Cars GlobalMag October 2013

HERE Auto is the first embedded in-car navigation experience
that delivers the right map at the right moment
with and without a data connection. Drivers can
get turn by turn voice guided navigation in 95 countries
and 2D, 3D and satellite map views including street
level imagery. In the future, car makers will be able to
easily extend the HERE Auto experience using a software
development kit (SDK) to create entertainment
and other applications, such as in the areas of music
and social networking. HERE Auto is already integrated
in Continental’s next generation Open Infotainment
Platform. HERE is also working with partners such as
Magneti Marelli and others to bring HERE Auto to the
market in the coming months.
HERE Auto Cloud provides drivers with always-on
access to several dynamic services such as real-time
traffic updates, helping drivers avoid congested areas,
road closures or blockages that occur en route.
Drivers can also get recommendations on places to
eat, parking spots, information on where to charge
an electric vehicle or where to find the most inexpensive
fuel.
HERE Auto Companion, a customizable mobile and
web application, keeps drivers connected outside of
the car allowing them to synchronize their favorite places
and routes across their devices so that they won’t
need to re-enter their route when they get in the driver’s
seat. Car makers can tap assets from the existing
HERE suite such as walking navigation, public transit
routes and even indoor venue maps to build custom
mobile applications. Drivers could use the app to re-
motely find their car with their device using LiveSight
augmented reality technology and check the car’s vital
stats such as fuel levels and tire pressure.
HERE Traffic has been radically improved by “Halo,”
the new engine that processes data quickly and accurately.
Every month HERE Traffici s collecting ever
greater numbers of high-quality data, such as probe
points and sensor information to deliver real-time information
such as weather, traffic congestion, road
construction and other factors that affect a drive. With
the new Traffic product drivers get improved travel
time estimates, so they can better plan their routes
and quickly re-route on the go.
HERE has also recently annouced it has partnered with
the Mercedes-Benz division of Daimler and two of the
world’s automotive system integrators, Continental
Corporation and Magneti Marelli. These partners are
building on the HERE Connected Driving framework to
offer individual connected products and services that
go beyond navigation to meet their differing needs.