OKANAGAN CRUSH PAD

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Appendix A-3 Distribution vs. Output Volume Appendix A-4 Price Vs. Ratings LOGICAL ART Page | 4
A-5 Competitor Wine Labels Campaign Analysis B. Advertising Appendix B-1 Specific Advertising Mediums Used Overall Advertising Cost - $42,000 City Palate Print Edible Canada online Kootenay News Print Savour (Niche Media) Print Scout online Tasting Room Radio for 52 weeks Team 1040 The Wine Diva online Urban Diner online Vancouver magazine online Vancouver Sun Print Vines (Town media) 3 issues and one newsletter Wine Access mix of print and online LOGICAL ART Page | 5
Page 1 and 2: OKANAGAN CRUSH PAD
Page 3: Campaign Analysis & Recommendations
Page 7 and 8: OCP’s vision revolves around pass
Page 9 and 10: use dedicated distribution channels
Page 11 and 12: Target Market OCP’s primary targe
Page 13 and 14: Magazine Most established wineries
Page 15 and 16: Wine Access magazine The Vancouver
Page 17 and 18: This media selection is rewarding i
Page 19 and 20: Sales Promotion The sales promotion
Page 21 and 22: store. In order to position OCP acc
Page 23 and 24: Association with Okanagan Terroir O
Page 25 and 26: Improved Thank-You Cards - The call
Page 27 and 28: OCP could have used spiff promotion
Page 29 and 30: Industry Canada. (2011, 12). Establ
Page 31 and 32: Appendices Contents APPENDICES ....
Page 33: Appendix A-2 (The Province of Briti
Page 37 and 38: Magazine B-3 Magazine Online B-4 Wi
Page 39 and 40: C. Public Relations Media Coverage
Page 41 and 42: LOGICAL ART Page | 11
Page 47 and 48: Direct Mail D-2 Thank you card LOGI
Page 49 and 50: -4 My Pad Newsletter - Front LOGICA
Page 51 and 52: D-5 B.S. Newsletter LOGICAL ART Pag
Page 53 and 54: D-8 Blog D-9 Competitors Social Med
Page 55 and 56: E-3 Shelf Talkers LOGICAL ART Page
Page 57: G. Advertising G.1 Advertising Sche

OKANAGAN CRUSH PAD

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