Digital Strategy 101
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
WHAT’S INSIDE<br />
THE POSITION PAPER The Objective: macro brand and business<br />
WHAT IS IT?<br />
A responsive exercise to<br />
alert clients and internal<br />
partners to the<br />
opportunities and<br />
threats posed by new<br />
technologies, media,<br />
and platforms<br />
objectives to guide our efforts<br />
Overview: a succinct definition of the new platform<br />
(e.g. Vine), or new media (e.g. Instagram video),<br />
and the technological opportunities and limitations<br />
afforded by it<br />
Brand Activity: what brands if any are currently<br />
using the technology/media and how<br />
Threats and Opportunities: immediate actions or<br />
strategic pivots to undertake<br />
DIGITAL STRATEGY <strong>101</strong>, FIRST EDITION BY @BUD_CADDELL 75
Change language