The Global Cheese Market Report 2000-‐2015 - Moproweb

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Table 5 Key dairy companies in Croatia Company Milk intake (1,000 MT) % of total milk Dukat 275 42 Vindija 160 25 Meggle Hvatska 45 7 Ledo 30 4 Kim Mljekare 22 3 Others 124 19 Total 656 100 Source: CLC ( Croatia Livestock Centre) The two largest dairy companies Dukat and Vindija processes more than 2/3 of the milk. They have modern production technology and comply with the hygiene and quality standards from EU. The Croatian dairy industry has penetrated by the EU dairy companies and they control the majority of the dairy production and this also includes the cheese production. Several EU based companies have in invested in Croatia before a possible EU membership in 2013 to be able to take advantage of the opportunities that follows from opening the Croatian dairy market. The major cheese producing companies are: Dukat The company was established in 1912 and it has reached a dominating position by continuous mergers and acquisitions through the years. The company has national coverage with dairy products and produces the full range of dairy products – fresh dairy products, butter, and cheese. In 2007, Lactalis acquired the company as part of their Balkan strategy that also included production in Bosnia-‐Herzegovina, Macedonia, and Romania. The focus is now to develop the Dukat brand into a regional brand. At the moment Dukat has five processing plants in Croatia and in 2009 the company took over KIM dairy company (no. 5 in Croatia) with a milk intake of 22,000 MT. Dukat produces approximately 15,000 MT of cheese annually mainly hard and semi-‐hard cheese. Vindija Vindija is the second largest dairy in Croatia that process 160,000 MT milk annually. The company is a food company that operates in poultry, meat and bakery besides dairy. In the dairy business Vindija has been focusing on the domestic market. The company has two processing plants in Varazdin County. The annual cheese production amounts to 7,000 MT. The other cheese processing dairy companies are small craft-‐type operations with local focus. Meggle from Germany has also established dairy production in Croatia but the focus is on fresh dairy products, butter and ingredients. The possible EU membership will be a huge challenge for the Croatian dairy industry and rapid concentration can be foreseen also in the cheese production. 9
6. Consumption In the first part of 2000s, the consumption increased due to the economic growth. From 2008 until now, the consumption of cheese has suffered from the impact of the GFC and the level has declined with 25%. Table 6: Cheese consumption 2005-‐2015 2005 2007 2009 2010 2015 Total (1,000 MT) 33 37 31 28 38 Per capita (kg) 7.0 8.2 6.9 6.6 8.3 Source: IDF, PM FOOD & DAIRY CONSULTING The consumption is expected regain the dynamic path in the future along with the expected recovery of the economy. The consumption is expected to reach the 2007-‐level in 2015. 7.Cheese market The Croatian consumers are very loyal to the domestic standard types of cheese in spite of the availability of imported cheese and premium products. The sales of cheese have followed the turbulence of the economy both in volume and value terms. The major outlet for cheese in Croatia is supermarkets/hypermarkets, accounting for 60% retail value sales in 2010. The share of convenience stores and independent small grocers is declining, since they cannot compete with the prices offered by the supermarkets/hypermarkets. Table 7: Cheese company shares 2005-‐2009 (%retail value) Company 2005 2007 2009 Brands Dukat 36.1 36.5 40.0 Sirela, Dukatela, Dukat Vindija 16.6 18.0 16.4 Z Bregov, Varazdinec, Vindija, Gebrüder Woerle 7.4 7.7 7.9 Happy Cow Kraft Foods 5.5 5.4 5.7 Philadelphia Meggle Hrvatska 2.5 2.9 3.3 Meggle Zott 3.5 3.4 3.0 Zottarella, Zott Toasty Bayernland 2.8 2.5 2.8 Gouda, Edamer, Kerniger, Chester Cheddar, BL Mozzarella Unilever 2.9 2.9 2.5 Rama Créme Bonjour Belje 2.3 2.3 2.1 Buco Konzum 0.6 1.1 1.4 K Plus Zanetti 0.3 0.4 0.3 Mascarpone Italioano, Ricotta Other private label 1,4 2.5 3.2 Others 18.1 14.4 14.4 Total 100.0 100.0 100.0 Source: Euromonitor International, PM FOOD & DAIRY CONSULTING Dukat (Lactalis) is the undisputed market leader with 40% ahead of Vindija with 16% market value share. Foreign dairy companies like Kraft Foods, Meggle, Zott, Gebrüder Woerle, Bayernland, Unilever and Zanetti also play a role on the Croatian dairy market. 10
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The Global Cheese Market Report 2000-‐2015 - Moproweb

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