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LIVE Magazine Vol 7, Issue #166 September 20,2013 thru October 6, 2013

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40 Las Vegas is adding an<br />

eye-catching tourist attraction,<br />

in the form of<br />

a huge wheel that can<br />

take more than 1,000<br />

people on a ride 550<br />

feet into the sky over the<br />

city’s famed Strip. The<br />

main construction of the wheel,<br />

called the High Roller, is nearly<br />

finished; it is expected to open<br />

in early <strong>20</strong>14.<br />

“The High Roller will be 100 feet<br />

taller than the London Eye, which<br />

opened in <strong>20</strong>00, 30 feet taller than<br />

China’s Star of Nanchang, which<br />

opened in <strong>20</strong>06, and 9 feet taller than<br />

the Singapore Flyer, which opened in<br />

<strong>20</strong>08,” The Associated Press reports.<br />

At that size, it would take the High<br />

Roller wheel about 30 minutes to<br />

take its passengers on one full revolution.<br />

The wheel will have 28 cabins,<br />

similar to a capsule in a sky tram or<br />

gondola, with a maximum occupancy<br />

of 40 people. Each cabin will include<br />

300 square feet of glass.<br />

The wheel is being built by Caesars<br />

Entertainment Corp. as the centerpiece<br />

of a huge new development<br />

called The Linq. The company prefers<br />

to call the coming attraction an<br />

observation wheel, rather than a<br />

Ferris wheel.<br />

“It’s going to be an icon,” Project Director<br />

David Codiga tells the AP. “It’s<br />

going to be a part of your visit to Las<br />

Vegas if you ride it or not. It’s more<br />

or less impossible not to see it if you<br />

come here.”<br />

Over the past few months, the<br />

wheel’s ring has taken shape and<br />

spokes have been added to it; an<br />

outer ring was hoisted into position<br />

Monday, NBC reports. Before<br />

it opens next year, builders will add<br />

the cabins and more than 1,000 LED<br />

lights.<br />

Caesars says the development,<br />

which is between the Quad and<br />

Flamingo casinos, is aimed at “the<br />

region’s growing Gen X and Gen Y<br />

clientele — ages 21 to 46 — whose<br />

market share is estimated to grow<br />

to 52 percent of Las Vegas visitor<br />

spending by <strong>20</strong>15.”<br />

As local TV channel 8 News Now<br />

reported last year, another big wheel<br />

could give the High Roller some<br />

competition; the builders of that<br />

wheel, called the Skyvue, say it will<br />

stand at 500 feet.<br />

But that project seems to have<br />

stalled, after two massive support<br />

columns were put into place. Earlier<br />

this year, the Vegas Chatter website<br />

declared, “SkyVue Asleep At The<br />

Observation Wheel

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