OKANAGAN CRUSH PAD

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B-5 ScoutMagazine.com B-6 UrbanDiner.com LOGICAL ART Page | 8
C. Public Relations Media Coverage C-1 OCP & Industry News LOGICAL ART Page | 9
Page 1 and 2: OKANAGAN CRUSH PAD
Page 3: Campaign Analysis & Recommendations
Page 7 and 8: OCP’s vision revolves around pass
Page 9 and 10: use dedicated distribution channels
Page 11 and 12: Target Market OCP’s primary targe
Page 13 and 14: Magazine Most established wineries
Page 15 and 16: Wine Access magazine The Vancouver
Page 17 and 18: This media selection is rewarding i
Page 19 and 20: Sales Promotion The sales promotion
Page 21 and 22: store. In order to position OCP acc
Page 23 and 24: Association with Okanagan Terroir O
Page 25 and 26: Improved Thank-You Cards - The call
Page 27 and 28: OCP could have used spiff promotion
Page 29 and 30: Industry Canada. (2011, 12). Establ
Page 31 and 32: Appendices Contents APPENDICES ....
Page 33 and 34: Appendix A-2 (The Province of Briti
Page 35 and 36: A-5 Competitor Wine Labels Campaign
Page 37: Magazine B-3 Magazine Online B-4 Wi
Page 41 and 42: LOGICAL ART Page | 11
Page 47 and 48: Direct Mail D-2 Thank you card LOGI
Page 49 and 50: -4 My Pad Newsletter - Front LOGICA
Page 51 and 52: D-5 B.S. Newsletter LOGICAL ART Pag
Page 53 and 54: D-8 Blog D-9 Competitors Social Med
Page 55 and 56: E-3 Shelf Talkers LOGICAL ART Page
Page 57: G. Advertising G.1 Advertising Sche

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