Annual Report and Financial Statements 2007 - Finnlines

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BUSINESS CONCEPT VALUES
Finnlines promotes international commerce by providing effi
cient, high-quality sea transport and port services, mainly to
meet the requirements of the European industrial, commercial
and transport sectors as well as private travellers.
FINANCIAL GOALS
Finnlines’ objective is to guarantee long-term profi tability
through high-quality operations, to generate added value for
its shareholders and to maintain a healthy capital structure. A
strong balance sheet helps the company withstand business
risks and economic fl uctuations in the sector. It also enables the
controlled growth and development of the company through the
utilisation of emerging business opportunities. The Board of Directors
bases its annual dividend proposal on the company’s
capital structure, future outlook, and investment and development
needs.
CUSTOMER FOCUS
Our customers choose us thanks to our competence and expertise.
Satisfi ed customers are the basis for Finnlines’ enduring
success. By identifying its customers’ needs, the company will
be able to continue developing its service products and to generate
concrete added value for its customers.
PROFITABILITY
We achieve our objectives. Through the quality of our business
operations, we are able to guarantee long-term profi tability and
generate added value.
RESPONSIBILITY
We adhere to the principles of sustainable development. Environmental
responsibility forms part of our company’s everyday
operations. We take safety issues into consideration in all our
operations.
EMPLOYEE SATISFACTION
Finnlines is a reliable and motivating employer, which treats its
employees with fairness and equality.