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SME<br />

A small but highly efficient team: Cambridge America.<br />

Reliability: the be-all and end-all<br />

Small to medium-sized enterprises are often niche-players that know<br />

their market like the back of their hand. That is certainly true of Cambridge<br />

America, a small, agile, service-focused and successful firm<br />

that operates in the electronics sector. Even though Panalpina is a large<br />

corporation, smaller companies are keen to use its logistics services<br />

because its global network makes it an ideal partner for SMEs.<br />

Cambridge America LLC, located in Branford,<br />

Connecticut (USA), is a distributor and<br />

service provider of Printed Circuit Boards<br />

(PCBs) to customers throughout the United<br />

States and Canada. It focuses on an important<br />

niche in the PCB industry, accommodating<br />

orders involving large numbers of<br />

parts which require specialized service<br />

that many of its larger competitors do not<br />

20 connect 2_2005<br />

provide. Cambridge America has built its<br />

business around this niche and its attention<br />

to this market segment has paid off.<br />

“Our focus is to serve customers who<br />

utilize PCBs that comprise a large number<br />

of parts and which therefore require a<br />

higher level of parts service,” says Bill<br />

Bansavage, President of Cambridge America.<br />

“Many PCB suppliers are more inter-<br />

ested in moving high volumes with customers.<br />

We serve the needs of lower and mid<br />

sized volume customers, with a focus on<br />

excellent service.”<br />

Part of the supply chain<br />

Cambridge America provides prototype,<br />

pre-production and low volume requirements<br />

to US manufacturers and medium to

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