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The Global Cheese Market Report 2000-‐2015 - Moproweb

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Private label has gained market shares during the GFC and this trend is expected to continue in the<br />

future.<br />

8. Future prospects<br />

<strong>The</strong> Croatian cheese production and market is relatively small but in spite of this it has attracted a<br />

lot of interest from foreign dairy companies with Lactalis in the lead. <strong>The</strong> coming EU membership<br />

is the major reason, and the possibilities to get further access to the dairy market. This is also<br />

expected to have a positive effect on the cheese market and the future prospects from 2010 to<br />

2015 are:<br />

• <strong>The</strong> production will increase by 4,000 MT but this is only to regain the level before the<br />

GFC.<br />

• <strong>The</strong> export remains stable at a very level but the import will increase by 8,000 MT<br />

especially due to the coming EU membership.<br />

• <strong>The</strong> consumption will soar in line with the economic recovery with 10,000 MT.<br />

11

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