Digital Strategy 101
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Mass media was designed so that every<br />
time we have something to say, we have<br />
to pay to assemble an audience (like<br />
buying thirty seconds during your<br />
favorite TV show). In digital, we have<br />
the ability to collect relationships with<br />
our customers (in full view of their<br />
friends) with every single thing that we<br />
do. Which means, in theory, that the<br />
more we do, the cheaper it becomes to<br />
connect with our customers over time.<br />
DIGITAL STRATEGY <strong>101</strong>, FIRST EDITION BY @BUD_CADDELL 15