Cars GlobalMag October 2013

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GLOBAL NEWS “HERE” CONNECTS THE CAR TO THE CLOUD complete Connected Driving offer, the only endto-end driving solution on the market today, which will help car makers and in-vehicle technology suppliers connect the car and the driver to the cloud. The offering includes HERE Auto, HERE Auto Cloud and HERE Auto Companion. In addition, HERE has radically improved its Traffic product, HERE Traffic, by building a new system to process data even faster and more accurately than before. Technology is rapidly transforming driving, with connectivity bringing the outside world to the car and the sensor revolution creating new possibilities for the GLOBAL NEWS HERE, a Nokia business, recently announced a automobile industry. People today demand that cars become integrated into their ecosystem of connected devices with the same level of innovation they see in their personal devices. HERE Connected Driving offers a full range of automotive products and services that builds on our highquality and fresh map to go beyond navigation. The customizable offering is a fully flexible framework that allows automakers to differentiate the driving experience. It will help them solve the problems that drivers face every day such as synching routes and other personal information across their car and devices and finding the right parking spot or closest gas station.
HERE Auto is the first embedded in-car navigation experience that delivers the right map at the right moment with and without a data connection. Drivers can get turn by turn voice guided navigation in 95 countries and 2D, 3D and satellite map views including street level imagery. In the future, car makers will be able to easily extend the HERE Auto experience using a software development kit (SDK) to create entertainment and other applications, such as in the areas of music and social networking. HERE Auto is already integrated in Continental’s next generation Open Infotainment Platform. HERE is also working with partners such as Magneti Marelli and others to bring HERE Auto to the market in the coming months. HERE Auto Cloud provides drivers with always-on access to several dynamic services such as real-time traffic updates, helping drivers avoid congested areas, road closures or blockages that occur en route. Drivers can also get recommendations on places to eat, parking spots, information on where to charge an electric vehicle or where to find the most inexpensive fuel. HERE Auto Companion, a customizable mobile and web application, keeps drivers connected outside of the car allowing them to synchronize their favorite places and routes across their devices so that they won’t need to re-enter their route when they get in the driver’s seat. Car makers can tap assets from the existing HERE suite such as walking navigation, public transit routes and even indoor venue maps to build custom mobile applications. Drivers could use the app to re- motely find their car with their device using LiveSight augmented reality technology and check the car’s vital stats such as fuel levels and tire pressure. HERE Traffic has been radically improved by “Halo,” the new engine that processes data quickly and accurately. Every month HERE Traffici s collecting ever greater numbers of high-quality data, such as probe points and sensor information to deliver real-time information such as weather, traffic congestion, road construction and other factors that affect a drive. With the new Traffic product drivers get improved travel time estimates, so they can better plan their routes and quickly re-route on the go. HERE has also recently annouced it has partnered with the Mercedes-Benz division of Daimler and two of the world’s automotive system integrators, Continental Corporation and Magneti Marelli. These partners are building on the HERE Connected Driving framework to offer individual connected products and services that go beyond navigation to meet their differing needs.
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Cars GlobalMag October 2013

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