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SME<br />
A small but highly efficient team: Cambridge America.<br />
Reliability: the be-all and end-all<br />
Small to medium-sized enterprises are often niche-players that know<br />
their market like the back of their hand. That is certainly true of Cambridge<br />
America, a small, agile, service-focused and successful firm<br />
that operates in the electronics sector. Even though Panalpina is a large<br />
corporation, smaller companies are keen to use its logistics services<br />
because its global network makes it an ideal partner for SMEs.<br />
Cambridge America LLC, located in Branford,<br />
Connecticut (USA), is a distributor and<br />
service provider of Printed Circuit Boards<br />
(PCBs) to customers throughout the United<br />
States and Canada. It focuses on an important<br />
niche in the PCB industry, accommodating<br />
orders involving large numbers of<br />
parts which require specialized service<br />
that many of its larger competitors do not<br />
20 connect 2_2005<br />
provide. Cambridge America has built its<br />
business around this niche and its attention<br />
to this market segment has paid off.<br />
“Our focus is to serve customers who<br />
utilize PCBs that comprise a large number<br />
of parts and which therefore require a<br />
higher level of parts service,” says Bill<br />
Bansavage, President of Cambridge America.<br />
“Many PCB suppliers are more inter-<br />
ested in moving high volumes with customers.<br />
We serve the needs of lower and mid<br />
sized volume customers, with a focus on<br />
excellent service.”<br />
Part of the supply chain<br />
Cambridge America provides prototype,<br />
pre-production and low volume requirements<br />
to US manufacturers and medium to