched Web and mobile data vault gives<br />

individuals a safe place to collect and store<br />

all the important data about their lives,<br />

and then decide who gets access to that<br />

data. For example, you could give your<br />

babysitter access to the contact details for<br />

your kids’ doctors and grandparents to<br />

call in the event of an emergency. Personal<br />

users are able to store and securely share<br />

these discrete “gems” with others: filling<br />

out forms with a single click, and making<br />

it simple to control who gets to see what.<br />

— Tige Savage, president,<br />

Revolution Ventures<br />

DATA-DRIVEN DECISION MAKING<br />

I love companies that are trying to use<br />

data to improve people’s lives, and am<br />

especially impressed with WiserTogeth-<br />

COVER: Illustration by Dave Wheeler for Capital Business<br />

er, based in Georgetown and led by chief<br />

executive Shub Debgupta. WiserTogether<br />

helps people make complex decisions by<br />

mapping the decision-making process<br />

and using data to help them determine<br />

what decision best meets their needs<br />

given various criteria, success rates and<br />

tradeoffs, including time and money.<br />

<strong>The</strong>y have launched in the health space,<br />

and are supporting everything from how<br />

to pick the best health insurance policy to<br />

the best available treatments for heart<br />

disease and diabetes.<br />

— Shane Green, president and<br />

chief executive, Personal<br />

Jeffrey MacMillan/Capital Business<br />

FINANCIAL GUIDANCE: HelloWallet<br />

employees in the firm’s District office.<br />

A NEW ENGINE FOR FINANCIAL<br />

ADVICE<br />

Keep an eye on D.C.-based HelloWallet<br />

because it’s a smarter version of Mint.com<br />

for the enterprise. Not only does it not try<br />

to upsell you on services that advertise<br />

through it like Mint.com does, but the<br />

thinking that goes into it is based on deep<br />

economic analysis by folks from Harvard<br />

and Brookings. What I love is that it was<br />

“created to boost the wealth of workers by<br />

democratizing access to honest, highquality<br />

financial guidance – something<br />

only 20 percent of Americans have access<br />

to today.” <strong>The</strong>ir founders have incredible<br />

backgrounds.<br />

— Leslie Bradshaw, president of the<br />

creative agency, Jess3<br />

VISUAL ANALYTICS<br />

Renee Lorton, former senior executive<br />

CAPITAL BUSINESS ABOUT<br />

Dan Beyers, Editor | V. Dion Haynes, Managing Editor<br />

Meredith Bowen, Art Director | Shawn Selby, News Editor<br />

Abha Bhattarai, Web Editor | Marjorie Censer, Staff Writer<br />

Danielle Douglas, Staff Writer | Tom Heath, Staff Writer<br />

Catherine Ho, Staff Writer | Jonathan O’Connell, Staff Writer<br />

Steven Overly, Staff Writer | Jeffrey MacMillan, Staff Photographer<br />

Vanessa Small, Aide<br />

Arnie Applebaum, General Manager | Sean Scullion, Business Development<br />

Beth Dwyer, Sales and Marketing Manager | Ann Tran, Product Specialist<br />

Published weekly by <strong>The</strong> Washington Post Co. 1150 15th Street NW, Washington, DC, 20071.<br />

