TELEFONICA DIAGONAL ZEROZERO TOWER NEWS 65 - Figueras

More documents

Recommendations

Info

Project details: Name: Telefónica Diagonal ZeroZero Tower Location: Zona Forum, Avinguda Diagonal, Barcelona Architecture and design: EMBA_ Estudi Massip-Bosch Arquitectes Height: 110 metres Number of floors: 26 Construction company: FCC Client: Zona Franca Consortium, Barcelona City Council Total floor area: 34.000 m 2 Assembly hall capacity: 340 plazas Product: ZeroZero custom chair by Figueras ‘The external form and the view of the building from a distance are a response to the city; the close-up view and internal forms, to the building’s functions’ SPAIN, Barcelona TELEFONICA DIAGONAL ZEROZERO TOWER A MODULAR AUDITORIUM FOR NUMBER ‘ZERO’ ON BARCELONA’S AVINGUDA DIAGONAL with: ENRIC MASSIP-BOSCH - EMBA_Estudi Massip-Bosch Arquitectes The building is the corporate headquarters of Telefónica in Catalonia and houses the company’s Research and Development Department, one of the most advanced in the country. Where did you draw your inspiration for the original design of the façade and volume of the Telefónica building? The volume of the building is determined by its urban setting. The rhomboid ground plan conforms to the grid pattern of the Eixample district, which defines the plot; and its height, 110 metres, is a way of marking the beginning of Avinguda Diagonal as a reference point in Barcelona. The building is visible from the other end of Avinguda Diagonal, at the entrance to Barcelona from Tarragona, so it serves as a landmark for the point where the Eixample district reaches the sea. The façade is a curtain wall made of white screen-printed glass because we wanted the building to be a landmark that changes depending on the light and weather. This is achieved with the white colour, which reflects the various tones in the environment. Enric Massip-Bosch EMBA_Estudi Massip-Bosch Arquitectes What needs did the auditorium have to meet, and how have they been addressed? Right from the start, the goal was to make the assembly hall a versatile space, in terms of both its size and use. It was clear to us that it should be above ground level to take advantage of natural light. It’s oriented towards the northeast, so the light that reaches the space throughout the day is indirect and very soft, just right for the kind of functions held there. The upper floor location also provides a view of the sea horizon, which lends the space a unique character. Another thing that distinguishes the auditorium from those found in other corporate headquarters is its 350-seat capacity and the distribution of seating in stalls and two amphitheatres, which can be separated from the main part of the hall to hold simultaneous events. We wanted the auditorium to be in harmony with the design of the rest of the building, which is very austere and free of flourishes, though luxurious in terms of dimensions and materials. That’s why everything is white, except the carpeting and seating, which are black.
ENRIC MASSIP-BOSCH - ARCHITECT Enric Massip-Bosch was born in Barcelona. He earned a degree in architecture from the UPC’s Barcelona School of Architecture (ETSAB). He is a lecturer in Architectural Projects at the Technical University of Catalonia (UPC). From 1987 to 1989, he worked at Tokyo Polytechnic University under a grant provided by the Japanese government. In 1990 he founded EMBA_ESTUDI MASSIP-BOSCH ARQUITECTES. Projects executed: a five-star hotel and shopping centre in Riyadh (Saudi Arabia), the What does the chair selected contribute to the functionality of the auditorium and the decor? The seat we’ve installed in the assembly hall of Diagonal ZeroZero is a design developed by Figueras based on existing elements. Our goal was to create a chair that meets the specific needs of Telefónica and can also be used in other similar cases. The main features that differentiate the chair from similar ones are the integration of the writing tablet in the armrest, the dimensions of the chair – it’s exceptionally wide – and the backrest, which is higher than usual and therefore provides a greater sense of privacy for users, particularly in the amphitheatres. ‘The main features that differentiate the chair from similar ones are the integration of the writing tablet in the armrest and the dimensions of the chair, which is wider than usual’ TJ Collection headquarters and logistics centre in Moscow (Russia), squares in Leucate and Carcassonne (France); and in Spain, the Telefónica Diagonal ZeroZero Tower in Barcelona, the mixeduse Volpelleres Oest building in Sant Cugat del Vallés, and a new prison in Tàrrega. EMBA has been featured in exhibitions at the RIBA in London, in Paris, Melbourne, Sofia, Porto and Montreal, and at the Architecture Biennial of Venice and the Architecture Biennial of Bucharest. Amphitheatre Layout The innovative design of the chair is reflected in the materials used as well as its geometry. In line with the core idea for the building as a whole, the materials were selected for their ability to meet multiple needs. The high backrest and armrests are made of black-stained moulded plywood, which leaves the grain visible and increases the durability of the chairs. The Danish fabric used for the upholstery has a natural feel that makes it extremely pleasant to the touch and it also acts as an excellent acoustic absorber. The chair serves as a neutral element, suitable for use in a range of situations where an assembly hall or conference room needs to be equipped with multifunctional seating that delivers comfort combined with clean, simple lines. Auditorium Layout ‘The façade is a curtain wall made of white screen-printed glass because we wanted the building to be a landmark that changes depending on the light and weather. This is achieved with the white colour.’ more information: www.emba.cat www.figueras.com 3
Page 1: NEWS 65 ENGLISH SPAIN, Barcelona TE
Page 5 and 6: Project details: Name: Queensland P
Page 7 and 8: SPAIN, Barcelona EL MOLINO THEATRE

TELEFONICA DIAGONAL ZEROZERO TOWER NEWS 65 - Figueras

Create successful ePaper yourself

Delete template?

Save as template?