Digital Strategy 101
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BEHAVIOR<br />
CHANGE MODEL<br />
http://www.behaviormodel.org/<br />
Developed at Stanford,<br />
Fogg’s model attempts<br />
to maximize the<br />
conditions necessary to<br />
induce behavioral<br />
change.<br />
DIGITAL STRATEGY <strong>101</strong>, FIRST EDITION BY @BUD_CADDELL 87