OKANAGAN CRUSH PAD

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C-4 OCP Wine Reviews LOGICAL ART Page | 12
LOGICAL ART Page | 13
Page 1 and 2: OKANAGAN CRUSH PAD
Page 3: Campaign Analysis & Recommendations
Page 7 and 8: OCP’s vision revolves around pass
Page 9 and 10: use dedicated distribution channels
Page 11 and 12: Target Market OCP’s primary targe
Page 13 and 14: Magazine Most established wineries
Page 15 and 16: Wine Access magazine The Vancouver
Page 17 and 18: This media selection is rewarding i
Page 19 and 20: Sales Promotion The sales promotion
Page 21 and 22: store. In order to position OCP acc
Page 23 and 24: Association with Okanagan Terroir O
Page 25 and 26: Improved Thank-You Cards - The call
Page 27 and 28: OCP could have used spiff promotion
Page 29 and 30: Industry Canada. (2011, 12). Establ
Page 31 and 32: Appendices Contents APPENDICES ....
Page 33 and 34: Appendix A-2 (The Province of Briti
Page 35 and 36: A-5 Competitor Wine Labels Campaign
Page 37 and 38: Magazine B-3 Magazine Online B-4 Wi
Page 39 and 40: C. Public Relations Media Coverage
Page 41: LOGICAL ART Page | 11
Page 45 and 46: LOGICAL ART Page | 15
Page 47 and 48: Direct Mail D-2 Thank you card LOGI
Page 49 and 50: -4 My Pad Newsletter - Front LOGICA
Page 51 and 52: D-5 B.S. Newsletter LOGICAL ART Pag
Page 53 and 54: D-8 Blog D-9 Competitors Social Med
Page 55 and 56: E-3 Shelf Talkers LOGICAL ART Page
Page 57: G. Advertising G.1 Advertising Sche

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