at PeopleSoft and Cognos, is chief executive<br />

of Centrifuge Systems, a McLeanbased<br />

software company that offers visual<br />

networks analytics. Fraud today is estimated<br />

to be a $2.9 trillion problem, with<br />

companies losing an estimated 5 percent<br />

of their revenues on average. Centrifuge<br />

tackles this problem with its disruptively<br />

lightweight and easy-to-use technology.<br />

— John Saaty, chief executive, Decision<br />

Lens, which makes software to help make<br />

business decisions<br />

VIRTUAL CURRENCY<br />

Paul Capriolo from Social Growth<br />

Technologies is ahead of the curve in<br />

monetizing virtual currency.<br />

— Elana Fine, director of Venture<br />

Investments, Dingman Center for<br />

Entrepreneurship, University of Maryland<br />

PHONES FOR SMALL BUSINESSES<br />

Steve Canton at iCore Networks started<br />

a voice-over-private-Internet company<br />

for small business about six years ago, and<br />

has had explosive growth. You could see<br />

this company sold to a much larger telecom<br />

company early in 2012.<br />

— Michael K. Farr, president, Farr, Miller<br />

& Washington, investment advisers<br />

FEDERAL CONTRACTING BUYOUTS<br />

Watch Richard Knop and Leslee Belluchie<br />

at Reston-based FedCap Partners.<br />

After advising more than 100 mergers of<br />

federal contracting companies, Richard<br />

set up FedCap with Leslee to invest in and<br />

buy federal contracting companies. While<br />

2011 saw a few investments, 2012 should<br />

be a gangbuster year for this dynamic<br />

couple.<br />

— David Gladstone, chairman and chief<br />

executive of Gladstone Cos.<br />

EVENT PLANNING<br />

I have known Cvent chief executive<br />

Reggie Aggarwal for a number of years.<br />

<strong>The</strong>y raised a significant amount of venture<br />

capital money in the past year, in<br />

excess of $100 million. <strong>The</strong>ir service is one<br />

of the leading event-planning products on<br />

the market and the company has grown<br />

despite the market. Cvent has a good<br />

chance to be a big player in the D.C. area.<br />

— Alex Castelli, principal of the<br />

accounting firm, Reznick Group<br />

heatht@washpost.com<br />

Newsroom: Reporters and editors can<br />

be reached at 202-334-9480 or<br />

capbiznews@washpost.com<br />

Subscriptions<br />

Subscriptions for Washington Post<br />

print edition subscribers are $49<br />

annually for 52 weekly issues and full<br />

online access or $69 annually to nonsubscribers.<br />

To subscribe, call 202-334-<br />

6100 or go to washingtonpost.com/<br />

capitalbusiness/subscribe.<br />

EDITOR’S NOTE<br />

<strong>The</strong> Post 200<br />

Jobs outlook is dim,<br />

but that doesn’t mean<br />

there isn’t opportunity<br />

My niece graduated from<br />

American University the<br />

other day, which got me<br />

thinking about the state<br />

of the job market.<br />

Judging from our<br />

cover story, it looks like<br />

it will be a while yet<br />

before most companies<br />

really start hiring again<br />

in any<br />

significant<br />

way.<br />

<strong>The</strong>re’s just<br />

too much<br />

uncertainty<br />

in the<br />

DAN<br />

BEYERS<br />

global<br />

economy<br />

for many<br />

firms to make big bets<br />

on new initiatives.<br />

Caution seems to be the<br />

rule of the day.<br />

So what’s a fresh grad<br />

to do?<br />

It hit me while reading<br />

Marjorie Censer’s profile<br />

this week of a recruiter<br />

at the government<br />

contractor TASC. Where<br />

does the recruiter go to<br />

find candidates? She<br />

searches the Web for<br />

names. She goes to<br />

hiring fairs. She attends<br />

industry conferences.<br />

In other words, if you<br />

want to get hired, you<br />

can’t just apply for a job.<br />

You gotta put yourself<br />

out there.<br />

Mingle with people<br />

who are in the industry<br />

you are interested in.<br />

Participate in online<br />

communities frequented<br />

by people in your chosen<br />

profession.<br />

Circulate.<br />

It’s a competitive<br />

world, and we need every<br />

break we can get.<br />

Customer service<br />

For delivery concerns, e-mail<br />

capitalbusiness@washpost.com<br />

or call 202-334-6100.<br />

To Advertise<br />

Call Sean Scullion 202-334-4532 or<br />

e-mail capbizads@washpost.com<br />

or go online to washingtonpostads.com<br />

Back Copies<br />

For additional copies call 202-334-9450.

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